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The Ultimate
GARAGE EXPERIENCE ONLINE
      EBAY MOTORS MY VEHICLES
HOW DOES IT WORK?

eBay Motors’ My Vehicles gives you
the ability to register your vehicle,
providing you with a seamless,
personalized browse experience for
parts specific to your car.

Your profile is personalized as well,
in that you can give your car a
nickname, add photos, and make it
public via Facebook and Twitter.
ARE PEOPLE REALLY USING IT?

Since its launch in June 2011, My Vehicles has become a huge success. With 3,000
profiles created within the first few weeks of its launch, My Vehicles now averages
40,000 registrations per month.




                            TOTAL UNIQUE
                            PROFILES:
                                            1.3 MILLION
               TOTAL NUMBER
               of public profiles:
                                     35,000                      AVERAGE NUMBER
                                                                 of vehicles per user:
                                                                                         1.4
WHAT IS THE MEDIA EFFECT?

There have been 60 MILLION IMPRESSIONS from news/media outlets for My Vehicles
since its launch.

An article on Mashable highlighted the ONE-MILLION-VEHICLE MILESTONE and was
retweeted to MASHABLE’S 2.7 MILLION TWITTER FOLLOWERS*.




                  60,000,000
                  IMPRESSIONS

                                                     1,000,000
                                                     VEHICLES
                                                              *PUBLISHED IN MARCH
So What Do They Drive?
TOP MAKE
   Chevrolet is the most saved make on My Vehicles, accounting for 17% of total saved makes.


  MAKE                       # OF REGISTERED VEHICLES                  % OF REGISTERED VEHICLES
CHEVROLET                                                                   236,663   17%

    FORD                                                              214,463   16%

   DODGE                                  110,108 8%

   TOYOTA                           89,611 7%


   HONDA                           84,179 6%


     JEEP                 56,435   4%


   NISSAN                 55,524 4%


     GMC               43,255 3%


     BMW              39,992 3%


  PONTIAC            37,490 3%



            0       50,000         100,000      150,000     200,000       250,000
TOP MODEL
    The Ford F-150 tops the list of saved models, capturing 3% of total saved vehicles.


MODEL                      # OF REGISTERED VEHICLES                            % OF REGISTERED VEHICLES
          FORD F-150                                                         42,211 3%


          FORD MUSTANG                                                   40,921 3%


          HONDA CIVIC                                        32,458 2%


          CHEVROLET SILVERADO 1500                      28,827 2%


          DODGE RAM 1500                           26,278 2%


          HONDA ACCORD                         23,291   2%


          CHEVROLET CAMARO               21,888 2%


          JEEP WRANGLER               19,747     1%


          JEEP GRAND CHEROKEE    16,784 1%


          CHEVROLET CORVETTE 15,709    1%


         0        10,000        20,000             30,000           40,000        50,000
TOP YEAR
           2004 is the most saved vehicle year. It captures 6% of total saved vehicles.


YEAR                         # OF REGISTERED VEHICLES                       % OF REGISTERED VEHICLES
2004                                                                   76,740 6%


2005                                                                  74,634 5%


2003                                                                  74,523 5%


2006                                                                  74,429 5%


2002                                                               73,483   5%


2001                                                              72,493    5%


2000                                                              71,670 5%


2007                                                           67,932 5%


2008                                                        64,697 5%

1999                                                      61,884 5%


       0           20,000          40,000          60,000          80,000
TOP VEHICLE


                  YEAR                   # OF REGISTERED VEHICLES           % OF REGISTERED VEHICLES
               2011 FORD F-150                                                 3,336 O.2%

2011 CHEVROLET SILVERADO 1500                                                  3,286 O.2%


               2005 FORD F-150                                               3,142 O.2%


               2004 FORD F-150                                              3,053 O.2%


2000 CHEVROLET SILVERADO 1500                                         2,920 O.2%


               2006 FORD F-150                                      2,771    O.2%


2003 CHEVROLET SILVERADO 1500                                  2,510 O.2%


2004 CHEVROLET SILVERADO 1500                                 2,463 O.2%

2008 CHEVROLET SILVERADO 1500                                 2,462 O.2%



                                 0   500 1,000 1,500 2,000 2,500 3,000 3,500
HOW TO REGISTER

             1                                              2                            3

                                            USER ID

                                           PASSWORD

                                                 REGISTER       SIGN IN




       NAVIGATE                                       LOG IN                         REGISTER
     Navigate to the                     Log in with your eBay                 Register your vehicle
   My Vehicles section.                         account.                       make, model, and year.
(www.ebay.com/mtr/garage)



PLUS, YOU CAN FURTHER PERSONALIZE YOUR RIDE:
•Trim •Submodel •Engine type •Nickname •Up to 24 photos of the car
•Share your vehicle with your friends on Facebook and Twitter

AND YOU CAN TAKE ADVANTAGE OF COOL MOBILE APP FEATURES:
•Scan your VIN to upload your car •Purchase parts for your car on your phone

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Ebay Motors - My Vehicles Presentation

  • 1. The Ultimate GARAGE EXPERIENCE ONLINE EBAY MOTORS MY VEHICLES
  • 2. HOW DOES IT WORK? eBay Motors’ My Vehicles gives you the ability to register your vehicle, providing you with a seamless, personalized browse experience for parts specific to your car. Your profile is personalized as well, in that you can give your car a nickname, add photos, and make it public via Facebook and Twitter.
  • 3. ARE PEOPLE REALLY USING IT? Since its launch in June 2011, My Vehicles has become a huge success. With 3,000 profiles created within the first few weeks of its launch, My Vehicles now averages 40,000 registrations per month. TOTAL UNIQUE PROFILES: 1.3 MILLION TOTAL NUMBER of public profiles: 35,000 AVERAGE NUMBER of vehicles per user: 1.4
  • 4. WHAT IS THE MEDIA EFFECT? There have been 60 MILLION IMPRESSIONS from news/media outlets for My Vehicles since its launch. An article on Mashable highlighted the ONE-MILLION-VEHICLE MILESTONE and was retweeted to MASHABLE’S 2.7 MILLION TWITTER FOLLOWERS*. 60,000,000 IMPRESSIONS 1,000,000 VEHICLES *PUBLISHED IN MARCH
  • 5. So What Do They Drive?
  • 6. TOP MAKE Chevrolet is the most saved make on My Vehicles, accounting for 17% of total saved makes. MAKE # OF REGISTERED VEHICLES % OF REGISTERED VEHICLES CHEVROLET 236,663 17% FORD 214,463 16% DODGE 110,108 8% TOYOTA 89,611 7% HONDA 84,179 6% JEEP 56,435 4% NISSAN 55,524 4% GMC 43,255 3% BMW 39,992 3% PONTIAC 37,490 3% 0 50,000 100,000 150,000 200,000 250,000
  • 7. TOP MODEL The Ford F-150 tops the list of saved models, capturing 3% of total saved vehicles. MODEL # OF REGISTERED VEHICLES % OF REGISTERED VEHICLES FORD F-150 42,211 3% FORD MUSTANG 40,921 3% HONDA CIVIC 32,458 2% CHEVROLET SILVERADO 1500 28,827 2% DODGE RAM 1500 26,278 2% HONDA ACCORD 23,291 2% CHEVROLET CAMARO 21,888 2% JEEP WRANGLER 19,747 1% JEEP GRAND CHEROKEE 16,784 1% CHEVROLET CORVETTE 15,709 1% 0 10,000 20,000 30,000 40,000 50,000
  • 8. TOP YEAR 2004 is the most saved vehicle year. It captures 6% of total saved vehicles. YEAR # OF REGISTERED VEHICLES % OF REGISTERED VEHICLES 2004 76,740 6% 2005 74,634 5% 2003 74,523 5% 2006 74,429 5% 2002 73,483 5% 2001 72,493 5% 2000 71,670 5% 2007 67,932 5% 2008 64,697 5% 1999 61,884 5% 0 20,000 40,000 60,000 80,000
  • 9. TOP VEHICLE YEAR # OF REGISTERED VEHICLES % OF REGISTERED VEHICLES 2011 FORD F-150 3,336 O.2% 2011 CHEVROLET SILVERADO 1500 3,286 O.2% 2005 FORD F-150 3,142 O.2% 2004 FORD F-150 3,053 O.2% 2000 CHEVROLET SILVERADO 1500 2,920 O.2% 2006 FORD F-150 2,771 O.2% 2003 CHEVROLET SILVERADO 1500 2,510 O.2% 2004 CHEVROLET SILVERADO 1500 2,463 O.2% 2008 CHEVROLET SILVERADO 1500 2,462 O.2% 0 500 1,000 1,500 2,000 2,500 3,000 3,500
  • 10. HOW TO REGISTER 1 2 3 USER ID PASSWORD REGISTER SIGN IN NAVIGATE LOG IN REGISTER Navigate to the Log in with your eBay Register your vehicle My Vehicles section. account. make, model, and year. (www.ebay.com/mtr/garage) PLUS, YOU CAN FURTHER PERSONALIZE YOUR RIDE: •Trim •Submodel •Engine type •Nickname •Up to 24 photos of the car •Share your vehicle with your friends on Facebook and Twitter AND YOU CAN TAKE ADVANTAGE OF COOL MOBILE APP FEATURES: •Scan your VIN to upload your car •Purchase parts for your car on your phone