The document discusses digital marketing, defining it as the promotion of brands through online channels such as social media, email, and websites. It emphasizes the advantages of digital marketing, including broader audience reach, lower costs compared to traditional marketing, and the ability to measure results. Additionally, it highlights the importance of strategies like market research and SEO in enhancing a company's online visibility.

1. Training
HYDERABAD
AI in
Digital
Marketing

2. 1.Campaign Goals
2.Branding
3.Schedule and Deadlines
4.Budget
5.Marketing Team
6.Marketing Channels
7.Marketing Mix
O V E R V I E W

3. What is Digital Marketing
Digital marketing, also called online marketing, is the
promotion of brands to connect with potential
customers using the internet and other forms of
digital
communication. This includes not only email, social
media,
and w e b - based advertising, but also text and
multimedia messag e0s1a s a marketi n0g 3ch an n0e
l4.
Essentially, i f a marketing campaign involves

4. Type s of digital marketing
Search engine optimization
Content marketing
Social media marketing
Pa y - p e r - click marketing
Affiliate marketing
Influencer marketing
Email marketing
Mobile marketing

5. Benefits of Digital
Marketing
Digital marketing has become prominent largely because it
reaches such a wide audience of people. However, it also offers a
number of other advantages that can boost your marketing
efforts. These are a few of the benefits of digital marketing.
Digital marketing not only reaches a broader audience than
traditional marketing but also carries a lower cost. Overhead costs
for newspaper ads, television spots, and other traditional marketing
opportunities can be high. They also give you less control over
whether your target audiences will see those m e s s ag e s in the f irst
place.

6. Strat egy 01
Strategy 02
Finalize public relations
and media plan.
Strategy 0 3
Conduct market
research.

7. Conclusion
Digital marketing utilizes digital technologies and platforms
to connect with potential customers and promote
products and
services. It allows for wider audience reach, c o s t -
effectiveness, precise targeting of audiences, and
measurable results.
It helps in increasing visitors to a website through search engine
optimization (SEO) and raising its rating on search engine result
pages. Digital Marketing is important for Businesses to increase a
company' s website' s visibility to customers, SEO services
are an essential part of a successful digital marketing plan.

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you