SlideShare a Scribd company logo
Going Deep with Dupes
Who Am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Geek Out Alert! @stonetemple
The Google Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
I mean, serious meds @stonetemple
Typical Web Page Left Sidebar Navigation Top Navigation Sidebar Navigation Right Sidebar Navigation Content Specific to This page @stonetemple
Input to Dupe Content Algo Content Specific to This page @stonetemple
Example Site @stonetemple
Manufacturer Supplied Text @stonetemple
Shingles The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … = @stonetemple
One Sort Order @stonetemple
Versus Another @stonetemple
Faceted Navigation @stonetemple
Faceted Navigation Solutions ,[object Object],[object Object],[object Object],[object Object],@stonetemple
Simple Database Substitution Boston  is a great place to live.  Boston  is the largest city in  Massachusetts .  I like  Boston   because the people are so friendly. New York  is a great place to live.  New York  is the largest city in  New York state .  I like  New York  because the people are so friendly. = @stonetemple
Simple Synonym Substitution Boston is a great place to live.  Boston is the  largest  city in Massachusetts.  I like Boston because the people are so  friendly . Boston is a wonderful place to live.  Boston is the  biggest  city in Massachusetts.  I like Boston because the people are so  nice . = @stonetemple
Shingles + Synonyms The quick brown fox … The obtuse orangutan… The eager electric eel … The altruistic alligator … The fast brown fox … The hard to understand orangutan… The earnest electric eel … The well meaning alligator … = @stonetemple
Query Specific! Winter is part of nature’s way of … Storing fruit in Tupperware with proper air ventilation … Kardassian filters are often used for … Frodo Baggins is such a loveable … In the Taming of the Shrew, the … Storing fruit in Tupperware with proper air ventilation … = Fruit Storage @stonetemple
Picking the Winner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006- 2011 2011 (coming soon?) @stonetemple
Soutions ny.com/ ny.com/?id=1234 @stonetemple
301 Redirect ny.com/ ny.com/?id=1234 @stonetemple
<link rel=&quot;canonical&quot; href=&quot;http://ny.com&quot;/> ny.com/ ny.com/?id=1234 @stonetemple
Tell the Search Engine to Ignore the Parameter @stonetemple
Two Lesser Solutions  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@stonetemple
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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