With more than one million developers worldwide, Salesforce Platform is the world's leading enterprise cloud platform for building mobile and social apps. Join Adam Seligman, VP of Developer Relations, and the rest of the developer community to hear how any developer can build killer next gen apps with the latest platform innovations.

1. Welcome to the Internet of Customers
BUILD NEXT GENERATION APPS
Adam Seligman
VP, Developer Marketing
@adamse aseligman@salesforce.com
Friday, December 6, 13

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements
we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings,
revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting,
breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited
operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer
deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential
factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter. This
document and others are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time
or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc.
assumes no obligation and does not intend to update these forward-looking statements.
Important Additional Information
The information in this presentation is neither an offer to purchase nor a solicitation of an offer to sell any securities – when the tender offer is launched
ExactTarget, Inc. stockholders should read the tender offer statement because it contains important information. Investors can get the tender offer statement
and other filed documents for free at www.sec.gov. The tender offer statement, including a letter of transmittal and other documents, will also be made
available for free by the information agent for the tender offer.
Friday, December 6, 13

3. Gotwe do!
Code?
bit.ly/code-here
Friday, December 6, 13

4. Gotwe do!
Code?
bit.ly/code-here
Friday, December 6, 13

5. #devzone
Friday, December 6, 13

6. #devzone
Friday, December 6, 13

7. 800,000
developers
Friday, December 6, 13

8. 1.4 million!
developers
Friday, December 6, 13

9. training hours delivered
Friday, December 6, 13

10. 65,000+
training hours delivered
Friday, December 6, 13

11. Learn the Amazing Salesforce1 Platform Now!
Free Online Tutorials
http://udacity.com/salesforce
Friday, December 6, 13

12. Learn the Amazing Salesforce1 Platform Now!
Free Online Tutorials
No prior development experience required
http://udacity.com/salesforce
Friday, December 6, 13

13. Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch
Friday, December 6, 13

14. Salesforce is a Platform Company. Period.
-Alex Williams, TechCrunch
6B
Lines of Apex
Code
Friday, December 6, 13
500M
API Calls
Per Day
4M+
Apps Built on
the Platform
72B
Records
Stored

15. video (momentum)
Friday, December 6, 13

16. Once in a Generation Platform Shift
uber
square
From
From
From
From
From
Transaction
Records
Data
1-to-Many
Consumer
To
To
To
To
To
Experience
Engagement
Conversations
1-to-1
Customer
Friday, December 6, 13

17. Adam Bosworth
EVP, Salesforce.com
@adambosworth
Friday, December 6, 13

18. A New Customer Platform for the Future
Friday, December 6, 13

19. A New Customer Platform for the Future
Your Customers
Sales Cloud
ExactTarget
Marketing Cloud
Service Cloud
AppExchange
Salesforce1 App
Salesforce1 Platform APIs
Force.com
Heroku1
ExactTarget Fuel
Salesforce1 Platform Services
Cloud
Friday, December 6, 13
.
Social
.
Mobile
.
Connected

20. Salesforce1: 10x More API Functionality and Services
APIs
Mobile
Services
Soap APIs
Rest APIs
Bulk APIs
Tooling
APIs
Metadata
APIs
Analytics
APIs
Social
APIs
ET API
Streaming
APIs
Mobile SDK
Developer
Mobile Packs
Offline Support
Geolocation
Custom
Actions
Identity
Private App
Exchange
Mobile
Notifications
Visualforce1
Multilanguage
Heroku
Add-Ons
Email
Services
ET 1:1
ET Fuel
Sharing
Model
Translation
Workbench
Search
Heroku1
Monitoring
Friday, December 6, 13
Workflows
Analytics
Multi-tenant
Infrastructure
Core
Services
Chatter
Apex
Cloud
Database
Data-level
Security
Scheema
Builder

21. Salesforce1: 10x More API Functionality and Services
APIs
Mobile
Services
Soap APIs
Rest APIs
Bulk APIs
Tooling
APIs
Metadata
APIs
Analytics
APIs
Social
APIs
ET API
Streaming
APIs
Mobile SDK
Developer
Mobile Packs
Offline Support
Geolocation
Custom
Actions
Identity
Private App
Exchange
Mobile
Notifications
Visualforce1
Multilanguage
Heroku
Add-Ons
Email
Services
ET 1:1
ET Fuel
Sharing
Model
Translation
Workbench
Search
Heroku1
Monitoring
Friday, December 6, 13
Workflows
Analytics
Multi-tenant
Infrastructure
Core
Services
Chatter
Apex
Cloud
Database
Data-level
Security
Scheema
Builder

22. WELCOME TO THE
INTERNET OF CUSTOMERS
Connect with your customers in a whole new way
Friday, December 6, 13

23. Jesper Joergensen
Sr. Director, Product Management
@jesperfj
Friday, December 6, 13

24. Next Gen Apps: From Transactions to Experiences
Friday, December 6, 13

25. Next Gen Apps: From Transactions to Experiences
Friday, December 6, 13

26. Heroku1: Build Connected Customer Apps
Instant On-Demand Scale
Deploy, run, and scale your app, or
devices, incredibly fast
Connect With Your Customers
Seamlessly share customer data between
Salesforce and your Heroku app
Deliver Killer Developer Experience
Use the latest tools, and supported open
source API client libraries
Friday, December 6, 13

27. Heroku1: Build Connected Customer Apps
Instant On-Demand Scale
Deploy, run, and scale your app, or
devices, incredibly fast
Connect With Your Customers
Seamlessly share customer data between
Salesforce and your Heroku app
Deliver Killer Developer Experience
Use the latest tools, and supported open
source API client libraries
Friday, December 6, 13

28. Force.com CLI: Ridiculously Productive!
Friday, December 6, 13

29. Force.com CLI: Ridiculously Productive!
$> force CLI
Friday, December 6, 13

30. demo 1
Friday, December 6, 13

31. github.com/heroku/force
Friday, December 6, 13

32. Community Grown. Salesforce Supported.
Open Source API Client Libraries for Ruby & Node.js
@vesirin
@kevino80
github.com/ejholmes/restforce
github.com/kevinohara80/nforce
Complex SOQL queries
Streaming APIs
Blob data types
Dependent picklists
Force.com Canvas
GZIP compression
Simple API
Intelligent sObjects
Helper OAuth methods
Streaming API
Multi-user design
Express middleware
Friday, December 6, 13

33. Sync Customer Data with Heroku Connect
Code against Postgres. Sync to
Salesforce.
Create Salesforce reports from
customer app data
Develop apps, not plumbing
Friday, December 6, 13

34. demo 2
Friday, December 6, 13

35. github.com/heroku-examples/df13-demo
Friday, December 6, 13

36. HTML5 & JavaScript Mobile Apps
Mobile Packs for
Visualforce & Heroku
JavaScript SDK
for mobile dev anywhere
Mobile Packs for
tools and languages
bit.ly/mobilePacks
Friday, December 6, 13

37. Enterprise Native Mobile Apps with Mobile SDK 2.1
Securely access Salesforce1 APIs with
Native Wrappers
Support for iOS7 & Android 4.4
SmartSync for online/offline
bit.ly/mobileSDK21
Friday, December 6, 13

38. Andrew Waite
VP, Product Management
@mtbclimber
Friday, December 6, 13

39. Difficult to Build Custom Mobile Apps
Percent of Respondents
60%
40%
20%
2013 Study of
1,300 Global Executives
“The State of the Customer-Led Economy”
Friday, December 6, 13

40. Difficult to Build Custom Mobile Apps
54%
Percent of Respondents
54% Mobile Apps
60%
Are Critical
Less than
App Gap
40%
26%
Mobile Apps
Deployed
20%
1/2
have deployed
apps
Complexity of Form Factors
Limited Number of Developers
Multiple Operating Systems
Multiple Platforms
0%
2013 Study of
1,300 Global Executives
“The State of the Customer-Led Economy”
Friday, December 6, 13

41. Salesforce1 For Next Generation Mobile Apps
Developers
Use Visualforce, HTML5, CSS, & JavaScript
to Customize UI
ISVs
Embed Apps to Extend Business Processes
Administrators
Distribute, & Manage Apps and Identity
Users
Stay Up to Date with Notifications & Feeds
Customers
Stay Up to Date with Notifications & Feeds
Friday, December 6, 13

42. Personalize Salesforce1 Via Left Menu
Personalize with
recent items
Add apps
Friday, December 6, 13
Specify order and
pin favorites
Control visibility with
profiles & permsets

43. Extend Salesforce1 with Quick Actions
Global and
contextual actions
Custom apps with
HTML5, JavaScript,
Visualforce, and
Force.com Canvas
Friday, December 6, 13
Universal
notifications
Declarative &
programatic actions

44. Develop Salesforce1 Mobile Apps Incredibly Fast!
Mobile Cards for rich inline
HTML5 & Visualforce
segments
Develop in JavaScript
with sforce.one object
Friday, December 6, 13
FlexiPages for instant
access to relevant
information
Mobile-ready compact
& custom layouts

45. demo 3
Friday, December 6, 13

46. github.com/developerforce/df13-devkeynote-s1
Friday, December 6, 13

47. The Internet of Customers. Built by Developers.
uber
From
From
From
From
From
Transaction
Records
Data
1-to-Many
Consumer
To
To
To
To
To
Experience
Engagement
Conversations
1-to-1
Customer
Friday, December 6, 13

48. The Internet of Customers. Built by Developers.
uber
Friday, December 6, 13
= Apps & APIs

49. developer.salesforce.com
Friday, December 6, 13

50. Friday, December 6, 13

51. Thank You
Friday, December 6, 13

52. Friday, December 6, 13