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Серверные решения Dell
- 1. Dell Solutions Forum2014 Москва, 14 ноября 2014 года #DellST14
- 2. Серверные решения Dell: от малого бизнеса до гипермасштабируемых ЦОД 2 Павел Борох, менеджер по маркетингу корпоративных решений Денис Тропин, тренер по коммерческим и потребительским продуктам
- 3. Продвижение долгосрочных отношений Наш уникальный подход снижает совокупную стоимость владения операционных Новые проприетарные решения • Закрытая система управления • Ограниченная совместимость • Основной недостаток – большие вложения на старте проекта Устаревшие системы • Рассчитаны под одного вендора • Комплексные и монолитные • Высокая стоимость транзакций Снижение расходов Оптимальные корпоративные системы • Быстрое получение результата • Легкие в использовании • Адаптируемые к бизнес- процессам организации Системы «островной» автоматизации • Ориентация на аппаратные средства • Технологические проблемы • Ограниченная поддержка Начальны е затраты Эксплуата ционные затраты Увеличение операционных расходов Снижение затрат на приобретени е Увеличение затрат на приобретени е Начальны е затраты Эксплуата ционные затраты Начальны е затраты Эксплуата ционные затраты Начальны е затраты Эксплуата ционные затраты
- 4. Серверные ИТ-решения, рассчитанныена будущее ИТ-инфраструктура, рассчитаная на будущее Серверы Dell Решения от малого масштаба до гипер-ЦОД • Требовательные нагрузки • Легкость обслуживания • Снижение затрат • Повышение эффективности • Быстрая адаптируемость под бизнес-задачи Главный офис Филиал ЦОД Филиал Доп. офис WAN Удаленные ЦОД Internet Облачные услуги Server Storage Network Software VRTX
- 5. Tрадиционные серверные средытаят много проблем… • Недостаточная гибкость ведет к тотальным заменам ради модернизации • Длительные по времени процессы управления ведут к потере эффективности • Архитектурные ограничения приводят к излишкам ресурсов ради редких пиковых нагрузок Мы знаем. Каждый четвертый сервер сегодня произведен Dell.
- 6. Ключевые тенденции (2015~ 2017) Программно- определяемое предприятие Compute Storage Network Виртуализация и программно- управляемые среды «Облачная основа» Стандартизация, производительность, бюджеты Двигатели для облака Следующие 24 месяца: Частное Облако вырастет от 14 до 17% годового бюджета ИТ как услуга Рост роли пользователя Недостаток знаний Облачное управление, Автоматизация, Мониторинг, Предоставление услуг От приложений для XaaS к Непрерывным услугам
- 7. Dell продолжает развиватьсерверные инфраструктуры на основе ваших запросов … Улучшенная эффективность • Снизьте потребление ресурсов и повысьте производительность на ватт • Обеспечьте различные уровни производительности с помощью масштабируемых платформ, оптимизированных под конкретные задачи Повышенная управляемость • Усовершенствуйте ИТ-операции, экономя время за счет автоматизации и встроенных возможностей • Максимизируйте продуктивное время благодаря облегченным и упрощенным возможностям обслуживания • Consistent • Versatile • Scalable • Virtualization-optimized Design philosophy • Reliable • Workload-focused Обычные Распределенные приложения Масштаб
- 8. Разнообразие конфигураций дляширочайшего спектра приложений и задач “Семейство PowerEdge обеспечивает заказчикам широкий выбор вариантов в соответствии с потребностями их компьютерных сред.”
- 9. Серверная стратегия Dell 1 Максимизировать операционную эффективность 2 Оптимизировать гибкость при любом масштабе 3 Гарантировать вычисления без проблем Для заказчика • Более эффективные ИТ • Более адаптивные ИТ • Более надежные ИТ … решают задачи любого масштаба
- 10. Портфель серверных решенийDell Оптимальные решения для любого масштаба Dell Традиционные Конвергентные инфраструктуры PowerEdge Storage T series Dell Networking Доступные напольные серверы PowerEdge R series Стоечные, оптимизир ованные для плотности PowerEdge VRTX Интегриро- ванные ИТ для филиалов PowerEdge M series Плотные модульные системы с центральным управлением PowerEdge C series Гибко масштабиру- емые, облачные и HPC решения Data Center Solutions Гипер- масштабиру- емые: модульные ЦОД General purpose Distributed applications Dell Software Dell Services
- 11. Dell – этоотличная гарантия. Не надо ждать! Гарантия Dell: • Просто воспользоваться – позвонить на «горячую» линию Dell, 11 и наш инженер сразу подключится к решению проблемы. • Инженерное обслуживание на месте эксплуатации оборудования в 63 городах РФ. • Доставка деталей на место - в любую точку России. • 390 сервисных центров. • Срок гарантии – от 1 до 3 лет в зависимости от типа оборудования. Хотите подробности? - www.dell.ru/services
- 12. Dell ProSupport Plus– улучшенная гарантия для нужных систем
- 13. Серверные технологии PowerEdge:13е поколение и 13 причин его использовать Для развития ЦОД ваших заказчиков Управление Новейшие процессоры На 30% производительнее Память DDR4 На 10% быстрее Select Network Adapters Больше выбора и гибкости Архитектура FX Самая гибкая инфраструктура OpenManage Essentials 2.0 Server Storage Tiering Хранение данных Автоматизация для всех Fresh Air 2.0 Расширенный диапазон температур Больше дисков Первый сервер со 100TБ пространства Express Flash 2.0 Скорость доступа и горячая замена PERC9 Удвоение производительности Expanded SSD Offerings Оптимизация для чтения или записи Fluid Cache for SAN Драматический рост производительности
- 14. 13е поколение PowerEdge:просто факты Wave 1 Platforms – RTS: September, 2014 R730xd R730 R630 универсальный стоечный сервер 2S/1U – потрясающая плотность вычислительных ресурсов для масштабирования ЦОД под задачи баз данных и виртуальных сред, WEB и HPC. R630 T630 универсальный двухпроцессорный сервер напольного типа (5U) – разнообразные опции конфигурирования, пиковая производительность, готовность корпоративного уровня, масштабируемость, хорош для филиалов (ROBO). Множество опций накопителей и поддержка до 4 GPU обеспечивают широкий спектр применения от почты до больших БД, CRM, VDI и т.п. T630 R730xd универсальный стоечный сервер 2S/2U – разработан для эффективного масштабирования накопителей, для провайдеров XaaS, задач, Hadoop/Big Data, co-location. Опция - in-box storage tiering with applications such as Microsoft Storage Spaces. R730 универсальный стоечный сервер 2S/2U – потрясающая гибкость для ЦОД. Хорош для требовательных нагрузок: облака, виртуализация, Web и HPC. Опция 2х GPU дает доп преимущества. Все на базе процессоров Intel Xeon E5-2600v3 (codename Haswell)
- 15. Ускорение транзакций приснижении уровня TCO* Один из ведущих интернет-магазинов: решение проблемы роста времени ожидания для покупателей при пике продаж, влиявшей на транзакции 10x R620 с 2.5” HDD 240.000 заказов в минуту $152.000 (10 x $15.200 на сервер) $0,63 Стоимость / заказ в минуту Dell - Internal Use - Confidential 15 Enterprise Marketing В 10,5 раз выше производительность на сервер 1x R630 с 1.8” SDD 240.000 заказов в минуту $29.000 (1 x $29.000 на сервер) $0,09 стоимость / заказ в минуту $0.09 Cost / Order per Minute *Whitepaper - PowerEdge R630 Delivers 10x The Performance For Microsoft SQL Server В 5,5 раз ниже затраты На 92% меньше времени на обновление микрокода Автоматические обновления По вашему расписанию. Без возможностей для ошибок.
- 16. Новые уровни плотностиблагодаря усовершенстованным возможностям виртуализации Заказчикам, требующим более высокой утилизации и эффективности – больше виртуальных машин, энергоэффектиности и стабильности. R720 16x 2.5” HDD $190 на одну ВМ 80 ВМ на сервер 35oC рабочая температура Dell - Internal Use - Confidential 16 Enterprise Marketing Надежность Гипервизор с резервированием В 2 раза плотнее консолидация нагрузок R730 16x 2.5” HDD $110 на одну ВМ 160 ВМ на сервер В 1,7 раза больше 40oC рабочая температура производительность на ватт Более надежный Fault Resilient Memory 2.0 + гипервизор с резервированием На 84% меньше времени на сбор данных iDRAC Quick Sync Развертывание и проверка статуса – бесконтактной NFC- связью с вашим мобильным - устройством
- 17. PowerEdge FX: Конвергентная модульная система с общим охлаждением, питанием, управлением и PCI – подключениями в 2U Flexible resources for every workload PowerEdge FC630 2-сокетный сервер нового поколения PowerEdge FC430 Сверхплотный 2-проц сервер ¼ ширины. PowerEdge FM120x4 Вычислительный модуль половинной ширины с ЧЕТЫРЬМЯ микросерверами на модуль. (Intel Avoton) PowerEdge FC830 Полноформатный 1U 4-процессорный модуль с массивно масштабируемой памятью PowerEdge FX2 PowerEdge FD332 DAS модуль половинной ширины на 16 2.5« дисков. PowerEdge FN IOA Конвергентный сетевой модуль.
- 18. Развертывание в любомместе… Модульный ЦОД Dell (MDC)
- 19. eBay, Inc. 120млн активных пользователей и $70+ млрд транзакций в год — больше, чем $2200 в секунду Задача Быстрый рост ЦОД при снижении операционных затрат Результат • 100% вентилирование внешним воздухом с концепцией ‘rack-and-roll’ • Повышенная плотность размещения вплоть до 50 кВт на стойку “Самый плотный модульный ЦОД в мире” Dean Nelson, eBay Inc. VP Global Foundation Services
- 20. Вычислительные платформы Отвашего масштаба и до гипер-ЦОД Dell PowerEdge Servers
- 21.
Editor's Notes
- #4 One of the most important parts of any sales conversation involves demonstrating how Dell's approach is different from the competition. Most competitors use one of four broad strategies to sell their products and services. Just to keep things simple you can break this down by costs: CapEx (the initial acquisition costs) and OpEx (the costs related to ongoing maintenance and support). Legacy system vendors (e.g. IBM mainframes, IBM & HP UNIX platforms): In the lower left quadrant (below) there are the legacy system vendors who sell complex, monolithic, proprietary systems—such as mainframes and UNIX platforms—that are very expensive to acquire and maintain, and have a high cost-per-transaction. These budget-busting systems might be good at scaling up, but not out, or not down for smaller environments, such as remote offices. When customers choose legacy systems, they are signing up for sole-sourcing from one vendor, and locking in to the vendor’s roadmaps, technology transitions, and timelines—which limits flexibility down the road. Organizations might believe that moving off these expensive and inflexible systems is too costly and risky. Dell can show them this is not true—and the cost to switch will pay dividends in the future. Additional insights: Vendors have a vested interest in protecting their install base of proprietary “big iron” to reap in profits from high margin after point-of-sale software and services People with specialized skillsets—which are increasingly difficult to find and costly to hire and retain—are required to run and maintain legacy systems Technology lock in and years of sunk costs in legacy systems make migrations to more advanced platforms seem too cost prohibitive for many customers Commodity system vendors (e.g. catalogue brands): In the lower right quadrant there are the commodity players—also known as white-box vendors—who sell inexpensive pieces or parts of hardware with little added value add beyond the components being pre-wired. Built for “do it yourselfers,” these systems are designed with little regard for how they integrate or operate in increasingly heterogeneous environments. Buyers are on the hook to find systems management tools and load up applications. Worse, there aren’t usually any formal roadmaps or technology transition schedules, so if buyers want more systems later, the internal components may be very different, which will likely cause firmware or compatibility issues. Often, there’s no vendor support, so initial costs for the hardware are low but ongoing maintenance costs are very high. Additional insights: Commodity systems are sometimes considered for larger, cloud-based infrastructures or for high-performance computing applications where there are a high number of nodes Use of commodity systems means that IT organizations must staff resources to manage technology transitions, integration, interoperability, and support In many regions of the world, buying from local white-box vendors is the preferred path, especially when “lowest price” is the leading purchase criteria New proprietary solution providers (e.g. converged infrastructure solutions from HP, IBM, and Cisco): In the upper left quadrant are the solution providers who take a more modular and bundled approach to their hardware platforms, but a completely monolithic and closed approach to their software stack. While expensive to acquire, these proprietary solutions gain traction because a pre-bundled package seems at the onset to be an easy way to deploy large blocks of infrastructure. And because everything is self-contained, ongoing maintenance costs are generally lower. However, customers are buying a completely proprietary platform that may not be compatible with anything else in the IT ecosystem. This siloed approach creates more complexity because of increased heterogeneity and fragmentation in the overall IT ecosystem, as well as complicating backup/recovery, security, and compliance policies. Additional insights: These providers often boast about modularity and the use of standardized components, then use devious lock-in and block-out tactics, which can limit flexibility down the road Administrative tools that manage all elements of the bundled solution may be easy to use, but in the grand scheme, overall IT management becomes more complicated These short-term fixes can create long-term problems due to the vendor’s unwillingness to support 3rd-party technology, often forcing a rip and replace Dell Optimized Enterprise: The upper right quadrant is where CapEx and OpEx are optimized. This is where Dell fits in. Our modular, scalable systems create more uniformity in the IT environment leading to superior ease of use and operational efficiency, as well as greater agility when adapting to change. We help customers build out a high-performance, hyper-scale environment that is as reliable and resilient as more expensive legacy systems—but with far more flexibility. Our open approach enables Dell solutions to seamless integrate with existing infrastructure and enables the use of management tools already in place. As a result, customers can preserve their investments without a forced rip and replace. And of course, we pre-configure, pre-test, and pre-validate our solutions straight from the factory, so customers get speedier deployment. All this leads to better outcomes: rapid time to value, superior ease of use, and unrivaled flexibility to adapt. Additional insights: The Dell Optimized Enterprise is a unique and better approach that gives customers all the advantages of other approaches but with none of the drawbacks Dell minimizes CapEx through commoditization and standardization which drives volume and velocity—all necessary components in reducing costs Dell reduces OpEx through better management strategies, more open interoperability, and greater flexibility to grow, evolve, or scale—on the customer’s terms
- #5 _ _ _ Future-Ready IT Solutions: [Key points] IT is often asked to achieve competing goals—run more efficiently and run like a cloud provider. Accordingly Traditional and New IT solutions are based upon specific models which might deliver results for particular applications and goals, but are not flexible enough to deliver across a wide range of applications or goals, making these approaches not only incompatible with existing infrastructure and applications, but also incompatible with each other, setting up an either/or choice for those competing demands. Dell’s Future-Ready IT solutions allow you to experience the best of both Traditional and New IT and achieve both goals by matching technology—via open, efficient infrastructure—with businesses processes so you can evolve using new and existing infrastructure and scale on your terms. [Script] We talked about the ways to evolve. But why evolve? Usually it comes down to two competing needs. The first is the need to make IT more efficient—to reduce costs. The Traditional IT approach may seem to make sense in this context—converging infrastructure to scale up, coupling applications and infrastructure using proprietary software and hardware. This approach promises to save you money but in actuality, systems are expensive to acquire and deprive you of price leverage later as you become locked into a single vendor’s proprietary approach and roadmap. Not to mention, these systems are often incompatible with your existing infrastructure and applications, reducing future return on your previous investments. Then there is the need to make IT run more like a cloud service provider. This usually means adopting the completely DIY approach of some of the largest cloud providers. With this model, IT is focused on developing models from scratch, based on commodity hardware and open source software, and then replicating them to scale out. This approach is focused more on configuring applications and infrastructure that you assemble on your own. While this approach seems attractive for its low upfront costs and economical scalability, it can be a risky proposition for most enterprises which simply don’t have the significant degrees of expertise and experience needed to quickly cobble together these untested and very basic building blocks into reliable infrastructure that the entire organization can depend on. Furthermore, these types of solutions are also incompatible with existing infrastructure and applications. So you’re faced with competing needs unsatisfactorily solved by competing methods, which are incompatible with what you already have and incompatible with each other. Compromise seems inevitable. That’s where Dell’s Future-Ready IT Server solutions come in. With Dell’s Server solutions, you can evolve and scale on your own terms, allowing you to experience the best of both worlds, without compromise, using the same Future-Ready IT common infrastructure. First, Dell’s Server solutions are open and interoperable, so they can work with your existing infrastructure and applications, helping to preserve your IT investments, now and going forward. Dell’s Future-Ready IT solutions are built with easy-to-use, right-sized platforms that deliver CapEx and OpEx savings—making Traditional IT practices more efficient. In addition, our solutions are built with a modular, flexible approach that allows you to evolve processes and IT models more seamlessly—making New IT practices more practical.
- #6 Purpose of this slide: Call out current common challenges present in server environments (ON SLIDE) that can be addressed by Dell’s unique approach KEY CONCERNS – Infrastructure INFLEXIBILITY, antiquated MANAGEMENT Establish Dell’s credibility in the server market, due to our significant market position
- #7 urpose of this slide: Describe trends that MUST be considered by IT administrators, directors or CIOs (ON SLIDE) Further drive common ground engagement with the audience KEY POINTS WORKLOADS ARE EVOLVING - your IT infrastructure must be able to adapt with it. Flexibility is key. Increased user demands based on ‘smart phone’ culture increasing pressure top deliver FAST…“Hey IT, how come you say it’s going to take 12 weeks to deliver application X when I can download an app to my phone in 2 minutes? EXPECTATIONS ARE INCREASING, despite challenges with CAPEX/OPEX
- #8 Purpose of this slide: Establish Dell’s customer-centered approach that spans successes from home office to hyperscale Dell’s unique position allows us to drive learned efficiencies from our industry-leading hyperscale business (over 50% market share) into the general purpose computing of traditional datacenters and office IT environments. Conversely, the innovative embedded and automated manageability developed in the more traditional IT arenas is being adopted into the hyperscale, where peak productivity is now taking into account maximum node availability. These capabilities are developed through Dell’s simple and straightforward design philosophies – this leads to the next slide concept “CUSTOMER INSPIRED, DELL ENGINEERED SOLUTIONS” – Dell strives for GREATER CONSISTENCY – in design and more importantly, in manageability RELIABILITY – maximum possible UPTIME and productivity VERSATILITY – the ability for platforms to adjust on the fly to EVOLVING workload demands SCALABILITY – the ability to grow within the confines of a given platform or architecture to address INCREASED workload demands VIRTUALIZATION CAPABILITIES – with virtualization in almost every business or organization, designs must take into account how the various virtualization usage models affect systems, and provide capabilities (ex: increased and adaptable throughput) to address these demands WORKLOAD FOCUS – Dell understands all datacenters are defined by the workloads that your customer chooses to run their businesses and organizations. Because of this, Dell designs platforms and infrastructures specifically to take into account these demands (like for HPC or Oracle)
- #9 Dell’s next generation of servers brings new levels of operational efficiency and flexibility at any scale while extending industry leading reliability and uptime. Dell’s next generation servers bring new levels of systems management automation and simplification while giving a new boost to operational efficiency, flexibility and reliability. Dell’s next generation servers deliver breakthrough improvements in systems management while giving a boost to operational efficiency, platform agility and industry-leading reliability.
- #10 Purpose of this slide: Begin to describe HOW Dell’s approach delivers optimal REAL WORLD benefits Maximizing operational effectiveness – by delivering optimal performance per resource unit through streamlined management, power savings, and density advantages, your customer’s IT department can do more with less – less time, less money, less hassle. Optimizing flexibility at any scale – dell’s platforms and management architectures are always designed with the maximum of scalability and versatility. With increasing expectations and evolving workloads, you have to be able to adapt on the fly to deliver new applications WITHOUT requiring massive infrastructure changes. Ensure worry free computing – Evolution of applications, expectations, and BYOD delivery means that 8-5 is no longer good enough. Our global culture means there is no acceptable downtime. ‘24/7/365’ is no longer a buzzword or an empty promise, it’s simply a fact. Dell’s delivery model ensures GREATER IT EFFICIENCY, SUPERIOR IT AGILITY, & BETTER IT RELIABILITY
- #11 Purpose of this slide: Touch on the fact that Dell servers are just one part of the overarching Dell solutions story Broad, compelling portfolio that spans entire continuum from home office to hyperscale Are combined with Dell Storage, Networking, Software and Services for a world-class organization
- #20 Goals of this slide: Call out the efficiencies of a recent real-world MDC installation (eBay) and the business benefits of the close engineering partnership between the two companies. eBay is a shining example of the advantages realized by customers working in close cooperation with Dell DCS to meet their unique IT needs. eBay’s extensive data center facilities rely on ultra-dense DCS servers (Scorpion) and latest-generation ‘rack and roll’ 1MW modular data centers (Epic) to deliver highly-efficient IT-based commerce recognized as an efficiency leader by the Uptime Institute and Green Grid consortium. Dell and eBay are also working closely together at the research level with an investment in a Joint Innovation Center (Evergreen) in Austin. As mentioned previously, eBay’s Arizona data center site uses roof-mounted Dell ‘Four Peaks’ MDCs with a measured pPUE of 1.014 with 100% free-air cooling in a desert environment while its latest site in South Jordan, UT (Salt Lake City) is a mountainous cold-weather environment with advanced Bloom Energy fuel cells with low-cost local backup grid power.
- #21 Purpose of this slide: Exit slide: Sum up conversation It’s about the customer! Dell can deliver THE PRECISE CAPABILTIES necessary for CUSTOMER WORKLOADS without forcing customers to overprovision Dell systems are MORE EFFICIENT to acquire, deploy, maintain, and manage Dell can meet the needs of those workloads not only TODAY, but also the FUTURE as those needs evolve, without ‘rip & replace’