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![DTC Drug Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Editor's Notes
- Define DTC advertising & talk about no campaigns based on solely educating the public on the issue of DTC drug advertising.
- Who they affect.
- How we are going to target them
- Springfield background in relation to the issue (Springfield resident background)
- The campaign overview
- Tactics
- Justify Timeline & budget
- evaluation