Sales training programs for 7 stages in sales | Recipes for Training your Sal...aurindamghosal
Sales training programs for Corporates, SMEs and Independent Learners.
For 20+ years we have been helping sales people change their behaviours to drive performance and bottom line results.
We provide e-learning and performance support for global and small to medium-sized businesses and individual independent learners. We enable organisations to maximise performance through flexible delivery of effective online training, available anytime anywhere, which drives and sustains behaviour change.
Optimizing Your Sales Tech Stack for High PerformanceVeelo
Technology is changing the way B2B organizations sell, and those that embrace it are more likely to pull ahead. However, with the explosion of technology in recent years, it can be confusing and difficult to know where to start. In this webinar, we'll help form a basic architecture for your sales tech stack and talk about the various tools and which business problems they call solve. You’ll walk away with a basic blueprint that you can use to start architecting your own sales technology stack.
Top 10 practices of Successful Selling OrganizationsSalesTechnik, LLC
Before you can learn about sales management best practices, you first have to learn what makes a company a successful selling organization. With these best practices, you can help design a sales management function that is right for your company.
Sales training programs for 7 stages in sales | Recipes for Training your Sal...aurindamghosal
Sales training programs for Corporates, SMEs and Independent Learners.
For 20+ years we have been helping sales people change their behaviours to drive performance and bottom line results.
We provide e-learning and performance support for global and small to medium-sized businesses and individual independent learners. We enable organisations to maximise performance through flexible delivery of effective online training, available anytime anywhere, which drives and sustains behaviour change.
Optimizing Your Sales Tech Stack for High PerformanceVeelo
Technology is changing the way B2B organizations sell, and those that embrace it are more likely to pull ahead. However, with the explosion of technology in recent years, it can be confusing and difficult to know where to start. In this webinar, we'll help form a basic architecture for your sales tech stack and talk about the various tools and which business problems they call solve. You’ll walk away with a basic blueprint that you can use to start architecting your own sales technology stack.
Top 10 practices of Successful Selling OrganizationsSalesTechnik, LLC
Before you can learn about sales management best practices, you first have to learn what makes a company a successful selling organization. With these best practices, you can help design a sales management function that is right for your company.
Lessons from 95 Years of #PPC and 4 Years of Teaching ItKahlil Corazo ★
Results from my PPC Education Research and 10 tools for more empathic and strategic PPC from my experience of training undergrads for annual Google's PPC competition, GOMC.
Increasing pressure to save money means increased expectations for new sales hires to become productive in a shorter time frame, which can sometimes result in training programs becoming more and more condensed. One-and-done boot camps are rarely effective, with most trainees retaining only 10% of their learning after one month. Successful sales onboarding works best with a continuous approach that involves reinforcement, practical practice and ongoing support. In this webinar, you’ll walk away with inspiration and tips that you can immediately apply to your program including:
* Best onboarding practices: what learning science tells us
* Case study: how NAVEX Global acquired four different companies in the span of six months and went from having no formal sales onboarding program to a robust global process
* How new technologies like Guided Selling help augment onboarding programs for improved knowledge transfer, pipeline velocity and sales results
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
How to Pivot into Product Management by Expedia Group Sr PMProduct School
Main Takeaways:
Know who you are
- Understand the different type of Product Managers
- Realize where you fit better and what new skills you want to grow
- Strategy to acquire new skills
- Identify Product Manager opportunities that suit your skills
Being a Cultural Warrior: 3 Proven Practices for Driving Engagement and Effic...Snag
Whatever your organization is designed to deliver, whether it’s a product or a service, you will win or lose based on how well your people are able to work and perform as a team. If you have have the best processes in the world, but your people don’t really care, you can be good, but you will never be awesome. And if you aren’t after awesome, what are you after?
With extensive experience in the manufacturing biz, Beau Groover, the former Director of Lean Supply Chain with Serta Simmons Bedding and Founder and President of The Effective Syndicate, will share what he’s learned from two decades in the service industry that will help you align your people, processes and products ... and make your business thrive.
Check out our joint presentation, ‘Being a Cultural Warrior,’ with TalentStream and Beau Groover to:
-- Define clearly what the vision, mission and values are that represent your brand and motivate your team
-- Uncover how to effectively evaluate your team … and yourself
-- Understand what being a Cultural Warrior looks like, the strategy to get there, and how it'll improve customer service from the ground up
-- Get tips on how to improve process efficiency and produce highly predictable results
-- Learn how to develop a successful organizational structure, including succession planning, leadership development and teamwork coaching
What It Takes to Be a Great Product Leader - The Four PillarsJay Patel
Do you know what it takes to be a great Product Leader? In this presentation, you’ll learn about the 4 Pillars of Product Leadership, and discover key skills that can take your career from good to great.
Why And How to Transition into Product Management by Google PMProduct School
Nabil Shahid walks through their journey to Product Management in the world of tech, talking about how to market your skills and how to get into the industry. He also touches on balancing knowledge and personal experience with what's best for a wider user group.
Entrepreneurship & Early Stages Growth Marketing PlanningDan Taylor
My slides from a guest lecture at Leeds Trinity University, presenting to business students on market analysis, segmentation, and identifying your TAM.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
By Bram Wessel, first presented at the 2017 Information Architecture Summit. "Was Nate Silver Wrong: The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts." This talk explores what election forecasting and information architecture can learn from each other and how your business can survive in our noisy information environment.
Transcript: http://factorfirm.com/posts/transcript-was-nate-silver-wrong/
More Related Content
Similar to E commerce Lessons Learned - Presented by Factor
Lessons from 95 Years of #PPC and 4 Years of Teaching ItKahlil Corazo ★
Results from my PPC Education Research and 10 tools for more empathic and strategic PPC from my experience of training undergrads for annual Google's PPC competition, GOMC.
Increasing pressure to save money means increased expectations for new sales hires to become productive in a shorter time frame, which can sometimes result in training programs becoming more and more condensed. One-and-done boot camps are rarely effective, with most trainees retaining only 10% of their learning after one month. Successful sales onboarding works best with a continuous approach that involves reinforcement, practical practice and ongoing support. In this webinar, you’ll walk away with inspiration and tips that you can immediately apply to your program including:
* Best onboarding practices: what learning science tells us
* Case study: how NAVEX Global acquired four different companies in the span of six months and went from having no formal sales onboarding program to a robust global process
* How new technologies like Guided Selling help augment onboarding programs for improved knowledge transfer, pipeline velocity and sales results
An overview of marketing automation today and what to consider when making an investment in this new technology. Includes top tips from leading marketers as well as highlighting common issues to be overcome
Key Tactics for a Successful Product Launch by Kespry Senior PMProduct School
Main takeaways:
- Learn how to create a solid foundation for the successful release of a product by applying structured frameworks and user
- Center design processes from discovery to roadmap definition phases of the product lifecycle
- Learn how to methodically translate empathy for the customer to data for driving prioritization, decision -making, and clear communication for your teams
- This will be an interactive session for the audience based on a real-life example from the speaker's work
How to Pivot into Product Management by Expedia Group Sr PMProduct School
Main Takeaways:
Know who you are
- Understand the different type of Product Managers
- Realize where you fit better and what new skills you want to grow
- Strategy to acquire new skills
- Identify Product Manager opportunities that suit your skills
Being a Cultural Warrior: 3 Proven Practices for Driving Engagement and Effic...Snag
Whatever your organization is designed to deliver, whether it’s a product or a service, you will win or lose based on how well your people are able to work and perform as a team. If you have have the best processes in the world, but your people don’t really care, you can be good, but you will never be awesome. And if you aren’t after awesome, what are you after?
With extensive experience in the manufacturing biz, Beau Groover, the former Director of Lean Supply Chain with Serta Simmons Bedding and Founder and President of The Effective Syndicate, will share what he’s learned from two decades in the service industry that will help you align your people, processes and products ... and make your business thrive.
Check out our joint presentation, ‘Being a Cultural Warrior,’ with TalentStream and Beau Groover to:
-- Define clearly what the vision, mission and values are that represent your brand and motivate your team
-- Uncover how to effectively evaluate your team … and yourself
-- Understand what being a Cultural Warrior looks like, the strategy to get there, and how it'll improve customer service from the ground up
-- Get tips on how to improve process efficiency and produce highly predictable results
-- Learn how to develop a successful organizational structure, including succession planning, leadership development and teamwork coaching
What It Takes to Be a Great Product Leader - The Four PillarsJay Patel
Do you know what it takes to be a great Product Leader? In this presentation, you’ll learn about the 4 Pillars of Product Leadership, and discover key skills that can take your career from good to great.
Why And How to Transition into Product Management by Google PMProduct School
Nabil Shahid walks through their journey to Product Management in the world of tech, talking about how to market your skills and how to get into the industry. He also touches on balancing knowledge and personal experience with what's best for a wider user group.
Entrepreneurship & Early Stages Growth Marketing PlanningDan Taylor
My slides from a guest lecture at Leeds Trinity University, presenting to business students on market analysis, segmentation, and identifying your TAM.
Nurturing. Another of those words we hear again and again. What’s so great about nurturing?
With so much of the buying journey unassisted by sales, marketing needs to be able to accompany buyers through their journey with the right content. The delivery of the right content at the right time is the role of nurturing. And that works equally well when we’re nurturing a prospect towards an initial sale – as it does when we’re nurturing customers towards repeat or additional purchases.
In this presentation, we will cover topics such as:
• What the buyer journey looks like, pre- and post-sale
• Ways to maximise customer lifetime value
• What content works at each stage of the buyer journey
• Marketing automation and CRM systems: what are they good for?
• Marketing automation: don’t get carried away by hype
• What should we be measuring and when
Similar to E commerce Lessons Learned - Presented by Factor (20)
By Bram Wessel, first presented at the 2017 Information Architecture Summit. "Was Nate Silver Wrong: The Crisis of Modeling in an Era of Clickbait, Fake News, and Alternative Facts." This talk explores what election forecasting and information architecture can learn from each other and how your business can survive in our noisy information environment.
Transcript: http://factorfirm.com/posts/transcript-was-nate-silver-wrong/
Atomizer - Microcontent and the Future of IABram Wessel
Digital content experiences emerging in the next decade will look, feel, and be consumed very differently from those of today. As today’s “app and page” consumption paradigm gradually recedes, replaced by a much more immediate, fragmented, and continuous core experience, content management organizations face a point of consequence.
The demands of emerging digital experiences threaten to strain traditional enterprise content management approaches to the breaking point. Enterprise IA organizations will be forced to evolve to meet the complexity of this challenge by becoming increasingly granular in their content and information modeling. This shift will place heavy emphasis on the development of flexible information models containing rich secondary data to describe increasingly small, interoperable, and portable units of content.
Session Takeaways
Get in front of this paradigm shift before your organization gets buried in its own confusion. Learn what steps you can take as you begin to prepare your organization’s information model to accommodate the content and data demands of these rich new experiences. See how the discipline of Information Architecture is theoretically well-suited to meet this challenge, but must also adapt and evolve in the ways it is practiced on the ground.
This session will begin by demonstrating how the trend toward micro-content is unfolding, citing examples of how emerging digital experiences are straining the framework of traditional taxonomy, metadata, and attribution approaches. It will then describe how rich, sophisticated enterprise information models designed to accommodate these shifts can evolve to meet the demands of data-rich, microcontent-driven digital experiences, focusing on the first steps organizations can take to prepare.
Modeling in the Real World - at LavaCon2014 in Portland, ORBram Wessel
At LavaCon2014, I spoke about how to use User Experience techniques to create useful, flexible, and durable taxonomies to support integrated omni-channel customer experiences.
Bram Wessel from Factor leads a Collaborative Design Workshop with students from UW's iSchool program. Hosted by ASIS&T UW Chapter. Students designed a locavore produce subscription app and service and presented their work to the rest of the participants.
Bram Wessel on UX Techniques for better Information ModelingBram Wessel
Bram Wessel's presentation at Taxonomy Bootcamp 2013 on how to use techniques from the User Experience discipline to develop and refine better Information Models
4. Here are the lessons we’ll be talking about:
Lesson 1: Taxonomy is a key element
of your brand promise.
Lesson 2: Your customers don’t care about your
merchandising taxonomy. Don’t force them to.
Lesson 3: Techniques used to optimize the post-cart
funnel usually don’t work for the pre-cart experience.
Lesson 4: Pre-cart findability
requires organizational alignment.
Lesson 5: Analytics can be used to answer complex
questions -- if you know what to ask and have the tools.
Lesson 6: There’s often a lot of work to do
before you can measure ROI.
6. You know your UX is a key instrument of
your brand promise. So is your taxonomy.
● It can express brand attributes
● It can expose expertise
● It can demonstrate understanding
● It can articulate a style
!
When customers use your taxonomy, it’s an act of trust.
13. Lesson 3:
Techniques used to
optimize the post-cart
funnel usually don’t work
for the pre-cart experience.
14. Pre vs. Post Cart
● Pre = less well understood
● Post = well understood, mature
Why?
● Pre-cart experiences feature many different styles of
shopping: research, inspirational, aspirational, known
item, serendipity, etc.
● In post-cart experiences there is goal alignment
between seller and buyer.
15. How does the means of understanding
differ between pre- and post-cart experiences?
Research techniques and conclusions:
● Pre - cart
○ More generative and strategic
○ Qualitative AND quantitative
● Post - cart
○ More evaluative and tactical
○ Mostly quantitative.
18. Pre-cart Findability Requires Organizational
Alignment
Organizational alignment is vital.
Experience factors:
● Item groupings
● Ability to zoom in/out
● Teleporting, not pogo-sticking
● Guided nav style (conversational, curated, etc.)
● Must be well-attributed
● Must be well-supported by navigation aids.
19. (How can I be sure I’m)
Seeing All The Things?
20. Lesson 5: Analytics can
be used to answer
complex questions -- if
you know what to ask
and have the tools.
21. How analytics considerations can drive
design and taxonomy management
The Basics:
● Examining Search Logs can tell you a lot.
Beyond the Basics:
● What does it tell us when customers abandon
browse for search? or the reverse?
● Where do guided navigation experiences impact
conversion the most?
● Instrument your site to support the questions your
business is driving you to ask.
22. Un-Guided Navigation
Home
Browse
ProductSort Filter
Search
Guided Navigation
Much less likely
to see product page.
Sub-CategoryHome Category
Category Sub-category
Category Sub-category Search Results
Search Results
Search Results Product
Product
NOISE
Much more likely to
see product page,
and thus convert.
24. What to do before you can measure ROI
● Can you plug into standard marketing metrics?
● How do you establish a baseline?
● Conversions vs. CSAT vs. operational efficiency.
25. DESIGN AND MODELING OF INFORMATION AND EXPERIENCES
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