2. INTRODUCTION
• For this assignment we had to choose a game
and conduct research.
• I decided to do FIFA 13
• The results are the following
• In a form of primary and secondary research

3. SECONDARY RESEARCH
• Made by EA Canada branch of EA
• EA is an American developer, marketer publisher and
distributer of video game
• EA was founded by Tim Hawkins on 28 th May 1982
• 3rd largest gaming company by revenue after Nintendo
and Activition
• FIFA 13 is the 20th entry into the FIFA franchise

4. SECONDARY RESEARCH
• Main competitor is PES published by Konami
• FIFA 13 was released on 25 th of September. Or 21st of
September for those who bought the EA season ticket

5. PRIMARY RESEARCH
. The next slides will be the results of the questions
that I asked in my survey

6. What gender are you ?
22%
male female
78%

7. Did you get FIFA 13 ?
33%
YES no yes
NO
67%

8. How old are you?
24%
25
16
39%
16
26 or older
37%

9. Do you own any of these games
PES football manager NBA basketball NFL Golf None
19%
29%
14%
14%
14%
10%

10. If you got FIFA 13 what do you play on
Chart Title
xbox ps3 not applicable
22%
11%
67%

11. word of mouth get every game in series promotional trailer like football reviews childhood experience didn't buy game
If you Got FIFA 13 what made you get it
5%
17%
39%
11%
6% 17%
5%

12. yes no not applicable
IF you got FIFA 13 do you think it was worth its full £30 value
22% 22%
56%

13. If you got FIFA 13 did You get it new or used?
new used not applicable
22%
0%
78%