The document outlines a marketing plan for the new East Campus Library at James Madison University. The plan's goals are to promote the library and clear up misconceptions about its opening date and features. Tactics include producing a brochure, taking out ads in the school newspaper, creating posters and bookmarks, and holding a coffee break information event. The budget for promotional materials, advertising, and the event is over $8,000. Effectiveness will be evaluated through pre- and post-tests.