This document provides 15 ways to make more sales with on hold marketing. It recommends greeting callers by the day and time, using advanced scheduling to automatically update messages, being current with time-sensitive promotions, giving deadlines to motivate sales, knowing your callers to personalize the message, including specific details, calling the listener to action, promoting events, having unique messages for each location, including all brands carried, increasing promotions, keeping messages short and simple, reinforcing existing promotions, driving traffic to the website, keeping an upbeat energy, and using a script service to develop customized on hold messages. The overall message is that on hold marketing is an effective way to advertise products and services to callers to generate more sales.