German Startup Monitor 2014 powered by the German Startup Association

1. The German Startup Monitor (Deutscher Startup Monitor DSM) is a Project of the German Startup
Association (Bundesverband Deutsche Startup e.V. - BVDS), the Berlin School of Economics and Law
(Hochschule für Wirtschaft und Recht Berlin - HWR Berlin) and the Sponsor KPMG Germany.
German Startup Monitor 2014

2. Startups are defined by 3 criteria:
Age!
Startups are younger than 10 years.
Focus on Innovation!
Either with technology or business model.
Growth Orientation!
Aim for significant growth (turnover and/or number of employees).
#STARTUP-DEFINITION

3. #DSM 2014 | 2
#RESEARCH DESIGN
Online-Survey
 Between 27.03. and 05.05.2014
Via
 Venture Capitalists, Business
Angels, Accelerators, Incubators ...
903 complete and consistent
sets of data
Focus on 4 Startup Regions
3 Areas of Interest:
Founders
Jobs
Ecosystem

4. #DSM 2014 | 3
90 % of the Startup-Founders in the DSM
are male, and
81% have a University Diploma.
DSM Founders are
on average 32,2 years old
when they start.
#STARTUP-FORUNDERS IN THE DSM

5. #DSM 2014 | 4
77% of all Startups are started in Teams.
#STARTUP-FOUNDERS IN THE DSM
This is exactly the opposite to the overall average of all Germany
small business founders (23% of SME are started in team).

6. #JOB CREATOR „STARTUP“
A startup creates 16,8 jobs within 32 months.
On average a startup plans to add
10 more jobs in the nexts 12 months.

7. #DSM 2014 | 6
#JOB CREATION OF „STARTUPS“ BY REGIONS

8. #DSM 2014 | 7
Stock Ownership in German Startups
#STARTUP JOBS - QUALITATIVE ASPECTS

9. #DSM 2014 | 8
# CO-OWNERSHIP IN GERMAN STARTUPS
35,7% of the startups plan to establish
ESOPs.
Startup-Entrepreneurs are prepared to
give up to 13,4% into anESOP.
Currently employees hold, on average, 6%
of a startup.
38,5% of the DSM Startup-Entrepreneurs create
Employee Stock Ownership Programmes (ESOPs).

10. #GERMAN STARTUP ECOSYSTEM
Nearly every second German Startup Entrepreneur
marks the German Educational
System with an „F“ (Note 6 - failed).

11. #DSM 2014 | 10
Regional and National Governments are marked with the „Note 4“ (D - sufficent).
#GERMAN STARTUP ECOSYSTEM
Es kann in den Abbildungen vereinzelt zu Rundungsdifferenzen kommen.

12. #DSM 2014 | 11
It´s a dilemma ! German scociety considers failing as a
entrepreneur as a personal weakness and failure.
But:
more than 50% consider
the image of the entrepreneur as positive.
63,3% of the DSM Startup-Entrepreneurs
see only little tolerance for failure in the
German society.
#GERMAN STARTUP ECOSYSTEM

13. #DSM 2014 | 12
36,9 % of all Startups have a Kicker Table,
Table Tennis and/or a Wii for their employees.
#GERMAN STARTUP ECOSYSTEM

14. #DSM 2014 | 13
MORE INFORMATION?
DEUTSCHERSTARTUPMONITOR.DE

15. Ansprechpartner:
HWR Berlin
Prof. Dr. Sven Ripsas
Professor für Entrepreneurship
T +49 30 30877-1230
sripsas@hwr-berlin.de
Steffen Tröger
Projektleitung
T +49 30 30877-1230
steffen.troeger@hwr-berlin.de
BVDS
Florian Nöll
Vorsitzender des Vorstands
T +49 30 609895 910
florian.noll@deutschestartups.org
KPMG AG Wirtschaftsprüfungsgesellschaft
Tim Dümichen
Partner
T +49 30 2068-2939
tduemichen@kpmg.com
Marius Sternberg
Partner
T +49 30 2068-4707
msternberg@kpmg.com