Марио Линднер, ведущий менеджер по развитию рынка в регионе Восточная Европа и Россия компании Intel Ключевой доклад компании Intel, Форум решений Dell — 2015, 21 октября 2015 года

1. Intel Inside –
Amazing experiences Outside
Mario Lindner, Intel

3. Introducing6th Generation
INTEL®Core™PROCESSOR

4. I n t e l ' s b e s t p r o c e s s o r e v e r
Consumer business

5. then
2010
now
2015
f a s t e r
p e r f o r m a n c e2.5x
g r a p h i c s
i m p r o v e m e n t30x
l o n g e r
b a t t e r y
l i f e
3x
1. Source: Intel Corporation. Basedon SySmark 2014 scores comparing Intel®Core™ i5-6200U and Intel®Core™ i5-520UM. See Appendix for configurations
2. Source: Intel Corporation. Basedon 3DMark Cloud Gate Gfx scores comparing Intel®Core™ i5-6200U and Intel®Core™ i5-520UM. See Appendix for configurations
3. Source: Intel Corporation. Basedon local HD videoplayback score comparing Intel®Core™ i5-6200U and Intel® Core™ i5-520UM. See Appendix for configurations
*Other brands and names may be claimed as the property ofothers
Software and workloads usedin performance tests may have beenoptimizedfor performance only on Intel microprocessors. Performance tests, such as SYSmark and MobileMark, are measured using specific computer systems,
components, software, operations andfunctions. Any change to any of those factors may cause the results to vary. You should consult other information and performance tests to assist youin fully evaluating your contemplated purchases,
including the performance of that product whencombinedwith other products. For more information goto http://www.intel.com/performance

6. 4kperformanceu n p r e c e d e n t e d

7. Enablingamazingexperiences
N O
w i r e s
N O
p a s s w o r d s
N A T U R A L
i n t e r a c t i o n

8. Nowires N O
w i r e s
w i r e l e s s
c h a r g i n g
w i r e l e s s
d a t a
w i r e l e s s
d o c k i n g
w i r e l e s s
d i s p l a y

9. Nopasswords
HELLO

10. 3
8
11
10
16
32
26
43
Basis: n = 411 (Intender), intenders only, Germany& France only, data in %,mult. resp. poss.;
Q4: Why doyou want tobuya new PC / Laptop / Notebook / Ultrabook / 2in1/ Tablet PC?
Old PC is not working anymore / well enough
Purchase Motivators
Want to have latest technology
Hard disk capacity is insufficient
For purchase intender Windows 10 is
a purchase driver
Want to have new Windows OS / latest OS
Want a more stylish device
Others
Insufficient speed / performance
Need an additional PC (not replacing an old one)
2
7
10
12
21
27
35
45
3
9
13
8
11
38
16
39
Germany France
*
Total
Source: Refresh – OMNIBUS 2015

11. If buyers are already interested you can
accelerate refresh by offering additional
services
… get a 1 hour session with an expert for security and privacy
settings
 … get get a system setup and personalisation
 … get a free cloud storage of 20 GB
Buy a new PC and…
… get an extended warranty package (36 months)
… get a 1 hour introduction and support for the PC setup
55%
29%
26%
26%
19%
Interest of “Interested but passive Shoppers”