The document discusses various ways to improve website performance. It notes that slower page load times can negatively impact traffic, sales, and search engine rankings. It provides tips for optimizing performance during development and production, such as reducing HTTP requests, using caching, optimizing databases queries, and monitoring servers. The document emphasizes that performance should be considered throughout the entire development process.

1. Performance 12/12/2010

2. What is performance?

7. When we think about performance? Wireframes Development Production

8. Always!!! Wireframes Development Production

18. Cache as much as possible Always enable drupal caching Tip: On high traffic sites try Memcache Tip: Try blockcache_alter Available on Pressflow