This document outlines the agenda for a three-day training on e-marketing and driving online traffic. Day one covers setting up a website and social media presence. Day two focuses on search engine optimization, online advertising tactics, and running Google AdWords and Facebook campaigns. Day three discusses running online campaigns, converting visitors to customers, analyzing website performance with Google Analytics, and group activities. Specific topics include paid search ads, display ads, goal setting for conversions, hypothesis testing, A/B testing, and using case studies and Google Analytics. The training aims to help businesses solve online marketing problems.

1. E-Marketing
Marketing your business online
Alexandria, Egypt - Nov 2012

2. E-Marketing - Overview
Day 1 Bringing your businesses online
● Setting up a website for your business
● Social media crash course
● Managing your web presence
Day 2 Driving online traffic
● SEO & backlink building 101
● Online marketing tactics
● Running a Google Adwords campaign
● Running a Facebook campaign
Day 3 Driving online traffic & getting sales
● Running a Google Adwords campaign
● Converting visitors to customers
● Google Analytics – monitoring & optimizing your website
● Group Discussion/Activities
Alexandria - November 2012

3. Driving Online Traffic
Paid Channels
Paid Online Marketing
● Search Advertisements
● Display Advertisements
Payment Structures
● pay per click
● pay per view
Alexandria - November 2012

4. Driving Online Traffic
Paid Channels
Google Adwords (Hands On Campaign Setup)
Alexandria - November 2012

5. Driving & Converting Traffic
From Visitor to Customer
● Conversion Optimization
○ Goal Setting
○ On Page analysis - Kaizen method
○ Channel Analysis
Alexandria - November 2012

6. Driving & Converting Traffic
From Visitor to Customer
● Goal Setting
○ Defining your goal
○ Common Goals:
■ Sale of item
■ Contact from website
■ Newsletter signup
■ Time on site goals
Alexandria - November 2012

7. Driving & Converting Traffic
From Visitor to Customer
Alexandria - November 2012

8. Driving & Converting Traffic
From Visitor to Customer
LIFT Model
Alexandria - November 2012

9. Driving & Converting Traffic
From Visitor to Customer
Hypothesis Formulating
○ Elements that don't follow LIFT?
○ How is my value proposition?
○ How is my call to action?
Alexandria - November 2012

10. Driving & Converting Traffic
From Visitor to Customer
A/B testing (Split testing)
● Dont's
○ test at different times
○ end early
○ test recurring traffic
● Do's
○ test new traffic
○ show repeat visitors same variation
Alexandria - November 2012

11. Driving & Converting Traffic
From Visitor to Customer
Case Study - HYUNDAI
Alexandria - November 2012

12. Driving & Converting Traffic
From Visitor to Customer
Case Study - HYUNDAI - Hypothesis
Alexandria - November 2012

13. Driving & Converting Traffic
From Visitor to Customer
Case Study - HYUNDAI - Result
- each individual change increased conversions
- all changes together was best combination
62% increase in conversions
Alexandria - November 2012

14. Driving & Converting Traffic
From Visitor to Customer
Channel Analysis
What channels are working?
● Shift channel strategies
Alexandria - November 2012

15. Driving & Converting Traffic
From Visitor to Customer
Google Analytics (Monitoring Your Website)
■ analyzing traffic
■ visitor flow
■ channel analysis
Alexandria - November 2012

16. Driving & Converting Traffic
From Visitor to Customer
Google Analytics (Hands On Workshop)
Alexandria - November 2012

17. Driving & Converting Traffic
From Visitor to Customer
What marketing problems does your business have ?
Alexandria - November 2012

18. Driving & Converting Traffic
From Visitor to Customer
Questions?
Alexandria - November 2012

19. Driving & Converting Traffic
Advanced SEO tactics
Running an advanced SEO Campaign
low to medium keyword (4000 monthly searches)
● Blueprint to rank top in google - The Professionals Method
Alexandria - November 2012