Due Date: 11:59 pm EST Sunday of Unit 1 Points: 100 Overview: A SWOT Analysis is used to evaluate the strengths, weaknesses, opportunities and threats for a business. This analysis can be used to help in the creation of strategic plans for the future. You will perform a SWOT Analysis for a real-world organization and complete your assignment as a PowerPoint presentation. Instructions: Choose a real-world organization. Perform a SWOT Analysis on the organization, creating a PowerPoint with your results. Follow this format: • Slide 1: Title slide with your name and the organization’s name. • Slide 2: Mission of the company. • Slide 3: Explain 4 to 6 strengths of the company (add more slides if needed). • Slide 4: Explain 4 to 6 weaknesses of the company (add more slides if needed). • Slide 5: Explain 4 to 6 opportunities of the company (add more slides if needed). • Slide 6: Explain 4 to 6 threats for the company (add more slides if needed). • Slide 7: Your conclusion. Provide your opinion on the strategic position of the organization based on the findings of your SWOT. • Slide 8: Reference page. Requirements: • Create a PowerPoint presentation, at least 8 slides. • Include at least 2 valid, credible resources. • Use APA formatting for citations, include in-text citations on slides. Be sure to read the criteria below by which your work will be evaluated before you write and again after you write. BUS411 – Business Policy Seminar SWOT Analysis Evaluation Rubric for SWOT Analysis Assignment CRITERIA Deficient Needs Improvement Proficient Exemplary 0-11 points 12-15 points 16-17 points 18-20 points Content Elements of the assignment are not addressed, poorly constructed, lacking critical thought, or difficult to evaluate. Slides somewhat address the elements of the assignment in though not in a clear manner, lacking some critical thinking and research. Slides generally address all elements of the assignment in a clear manner, showing evidence of critical thinking and research. Slides clearly address all elements of the assignment in a thorough and detailed manner. Critical thinking and research are apparent. Overall Organization Content is difficult to follow due to lack of logical structure or flow. Information flow is somewhat logical, may be difficult to follow and lack fluency. Information flow is generally logical and easy to follow but may lack fluency. Information is presented in a logical and interesting sequence that is easy to follow. Topics flow smoothly from one to another with appropriate transitions. Professionali sm Slides are unclear, overloaded, or lack a consistent design style. Slides and supporting notes are presented in a somewhat consistent manner but lack an effective design style, and inconsistencies are present. Slides .

1. Due Date: 11:59 pm EST Sunday of Unit 1
Points: 100
Overview:
A SWOT Analysis is used to evaluate the strengths, weaknesses,
opportunities and
threats for a business. This analysis can be used to help in the
creation of strategic
plans for the future. You will perform a SWOT Analysis for a
real-world organization and
complete your assignment as a PowerPoint presentation.
Instructions:
Choose a real-world organization.
Perform a SWOT Analysis on the organization, creating a
PowerPoint with your results.
Follow this format:
• Slide 1: Title slide with your name and the organization’s

2. name.
• Slide 2: Mission of the company.
• Slide 3: Explain 4 to 6 strengths of the company (add more
slides if needed).
• Slide 4: Explain 4 to 6 weaknesses of the company (add more
slides if needed).
• Slide 5: Explain 4 to 6 opportunities of the company (add
more slides if needed).
• Slide 6: Explain 4 to 6 threats for the company (add more
slides if needed).
• Slide 7: Your conclusion. Provide your opinion on the
strategic position of the
organization based on the findings of your SWOT.
• Slide 8: Reference page.
Requirements:
• Create a PowerPoint presentation, at least 8 slides.
• Include at least 2 valid, credible resources.
• Use APA formatting for citations, include in-text citations on
slides.

3. Be sure to read the criteria below by which your work will be
evaluated before
you write and again after you write.
BUS411 – Business Policy
Seminar
SWOT Analysis
Evaluation Rubric for SWOT Analysis Assignment
CRITERIA Deficient Needs
Improvement
Proficient Exemplary
0-11 points 12-15 points 16-17 points 18-20 points
Content Elements of
the assignment
are not
addressed,
poorly
constructed,
lacking critical
thought, or
difficult to
evaluate.
Slides
somewhat

4. address the
elements of the
assignment in
though not in a
clear manner,
lacking some
critical thinking
and research.
Slides
generally
address all
elements of the
assignment in
a clear
manner,
showing
evidence of
critical thinking
and research.
Slides clearly
address all
elements of the
assignment in
a thorough and
detailed
manner.
Critical thinking
and research
are apparent.
Overall
Organization
Content is

5. difficult to
follow due to
lack of logical
structure or
flow.
Information
flow is
somewhat
logical,
may be difficult
to follow and
lack fluency.
Information
flow is
generally
logical and
easy to follow
but may lack
fluency.
Information is
presented in a
logical and
interesting
sequence that
is easy to
follow. Topics
flow smoothly
from one to
another with
appropriate
transitions.
Professionali

6. sm
Slides are
unclear,
overloaded, or
lack a
consistent
design style.
Slides and
supporting
notes are
presented in a
somewhat
consistent
manner but
lack an
effective
design style,
and
inconsistencies
are present.
Slides and
supporting
notes are
presented in a
generally
consistent and
effective
design style,
though there
are some
inconsistencies
present.

7. Slides and
supporting
notes are
presented in a
consistently
professional
and effective
manner.
Template
design, fonts,
and colors
enhance the
presentation.
Preparation
and
Development
Slides
demonstrate
frequent errors
of layout or
Slides
somewhat
demonstrate a
general
Slides
demonstrate
general
attention to
Slides
demonstrate
consistent

8. attention to
lack of
attention to
detail in
preparation.
attention to
detail in layout
and titling.
Important
detail(s) may
be missing.
detail in layout
and titling.
detail in
preparation.
Information is
presented in a
relevant and
original
manner.
0-5 points 6-7 points 8 points 9-10 points
Clear and
Professional
Writing and
APA Format
Writing is
frequently

9. difficult to
understand
because of
several errors
in grammar,
punctuation,
and spelling.
Word choice
is sometimes
inappropriate
for an
academic
setting.
Sentence
structure is
unclear.
Writing is
somewhat
difficult to
understand
with errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
somewhat
used for an
academic
setting.
Sentence
structure is
somewhat
clear.

10. Writing is easy
to understand
despite minor
errors in
punctuation,
spelling, and
grammar.
Appropriate
word choice is
used for an
academic
setting.
Sentence
structure is
mostly clear.
Writing is free
of almost all
punctuation,
spelling, and
grammar
errors.
Appropriate
word choice is
used for an
academic
setting.
Sentence
structure is
clear.
References No academic
references
present, or
reference
formatting has

11. significant
errors.
One academic
reference
present but
errors in
formatting.
Two academic
references
present but
may have a
few errors in
formatting.
Two or more
academic
references are
present and
formatted
properly.
Topic QuestionsChoose ONE of the four topic questions to
make your first discussion post (see rubric below for post
requirements). No more than 7 first posts for each question,
please. First come, first pick! Click on Reply beneath the
question you are answering so each discussion groups together.
Change the subject line to reflect the number of your post. i.e.
if you are the first to respond to Topic 1 your subject line
should say T1: First Response #1. If you are the last, it should
say T1: First Response #7.
Thread DirectionsStudents are required to participate in these

12. weekly online classroom discussion threads. Students should
post at least 1 post on 3 separate days in the active week’s
discussion thread. Please make sure to
read all topic questions, thread directions, and
assignment rubric criteria to ensure that responses are accurate
and complete. Points may be deducted, at the discretion of the
instructor, for not adhering to any of the following guidelines.
Discussion posts will be graded according to the assignment
rubric provided below.
TOPIC: What do you consider the advantages and disadvantages
of using computers for word processing? (Try not to repeat what
has already been posted.) Remember to support your opinions
with examples.
- First Post – Respond to the discussion topic questions as
explained above. Minimum word count=100 words
- List any sources you utilize at the bottom of your post (e.g.
http://www.xxxxx.com/xx). Consider practicing your
citing of text resources in the academic APA format.
- All responses must use business writing style and etiquette,
utilizing accurate spelling, grammar, and punctuation. Consider
typing your response in Microsoft Word or other word
processing software to utilize their spelling and grammar tools
and then transfer your response to the thread dialog box. Do not
attach a Word document as your post.
- Students are encouraged to research topics using the textbook,
Internet, or other resources and appropriately cite the source of
the information shared within the post. Plagiarism or copying
and pasting content from a source is never allowed and these
types of posts will not receive credit.
Assignment Rubric

13. ASSIGNMENT RUBRIC - Class Discussion Thread: Office
Talk. Participating in this week's discussion thread and
satisfying all of the criteria of the assignment rubric listed
below is worth 2.5 points each week towards the overall course
grade.
Points per Criteria
Points Possible per Post
1st Post - made on a separate day from other posts
Contributes to discussion: Made a well-thought, appropriate,
and accurate response to all questions listed in discussion topic.
20
50
Quality of Post: Provides substantive detail to support ideas and
statements. Utilized proper spelling, grammar, and punctuation.
Accurately cites resources.
20
Met minimum word count - 100 words - Posted word count at
the bottom of post e.g. wc=100
10
2nd Post - made on a separate day from other posts
Made on a separate day from other posts
5
25
Quality of Post: Made a well-thought, appropriate, and accurate
response to a classmate's post. Provides substantive detail to
support ideas and statements. Utilized proper spelling,
grammar, and punctuation. Accurately cites resources.
10

14. Met minimum word count - 75 words - Posted word count at the
bottom of post e.g. wc=75
10
3rd Post - made on a separate day from other posts
Made on a separate day from other posts
5
25
Contributes to discussion: Find a website or Keiser Library
article that offers accurate, relevant, and useful information
referencing this week's focus application. Describe why the
information provided by this website is useful. Read through
your classmates’ posts and avoid using sites already provided.
Accurately lists URL or APA Reference at the bottom of the
post.
10
Met minimum word count - 75 words - Posted word count at the
bottom of post e.g. wc=75
10
Total Points
100
100