Easy Paisa is a branchless banking service in Pakistan that aims to improve access to financial services. It allows users to pay bills, transfer money, save money, and get insurance through its app. While over 80% of Pakistanis lack access to formal banking, Easy Paisa seeks to target this large unbanked population by providing convenient mobile financial services through partnerships with Telenor Pakistan. It has seen significant growth and awareness as a brand for digital financial services in a short time period.

1. EASYPAISAAPP
CASE STUDY
Muhammad Bilal (42772)
Muhammad Waleed Khan (42453)
Muhammad Farrukh (42437)

2. INTRODUCTION
• Improving lives by making financial services available
at there door step, this is the motive of easy paisa.
• This wonderful dream seen by Mr. Nadeem Hussain in
2009.
• Welcome to the world of convenience, easy paisa
provide a largest branchless banking service in Pakistan.
• Pakistani market has lot of potential in this industry.

3. INTRODUCTION
By using the Easy Paisa app, we can easily,
• Pay our Bills
• Transfer Money to anyone with bank and any
branchless banking services.
• Save Money
• Get Insurance

4. PROBLEM STATEMENT
• EasyPaisa Needs to target the overall market of 180
million people all over the Pakistan.
• Where, 12% have access to formal financial services
& 35% are using informal financial services.
• In 2008 as the start of development, Mr. Nadeem sold
51% of his equity to Telenor Pakistan.

5. PROBLEM STATEMENT
• In Pakistan only 15 to 20% people have access formal
banking channels, rest of 80 to 85% people have no
formal linkage between banks.
• So, here is a big opportunity to grab the market, and
Telenor Pakistan is most active to provide financial
services through easy paisa.

6. SOLUTION STATEMENT
• As a brand, one of the major indicator of easy paisa
success has been its wide spread awareness.
• In a very short span of time, it has become a well
know name across segments. Just like Easy load
quickly established itself as a brand for the top-up
option.

7. SOLUTION STATEMENT
• Easy paisa in a similar fashion is fast becoming a
standard for branchless banking in Pakistan. Within a
few months of launch, the brand is widely recognized
for its package of convenience and accessibility.

8. CONCLUSION
• The analysis shows that, people are now save the time
rather than queue a line outside the bank to pay the
utility bills and other financial activities.
• Telenor easy paisa provide all possible functions
which is performed in the bank, like cash
withdrawals, deposits transfer the cash and other
functions.

9. CONCLUSION
• Easy paisa will allow users across the board to access
convenient and secure financial services. In an
environment, easy paisa promises access, security,
freedom and convenience.

10. LEARNING OUTCOMES
• Bank provide financial services through branches
whereas, branchless banking deliver the product and
services act as an agent through existing services
which is very convenient to users.
• Easypaisa is more than just money transfer. With
Easypaisa app, you can order your own Easypaisa
debit card.

11. LEARNING OUTCOMES
• You can also recharge your phone, pay utility bills,
send gifts, win rewards, cashbacks and enjoy
discounts on partner restaurants and shopping
franchises across Pakistan.

12. RECOMMENDATIONS
• Provide services to those who do not have access
mobile connections.
• Provide better financial services through mobile
services.
• Exploring the possibilities of technology for the
future through Near Field Communications, the
Internet and other technologies.

13. RECOMMENDATIONS
• They have to manage many to many model by
making new innovations.
• Easy paisa should look for upcoming threats and new
entrants that they are going to face sooner or later.