The new study by parago, Dynamic Pricing in a Smartphone World: A Shopper Showrooming Study, delves into — and breaks down — the statistics and behavioral trends that are stealing away retailers’ brick-and-mortar customers.
We found in this study that showrooming, the practice of comparison shopping on a smartphone while in-store, is up 400% over last year, and this consumer shopping behavioral shift is occurring across all income levels and retail categories. Amazon is the #1 way US consumers compare prices on their smartphones at physical stores. Not only is Amazon #1, but it is used for showrooming twice as often as the #2 option, Google.
There is, however, a silver lining: When a retailer matches e-tailer prices with rebates, customers will buy in-store.
parago creates engaging solutions that inspire actions & impact results As the most comprehensive single-source provider of incentives and engagement, we deliver $2 billion in rewards to 50 million people worldwide each year using our advanced technology. Our relentless focus on innovation drives better results, making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
[Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Check out “The Great American Vacation Study: How Travelers Seek, Shop and Save” webinar slides to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you.
Download the full report at: parago.com/report/great-american-vacation-study.
As the popularity of shopping apps and showrooming rise, retailers continue to face unfamiliar challenges. But for those willing to venture into uncharted territory, the opportunities for success in the new retail landscape are huge. According to this latest parago research report, shoppers are more than eager to BOPIS (Buy Online, Pickup In Store), BISBO (Buy In Store, Buy Online) and adopt other desirable behaviors when presented with the right offers at the right time.
According to our findings:
• the top 2 reasons shoppers buy online are convenience and price
• 64% of shoppers already BOPIS
• 82% of shoppers would BOPIS for a $10 rebate on a $50 purchase
• 61% of shoppers would BISBO within 2 weeks if a $10 rebate doubles to $20 on a $35+ purchase
shine the spotlight on energy-efficiency incentivesparago
In a recent national consumer study, we explored awareness of and attitudes about energy-efficient products and incentives. The good news? Awareness of these products is very high. However, the more interesting insight is that 53% of shoppers are not aware of the associated rebates or incentives. For today’s deal-seeking consumers, these money-saving offers could strongly affect their purchasing decisions and, in the long run, their energy consumption habits, too.
Today’s partner programs need to be innovative and more engaging than ever. That’s why we recently completed a research study to determine how to drive pre-sales, sales and post-sales behaviors with targeted layered and bundled incentives.
The document discusses the need for companies to shift their marketing focus from products to customers. It argues that companies should establish marketing operations teams and use marketing operations platforms to better listen to customers, manage customer data and experiences, and automate marketing tasks. This will help companies align their marketing efforts around customers, reduce costs, increase returns, and facilitate customer engagement in an era of increased opportunities through globalization and technology.
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
• Make Versus Buy
• Benefit of Outsourcing
• Source of Supplier Information
• Strategis Selection
• Supplier Relationship Management (SRM)
• Industry Example
[Infographic] Turn up Demand Response: Educate and Incent Energy Consumersparago
Energy providers need their customers to participate in demand response programs. However, our recent research reveals that only 14% of consumers are currently participating. Get the “Turn Up Demand Response: Educate and Incent Energy Consumers” infographic now to learn exactly what utility companies can do to increase participation.
[Webinar] The Great American Vacation Study: How Travelers Seek, Shop and Saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Check out “The Great American Vacation Study: How Travelers Seek, Shop and Save” webinar slides to take a deep dive into how to disrupt their consumers’ paths to purchase and, ultimately, get travelers to book more with you.
Download the full report at: parago.com/report/great-american-vacation-study.
As the popularity of shopping apps and showrooming rise, retailers continue to face unfamiliar challenges. But for those willing to venture into uncharted territory, the opportunities for success in the new retail landscape are huge. According to this latest parago research report, shoppers are more than eager to BOPIS (Buy Online, Pickup In Store), BISBO (Buy In Store, Buy Online) and adopt other desirable behaviors when presented with the right offers at the right time.
According to our findings:
• the top 2 reasons shoppers buy online are convenience and price
• 64% of shoppers already BOPIS
• 82% of shoppers would BOPIS for a $10 rebate on a $50 purchase
• 61% of shoppers would BISBO within 2 weeks if a $10 rebate doubles to $20 on a $35+ purchase
shine the spotlight on energy-efficiency incentivesparago
In a recent national consumer study, we explored awareness of and attitudes about energy-efficient products and incentives. The good news? Awareness of these products is very high. However, the more interesting insight is that 53% of shoppers are not aware of the associated rebates or incentives. For today’s deal-seeking consumers, these money-saving offers could strongly affect their purchasing decisions and, in the long run, their energy consumption habits, too.
Today’s partner programs need to be innovative and more engaging than ever. That’s why we recently completed a research study to determine how to drive pre-sales, sales and post-sales behaviors with targeted layered and bundled incentives.
The document discusses the need for companies to shift their marketing focus from products to customers. It argues that companies should establish marketing operations teams and use marketing operations platforms to better listen to customers, manage customer data and experiences, and automate marketing tasks. This will help companies align their marketing efforts around customers, reduce costs, increase returns, and facilitate customer engagement in an era of increased opportunities through globalization and technology.
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains.
Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval.
The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
• Make Versus Buy
• Benefit of Outsourcing
• Source of Supplier Information
• Strategis Selection
• Supplier Relationship Management (SRM)
• Industry Example
[Infographic] Turn up Demand Response: Educate and Incent Energy Consumersparago
Energy providers need their customers to participate in demand response programs. However, our recent research reveals that only 14% of consumers are currently participating. Get the “Turn Up Demand Response: Educate and Incent Energy Consumers” infographic now to learn exactly what utility companies can do to increase participation.
The great american vacation study how travelers seek shop and saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.
In this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed:
• exactly how short the path-to-purchase is today
• the best offers that disrupt the omni-channel
• how to create a sense of urgency that triggers more sales
• product propensity to be purchased in the omni-channel
• preferred omni-channel research resources by product
We are pleased to present the parago 2014 channel strategy report. We’ve proven that the channel is alive and well, but there are important opportunities to consider in the next 12 months. In particular, our research reveals that simplification is a valuable differentiator in a complex and hard-to-use channel ecosystem.
This research study reveals key insights related to partners, incentives, the cloud and reporting for 2014.
See our data for small, medium and large vendor channel strategies, including:
• the key initiative is identifying and recruiting new partners
• that top financial focus is shifting to recurring revenue incentives
• 3 of 4 vendors will add new sales enablement tools
• only 1 in 10 vendors gets more than 90% of revenue from the cloud
parago: channel simplified
We simplify channel complexities through better insights & flexible technology. At parago, we deliver channel incentives, marketing, and partner relationship management for more than 20 channel clients with 3 million partners worldwide.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Time is Money: Customer Acquisition Researchparago
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Call me 9040963354
WhatsApp 9040963354
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
The great american vacation study how travelers seek shop and saveparago
Of Americans who take leisure travel, over 90% are vacationing at least once a year. In this study, we explored how these consumers research, plan and schedule their vacations, including how they decide where to go, who goes with them — and, ultimately, how they choose which airlines, hotels, resorts and cruises to book.
Our key finding? Planning is personal. The majority of people book their own trips. And most of them (57%) start on search engines. Travel booking sites are a distant second (13%) and only 2% of today’s vacation-takers use travel agents.
Get "The Great American Vacation Study: How Travelers Seek, Shop and Save" report now to take a deep dive into how to disrupt their consumers' paths to purchase and, ultimately, get travelers to book more with you.
In this research study, we explored today’s omni-channel path-to-purchase. Across 11 different retail categories, we asked consumers how they research and identify the best deals. Our research revealed:
• exactly how short the path-to-purchase is today
• the best offers that disrupt the omni-channel
• how to create a sense of urgency that triggers more sales
• product propensity to be purchased in the omni-channel
• preferred omni-channel research resources by product
We are pleased to present the parago 2014 channel strategy report. We’ve proven that the channel is alive and well, but there are important opportunities to consider in the next 12 months. In particular, our research reveals that simplification is a valuable differentiator in a complex and hard-to-use channel ecosystem.
This research study reveals key insights related to partners, incentives, the cloud and reporting for 2014.
See our data for small, medium and large vendor channel strategies, including:
• the key initiative is identifying and recruiting new partners
• that top financial focus is shifting to recurring revenue incentives
• 3 of 4 vendors will add new sales enablement tools
• only 1 in 10 vendors gets more than 90% of revenue from the cloud
parago: channel simplified
We simplify channel complexities through better insights & flexible technology. At parago, we deliver channel incentives, marketing, and partner relationship management for more than 20 channel clients with 3 million partners worldwide.
2013 Shopper Reward Preference Study: People Prefer Prepaidparago
In today’s economy, it’s more important than ever to know what can truly incent shoppers to purchase a product or subscribe to a service. To find out exactly what does (and doesn't) work, we went straight to consumers for their insights.
More than 1,400 shoppers were surveyed about which rewards would change their purchasing behaviors. The results are in. Check out parago’s latest shopper reward preference study to find out what really gets consumers to act.
Key findings from the research include:
Prepaid cards rule: more than half of shoppers prefer prepaid cards over gift cards from Amazon, iTunes, Target, Walmart, Home Depot and more.
People prefer plastic: 2 out of 3 shoppers prefer physical cards over digital cards.
Prepaid wins across every industry:
- 2x more car buyers prefer a $200 prepaid card than a $250 instant discount.
- 62% of replacement tire purchasers prefer a cash reward on a prepaid card.
- 1 out of 2 consumers will pick a cable, internet or utility provider that offers a prepaid card reward.
- For hotels, a prepaid card reward is 4x more powerful than 50% off a third night.
- 1 out of 3 single-cup coffee maker buyers prefers prepaid cards (a higher percentage than any other reward option).
About parago
parago inspires behavior change by delivering $2 billion in rewards to 50 million people worldwide each year with advanced technology. A relentless focus on innovation (including four patents and 29 industry firsts) drives better results. That’s why parago is the smart choice for leading Fortune 500 companies and some of the largest brands in the world. Number one in consumer rebates and incentives, a global provider of channel management, a top solution for employee rewards and recognition, parago is a top-ranked digital and promotion agency according to Advertising Age’s 2013 agency rankings.
parago’s third annual shopper study, “Let’s Make a Deal,” reveals that deal seeking has grown significantly in the past year. It is now a behavior consistently seen in shoppers from all demographics. Deal seeking is no longer just trendy or born completely out of necessity. Shoppers continue to seek out the very best prices and are willing to go out of their way to save even a little bit.
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
Time is Money: Customer Acquisition Researchparago
parago creates engaging solutions that inspire actions & impact results
As the most comprehensive single-source provider of incentives and engagement,
we deliver $2 billion in rewards to 50 million people worldwide each year using our
advanced technology. Our relentless focus on innovation drives better results,
making us the smart choice.
• consumer rebates & promotions
• employee rewards & recognition
• sales & channel management
• energy efficiency incentives
❽❽❻❼❼❻❻❸❾❻ DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KA...essorprof62
DPBOSS NET SPBOSS SATTA MATKA RESULT KALYAN MATKA GUESSING FREE KALYAN FIX JODI ANK LEAK FIX GAME BY DP BOSS MATKA SATTA NUMBER TODAY LUCKY NUMBER FREE TIPS ...
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Tired of chasing down expiring contracts and drowning in paperwork? Mastering contract management can significantly enhance your business efficiency and productivity. This guide unveils expert secrets to streamline your contract management process. Learn how to save time, minimize risk, and achieve effortless contract management.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
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Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
AI Transformation Playbook: Thinking AI-First for Your Business
Dynamic Pricing in a Smartphone World: A Shopper Showrooming Study
1. DYNAMIC PRICING IN A SMARTPHONE WORLD
A SHOPPER SHOWROOMING STUDY JULY 2013
2. CONTENTS
introduction
3
methodology
5
key discoveries
6
compare and buy from e-competitors
7
Amazon is #1
8
price is king
9
showrooming price elasticity
traditional retailers can beat Amazon
11
key insights by income
dynamic pricing in a smartphone world
10
12
a shopper showrooming study by parago
2
4. INTRODUCTION
OUR STUDY UNCOVERS HOW
RETAILERS CAN BEAT AMAZON
Sophisticated e-tailers are using dynamic pricing models, which are real-time
price adjustments based on market demands, consumer behaviors, competitive
insights and other data centric factors, coupled with the explosion of smartphones
to steal customers while they are shopping in store.
We found in this study that showrooming, the practice of comparison shopping on a smartphone
while in-store, is up 400% over last year. Amazon is the #1 way US consumers compare prices
on their smartphones at physical stores. Not only is Amazon #1, but it is used for showrooming
2x more than the next option, Google.
Showrooming is occurring substantially across all income levels and retail categories, even
those often assumed immune from it, such as auto parts. Additionally, a price difference of just
$5 in many cases can sway the purchase decision to Amazon.
56% of adults 18+ now have a smartphone, according to the Pew Internet Study conducted in
May 2013. Our study finds 58% regularly showroom and buy e-tailer products while in brickand-mortar stores from their smartphones or go home and buy them online.
That means at this moment, 1/3 of all adult shoppers regularly showroom. They’re choosing
competitors’ products on their smartphones while in-store. The numbers are quickly growing
as smartphone penetration continues its steady rise.
Customer shopping behaviors have fundamentally changed. The combination of smartphone
use and savvy e-tailer tactics is enabling customers to work around these traditional retail
strategies: special sales, exclusive merchandise, unique SKU numbers, and one-of-a-kind
experiences and services.
That’s because consumers are being trained to look past exclusivity and service by e-tailers
that have the ability to offer similar items at a much better prices with personalized service and
experience that most consumers rate as good as brick-and-mortar stores.
Some good news for brick-and-mortar retailers: a silver lining was uncovered in this study. The
findings clearly show when a retailer matches e-tailer prices with rebates, which provide
healthier margins than instant discounts, the majority of consumers will shop and buy from the
store more often, across all incomes levels and retail categories.
The results of this national study will profoundly change your understanding of the market.
Dynamic pricing models, designed to steal traditional shoppers on their phones while they are
in-store, are getting smarter every day.
Retailers that acknowledge the reality of the situation and find strategies both in-store and online
— such as dynamic price match rebates — will be the ones best prepared to win in the long run.
We invite you to join us in the discussion. Please share your thoughts, insights and questions
as we continue to closely monitor in real-time the most dynamic shift in retail that has ever
occurred. Good shopping!
Rodney Mason, CMO
rodney.mason@parago.com
972.538.7336
http://twitter.com/rodmoose
dynamic pricing in a smartphone world
a shopper showrooming study by parago
4
5. METHODOLOGY
objective
gender
53% female
47% male
Determine how frequently customers showroom,
buy from e-competitors on their smartphones, and
the price differences that sway them to do so.
respondents
1,043
housing situation
smartphone owners surveyed
via a national, online study
conducted in June 2013.
annual household income
66% own
34% rent
age
5%
18–22
5%
$100,000–$199,000 17%
23–29
18%
$50,000–$99,999
39%
30–39
32%
$20,000–$49,999
28%
40–49
22%
$19,999
9%
50–59
16%
did not disclose
3%
60+
$200,000+
marital status
educational background
married
59%
widowed
2%
divorced
9%
separated
2%
never married
28%
geographic region
5%
Mid-Atlantic
17%
East North Central 15%
South Atlantic
less than high school
1%
high school diploma 14%
some college
25%
associates degree
15%
bachelors degree
32%
graduate degree
13%
employment status
New England
West North Central
7%
5%
22%
employed full time
39%
employed part time 36%
not employed,
looking for work
7%
9%
East South Central
4%
not employed,
not looking for work
West South Central
9%
retired
4%
Mountain
5%
disabled/not able to
work
5%
Pacific
20%
dynamic pricing in a smartphone world
a shopper showrooming study by parago
5
6. KEY DISCOVERIES
Amazon is the #1 way customers
compare prices on their smartphones—
2x more than Google
Most smartphone owners
showroom regularly in
$
$5 price difference
every major shopping category,
including automotive and hardware
on a $50 product tips the
scales in Amazon’s favor
56% of smartphone owners
shop in stores and regularly
buy competitive products on
smartphones while there
58% of smartphone owners shop in brick-and-mortar
stores and regularly compare price on their smartphones
while in store and then decide to buy online later
Price is the
most important
smartphone
research factor,
but customer reviews
also rank high
dynamic pricing in a smartphone world
Customers will shop and buy
more often from a store that
matches online competitors’
prices with rebates
a shopper showrooming study by parago
6
7. COMPARE AND BUY FROM E-COMPETITORS
58%
41%
re
rs compa
of shoppe ery product
ev
prices in
how small
o matter
ange, n
r
$20
23% compare prices
on items over $20
of these shoppers
$50
21% compare prices
on items over $50
66%
$100
14% compare prices
on items over $100
of smartphone owners use
their phones to compare
prices while in-store
compare
prices
weekly
26%
compare prices monthly
8% compare prices a few times a year
Retail categories in which customers regularly
check out items in-store, but buy online
often
sometimes
never
apparel
50%
47%
appliances
31%
58%
automotive
20%
56%
58%
Showroomers who regularly buy
an item on their smartphones
while comparing prices in-store
2
9% weekly
2
7% monthly
2
4% a few times a year
20% never
Showroomers who regularly buy an
item online (not on a smartphone)
after comparing prices in-store
2
6% weekly
3
2% monthly
3
6% a few times a year
6% never
dynamic pricing in a smartphone world
47%
building tools supplies
30%
45%
electronics mobile technology
50%
46%
entertainment
54%
40%
housewares
42%
51%
office supplies
39%
50%
a shopper showrooming study by parago
7
8. AMAZON IS #1
Amazon is the number-one way consumers compare prices on their smartphones
Amazon
56%
Google
26%
24%
36%
apps 18%
92%
84%
75%
22%
39%
comparison
websites 13%
total
22%
35%
customer
ratings 15%
social media 11%
freqently
moderately
12%
most
78%
24%
37%
77%
27%
23%
55%
21%
46% are Amazon Prime members with special perks, including free shipping
50%
42%
50% of male
respondents
42% of female
respondents
76%
76% of households
with $200,000+
annual incomes
61%
61% of households with
$100,000–$199,999
annual incomes
Amazon price comparison use by household income
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
most
71%
64%
56%
50%
50%
frequently
20%
23%
28%
22%
16%
moderately
4%
7%
10%
17%
14%
total
95%
94%
94%
89%
80%
Google price comparison use by household income
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
most
26%
28%
24%
24%
39%
frequently
51%
36%
35%
41%
18%
moderately
16%
19%
36%
20%
23%
total
93%
83%
95%
85%
80%
dynamic pricing in a smartphone world
a shopper showrooming study by parago
8
9. PRICE IS KING
PRICE IS KING for comparison
shopping on smartphones
while in-store
PRICE
46%
CUSTOMER
REVIEWS
But CUSTOMER COMMENTS
are also very important
EXPERT
REVIEWS
SOCIAL is not significant
for mobile search, but it can
be a good tool to elevate
customer comments and price
messaging through search
13%
PRODUCT
INFORMATION
28%
11%
3%
SOCIAL MEDIA
PEER COMMENTS
Most important factors when comparing products in-store on smartphones (1 = most important; 5 = least important)
1
2
3
5
4
best price
46%
17%
13%
20%
4%
customer
reviews
28%
30%
24%
14%
4%
expert reviews
13%
22%
27%
29%
8%
product
information
11%
23%
17%
20%
29%
3%
8%
19%
17%
54%
social media
peer comments
Most important smartphone comparison factors by household income
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
best price
31%
43%
51%
47%
39%
customer
reviews
28%
36%
26%
27%
24%
expert reviews
29%
13%
11%
10%
22%
product
information
10%
7%
11%
13%
10%
2%
2%
2%
3%
4%
social media
peer comments
dynamic pricing in a smartphone world
a shopper showrooming study by parago
9
10. SHOWROOMING PRICE ELASTICITY
A $5 difference
tips the scale
for Amazon
63%
would buy from Amazon
if a $50 item in store were
$45 on Amazon
would buy from Amazon
if a $50 item in store were
$40 on Amazon
would buy from Amazon when the price
in store is $100 and an item that is not
an exact match is $80 on Amazon
savings = 20% / $20
would buy from Amazon when the price
in store is $100 and not an exact match
is $90 on Amazon
savings = 10% / $10
would buy from Amazon when the price
in store is $50 and not an exact match
is $40 on Amazon
savings = 20% / $10
55%
54%
dynamic pricing in a smartphone world
in-store
Amazon
82%
The higher the ticket price, the greater the
propensity to jump to Amazon for a similar
item that is not an exact match
79%
$5
76%
91%
would buy from Amazon
if a $100 item in store were
$90 on Amazon
would buy from Amazon
if a $100 item in store were
$80 on Amazon
A 5% discount on an item $500+ that is not an
exact match, but is similar, can switch half of
all shoppers to Amazon
50%
would buy from Amazon when price in
store is $500 and not an exact match is
$475 on Amazon
savings = 5% / $25
would buy from Amazon when price in
store is $500 and not an exact match is
$450 on Amazon
savings = 10% / $50
would buy from Amazon when price in
store is $500 and not an exact match is
$425 on Amazon
savings 15% / $75
78%
88%
a shopper showrooming study by parago 10
11. MATCHING REBATE PREFERRED OVER AMAZON
TRADITIONAL
RETAILERS
67%
CAN
$40 on Amazon
BEAT
AMAZON
$50
– $10 rebate
in-store
will buy at store over Amazon
(female: 71% / male: 62%)
65%
$75 on Amazon
The majority of customers will shop
and buy more often at stores that have
Amazon price-match rebate guarantees
will buy at store over Amazon
(female: 69% / male: 61%)
Consumer propensity to visit and buy more by retail category, when
the retailer offers an in-store rebate that matches an online price
visit
more
buy
more
visit
more
$100
– $25 rebate
in-store
63%
buy
more
$200 on Amazon
apparel
56%
51%
entertainment
50%
$250
– $50 rebate
in-store
48%
appliances
48%
50%
furniture
45%
45%
automotive
42%
42%
housewares
47%
48%
building tools
supplies
40%
43%
office supplies
46%
will buy at store over Amazon
(female: 67% / male: 58%)
47%
62%
$400 on Amazon
electronics
mobile
technology
52%
55%
toys
43%
40%
$500
– $100 rebate
in-store
will buy at store over Amazon
(female: 65% / male: 58%)
dynamic pricing in a smartphone world
a shopper showrooming study by parago 11
12. KEY INSIGHTS BY INCOME
59% of households with
$200,000+ annual incomes
buy on their phones
weekly while in-store
All income levels up to $200,000 buy on their smartphones while
in-store as much or more than on computers or other devices
How often do you visit a store to check out a product and buy it on a smartphone while you’re there?
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
every week
59%
30%
26%
27%
33%
at least once
per month
14%
31%
28%
28%
22%
a few times
per year
24%
21%
27%
24%
19%
How often do you visit a store to check out a product and buy it online (but not on a smartphone) instead?
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
every week
65%
27%
26%
24%
31%
at least once
per month
12%
34%
32%
34%
21%
a few times
per year
20%
35%
38%
38%
34%
dynamic pricing in a smartphone world
a shopper showrooming study by parago 12
13. KEY INSIGHTS BY INCOME
The higher the income, the greater the propensity to switch to Amazon to save $5 on a $50 item
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
SAVE $5 on a
$50 item
73%
66%
62%
62%
51%
$10 on a
$100 item
82%
79%
75%
76%
69%
$50 on a
$500 item
82%
85%
84%
86%
74%
Switch to Amazon to save on a similar item, even though it’s not an exact match
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
SAVE $10 on a
$50 item
61%
49%
44%
45%
49%
$20 on a
$50 item
68%
53%
50%
52%
51%
$20 on a
$100 item
50%
59%
62%
60%
51%
$25 on a
$500 item
49%
50%
49%
53%
44%
$50 on a
$500 item
71%
72%
73%
76%
60%
$75 on a
$500 item
82%
85%
87%
86%
51%
The majority of customers will shop and buy more at stores with Amazon price-match rebate guarantees
Will buy from a brick-and-mortar store with the following Amazon price-match rebate savings
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
SAVE $10 on a
$50 item
57%
64%
68%
70%
63%
$25 on a
$100 item
63%
63%
67%
65%
66%
$50 on a
$200 item
55%
57%
64%
65%
69%
$100 on a
$500 item
61%
55%
62%
64%
67%
dynamic pricing in a smartphone world
a shopper showrooming study by parago 13
14. KEY INSIGHTS BY INCOME
Propensity to visit and buy more by retail category, when retailer matches online price with a rebate
$200,000+
$100,000–
$199,000
$50,000–
$99,999
$20,000–
$49,999
$19,999
visit
more
buy
more
visit
more
buy
more
visit
more
buy
more
visit
more
buy
more
visit
more
buy
more
apparel
59%
47%
55%
60%
57%
50%
57%
51%
57%
49%
appliances
51%
49%
46%
56%
48%
51%
52%
47%
46%
41%
automotive
43%
47%
43%
47%
44%
45%
43%
39%
38%
32%
building tools
supplies
39%
49%
38%
49%
41%
43%
43%
42%
38%
23%
electronics
mobile
technology
57%
47%
53%
60%
54%
56%
51%
56%
56%
39%
entertainment
55%
37%
48%
55%
49%
46%
51%
48%
52%
41%
furniture
33%
57%
48%
49%
46%
47%
46%
42%
44%
32%
housewares
51%
47%
42%
55%
48%
47%
45%
48%
59%
39%
office supplies
53%
47%
49%
54%
45%
46%
44%
47%
44%
47%
toys
63%
37%
45%
43%
42%
41%
43%
39%
41%
38%
dynamic pricing in a smartphone world
a shopper showrooming study by parago 14