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The world of Nutopia




DREAM Escola Massana        www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
The “Centre del Vidre” Age




DREAM Escola Massana     www.nutopia.es
We are        3 people at Nutopia
                * David Hierro
                * Esther Hierro
                * Núria Torrente



DREAM Escola Massana               www.nutopia.es
The 3 of Nutopia



  David
  Hierro




DREAM Escola Massana              www.nutopia.es
The 3 of Nutopia



  Esther
  Hierro




DREAM Escola Massana              www.nutopia.es
The 3 of Nutopia



Núria
Torrente



DREAM Escola Massana              www.nutopia.es
The importance of a team

      * Football
      All artisans are Messi and make
      goals but we need to find a
      Xavi or Iniesta


DREAM Escola Massana            www.nutopia.es
The importance of a team

      * Cinema
      In a movie everything is
      important. To succeed you must
      take care of all details


DREAM Escola Massana           www.nutopia.es
The importance of a team


   * A good product is not enough…

   * Seek alliances with other
   professionals


DREAM Escola Massana         www.nutopia.es
The importance of a team
   * Opportunity for cultural
   enrichment

   * Enjoy it!!



DREAM Escola Massana            www.nutopia.es
Somiant en vidre




DREAM Escola Massana              www.nutopia.es
The importance of the
            EVERITHING

          * Product

          * Trademark


DREAM Escola Massana            www.nutopia.es
Product


     * Quality
     * Story
     * Presentation


               Emotional connection
DREAM Escola Massana                  www.nutopia.es
Product


   I like to do
   my job




                         Quality
DREAM Escola Massana               www.nutopia.es
Product

 I like my
 pieces to
 explain a
 story


                         Story
DREAM Escola Massana             www.nutopia.es
Memories
 If my memories had
          window,
 a little window, you
 could see wonderful
 landscapes.
 landscapes. All of
 them are there in a
 hidden corner of my
 mind,
 mind, taking part of
              history.
 me and my history.




                           Story
DREAM Escola Massana                www.nutopia.es
Mysea
 I breathe the salty air that
 the sea brings to me.
 Wherever I am, I can notice
 it, some part of me which is
 not my nose smells it. I close
 my eyes. I breathe. I smile. It
 makes me feel like home. It
 takes me back to my
 childhood. Sand, sky, water,
 salt. I love being a woman
 but i really enjoyed being a
 mermaid.



                                    Story
DREAM Escola Massana                        www.nutopia.es
Mysea




                        Story
DREAM Escola Massana            www.nutopia.es
Maktub

 It’
 It’s written. When
 you want something,
 all the Universe
 conspires to let your
 wish come true.




                           Story
DREAM Escola Massana               www.nutopia.es
Carpe Diem

 I sought in a
 thousand places, I
 asked to houndred of
 people, but the most
 valuable treasure that
 existed was here
 with me: the present




                          Story
DREAM Escola Massana                www.nutopia.es
Alice in Wonderland




                       Story
DREAM Escola Massana           www.nutopia.es
Alice in Wonderland




DREAM Escola Massana          www.nutopia.es
Product

  I like to
  take care of
  every single
  detail


                       Presentation
DREAM Escola Massana                  www.nutopia.es
The power of custom pieces




               Emotional connection
DREAM Escola Massana                  www.nutopia.es
The power of custom pieces




               Emotional connection
DREAM Escola Massana                  www.nutopia.es
The power of custom pieces




               Emotional connection
DREAM Escola Massana                  www.nutopia.es
The power of custom pieces
             Ultrasound 4D




               Emotional connection
DREAM Escola Massana                  www.nutopia.es
The power of custom pieces




               Emotional connection
DREAM Escola Massana                  www.nutopia.es
Brand

     * Brand image
     * Customer proximity
     * Responsibility



   There is a business philosophy behind
DREAM Escola Massana             www.nutopia.es
Brand


   I like my
   work
   looking
   pretty

                       Brand image
DREAM Escola Massana                 www.nutopia.es
Brand


  I like dealing
  with people



                Customer proximity
DREAM Escola Massana                 www.nutopia.es
Brand


  I don’t like
  to dissapoint
  my
  customers

                       Responsibility
DREAM Escola Massana                    www.nutopia.es
Como oro en paño
        El lastre del consumismo




DREAM Escola Massana         www.nutopia.es
Reinforcing the brand image

 * “El vaso
 medio lleno”
 Work exhibited
 in Reciclamadrid,
 november 2010

               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image




               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image




               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image

 * “Fetitxisme”
 work exposed in
 L’Eròtica del
 Vidre, ACAV
 Mataró 2008

               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image

 * “Enter code”
 work exposed in
 Joia i Vidre,
 Artesania
 Catalunya, 2007


               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image




               Shown in exhibitions
DREAM Escola Massana                  www.nutopia.es
Reinforcing the brand image

      * We can do it very well…
      But if nobody knows…
      Noone can enjoy what we do…

      * Showing our work

                 ICT to our service
DREAM Escola Massana                  www.nutopia.es
The website


  Our website was
  created in 2006
  www.nutopia.es


                 ICT to our service
DREAM Escola Massana                  www.nutopia.es
Youtube

   We have
   60 videos
   and
   42.800
   visitors

                 ICT to our service
DREAM Escola Massana                  www.nutopia.es
L’Eròtica del vidre




DREAM Escola Massana              www.nutopia.es
Blog




        www.nutopialand.blogspot.com

                 ICT to our service
DREAM Escola Massana                  www.nutopia.es
Facebook

 *   Companionship
 *   Inspiration
 *   Information
 *   Customers


                 ICT to our service
DREAM Escola Massana                  www.nutopia.es
DREAM Escola Massana   www.nutopia.es
To finish…


    “Those who say it’s impossible should
    not bother those who are trying”



                   Thomas Alva Edison

DREAM Escola Massana                    www.nutopia.es
Thank you!!




               www.nutopia.es
              nutopia@nutopia.es
DREAM Escola Massana               www.nutopia.es

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DREAM: Nutopia a l'Escola Massana

  • 1. The world of Nutopia DREAM Escola Massana www.nutopia.es
  • 2. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 3. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 4. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 5. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 6. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 7. The “Centre del Vidre” Age DREAM Escola Massana www.nutopia.es
  • 8. We are 3 people at Nutopia * David Hierro * Esther Hierro * Núria Torrente DREAM Escola Massana www.nutopia.es
  • 9. The 3 of Nutopia David Hierro DREAM Escola Massana www.nutopia.es
  • 10. The 3 of Nutopia Esther Hierro DREAM Escola Massana www.nutopia.es
  • 11. The 3 of Nutopia Núria Torrente DREAM Escola Massana www.nutopia.es
  • 12. The importance of a team * Football All artisans are Messi and make goals but we need to find a Xavi or Iniesta DREAM Escola Massana www.nutopia.es
  • 13. The importance of a team * Cinema In a movie everything is important. To succeed you must take care of all details DREAM Escola Massana www.nutopia.es
  • 14. The importance of a team * A good product is not enough… * Seek alliances with other professionals DREAM Escola Massana www.nutopia.es
  • 15. The importance of a team * Opportunity for cultural enrichment * Enjoy it!! DREAM Escola Massana www.nutopia.es
  • 16. Somiant en vidre DREAM Escola Massana www.nutopia.es
  • 17. The importance of the EVERITHING * Product * Trademark DREAM Escola Massana www.nutopia.es
  • 18. Product * Quality * Story * Presentation Emotional connection DREAM Escola Massana www.nutopia.es
  • 19. Product I like to do my job Quality DREAM Escola Massana www.nutopia.es
  • 20. Product I like my pieces to explain a story Story DREAM Escola Massana www.nutopia.es
  • 21. Memories If my memories had window, a little window, you could see wonderful landscapes. landscapes. All of them are there in a hidden corner of my mind, mind, taking part of history. me and my history. Story DREAM Escola Massana www.nutopia.es
  • 22. Mysea I breathe the salty air that the sea brings to me. Wherever I am, I can notice it, some part of me which is not my nose smells it. I close my eyes. I breathe. I smile. It makes me feel like home. It takes me back to my childhood. Sand, sky, water, salt. I love being a woman but i really enjoyed being a mermaid. Story DREAM Escola Massana www.nutopia.es
  • 23. Mysea Story DREAM Escola Massana www.nutopia.es
  • 24. Maktub It’ It’s written. When you want something, all the Universe conspires to let your wish come true. Story DREAM Escola Massana www.nutopia.es
  • 25. Carpe Diem I sought in a thousand places, I asked to houndred of people, but the most valuable treasure that existed was here with me: the present Story DREAM Escola Massana www.nutopia.es
  • 26. Alice in Wonderland Story DREAM Escola Massana www.nutopia.es
  • 27. Alice in Wonderland DREAM Escola Massana www.nutopia.es
  • 28. Product I like to take care of every single detail Presentation DREAM Escola Massana www.nutopia.es
  • 29. The power of custom pieces Emotional connection DREAM Escola Massana www.nutopia.es
  • 30. The power of custom pieces Emotional connection DREAM Escola Massana www.nutopia.es
  • 31. The power of custom pieces Emotional connection DREAM Escola Massana www.nutopia.es
  • 32. The power of custom pieces Ultrasound 4D Emotional connection DREAM Escola Massana www.nutopia.es
  • 33. The power of custom pieces Emotional connection DREAM Escola Massana www.nutopia.es
  • 34. Brand * Brand image * Customer proximity * Responsibility There is a business philosophy behind DREAM Escola Massana www.nutopia.es
  • 35. Brand I like my work looking pretty Brand image DREAM Escola Massana www.nutopia.es
  • 36. Brand I like dealing with people Customer proximity DREAM Escola Massana www.nutopia.es
  • 37. Brand I don’t like to dissapoint my customers Responsibility DREAM Escola Massana www.nutopia.es
  • 38. Como oro en paño El lastre del consumismo DREAM Escola Massana www.nutopia.es
  • 39. Reinforcing the brand image * “El vaso medio lleno” Work exhibited in Reciclamadrid, november 2010 Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 40. Reinforcing the brand image Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 41. Reinforcing the brand image Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 42. Reinforcing the brand image * “Fetitxisme” work exposed in L’Eròtica del Vidre, ACAV Mataró 2008 Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 43. Reinforcing the brand image * “Enter code” work exposed in Joia i Vidre, Artesania Catalunya, 2007 Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 44. Reinforcing the brand image Shown in exhibitions DREAM Escola Massana www.nutopia.es
  • 45. Reinforcing the brand image * We can do it very well… But if nobody knows… Noone can enjoy what we do… * Showing our work ICT to our service DREAM Escola Massana www.nutopia.es
  • 46. The website Our website was created in 2006 www.nutopia.es ICT to our service DREAM Escola Massana www.nutopia.es
  • 47. Youtube We have 60 videos and 42.800 visitors ICT to our service DREAM Escola Massana www.nutopia.es
  • 48. L’Eròtica del vidre DREAM Escola Massana www.nutopia.es
  • 49. Blog www.nutopialand.blogspot.com ICT to our service DREAM Escola Massana www.nutopia.es
  • 50. Facebook * Companionship * Inspiration * Information * Customers ICT to our service DREAM Escola Massana www.nutopia.es
  • 51. DREAM Escola Massana www.nutopia.es
  • 52. To finish… “Those who say it’s impossible should not bother those who are trying” Thomas Alva Edison DREAM Escola Massana www.nutopia.es
  • 53. Thank you!! www.nutopia.es nutopia@nutopia.es DREAM Escola Massana www.nutopia.es