Dr Vivienne Ivory Principal Urban Scientist, Opus International Consultants - speaking at Seismics and the City 2014
Building Evidence: 50 Shades of black and white: are statistics, surveys and research the new sexy in uncertain times?
Getting residents and businesses back into Christchurch's central city
1.
2.
3. What would it take to get you into the central city?
Creating agile evidence for rebuild decision-makers
Seismic & the City 2014
Dr Vivienne Ivory
Opus Research
4. • How to sustain Christchurch over the recovery phase?
• How can research inform the recovery phase?
Virtual experiment.
Natural experiment
It’s going to take a while, so…
5. ‘Virtual’ experiment – faced with a scenario of
moving to the central city, what is most important
to your quality of life?
• Neighbourhood priorities?
• Dwelling priorities?
• Would they stay?
Trying something different (part 1)
7. • Dwelling priorities?: what is most important to your
quality of life?
Trying something different (part 1)
Change in dwelling options over rebuild
Valueselected(1-5)
Increasingly
rebuilt central
city
9. • Content based on current evidence:
– quality of life,
– healthy neighbourhoods,
– mobility patterns
• Needs haven’t changed
• Willing to try alternatives?
What factors could affect uptake?
Surprised? Not really
12. Participants responded with an urban lifestyle
• Local travel
• Reduced car trips
• Everyday needs met locally (food, recreation, socialising)
Lifestyle advantage
13. Balancing dwelling and neighbourhood features
Changes in satisfaction with living environment over rebuild stages
Satisfaction (10=very satisfied)
Increasingly
rebuilt central
city
20. Changing what business takes place here
0
20
40
60
80
100
120
140
160
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Numberofbusinessunits
Russley: trends for business units 2000-2013
Manufacturing
Construction
Wholesale Trade
Financial and
Insurance Services
Rental, Hiring and
Real Estate Services
Professional, Scienti
fic and Technical
Services
21. Changing what business takes place here
0
10
20
30
40
50
60
70
80
90
100
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Numberofbusinessunits
Phillipstown: trends for business units 2000-2013
Manufacturing
Construction
Wholesale Trade
Financial and
Insurance Services
Rental, Hiring and
Real Estate Services
Professional, Scienti
fic and Technical
Services
22. • Business continuity > adaption
• But now? ‘normal location factors???
– Broadband and other business infrastructure
– Personal amenity value – family & friends, attractive environments, social
scene
– Accessibility for employees, trade
– Agglomeration (dependent on sector, size of city, etc)
A surprising response?
23. • How much adaptability can business & the city take?
• Implications for business in novel settings?
• And for their ‘hosting’ neighbourhoods?
Will location matter over the recovery?
24. Trends over time
Flows within the city and beyond
Dynamics of economic recovery:
25. • What needs to be put
in place now for the
future vision
• Maintaining business
& households in
atypical environments
• To be continued…
How can Christchurch meet those needs as the city keeps
changing?
Neighbourhood
infrastructure
Residential
sector
‘Local’
commercial
sector
Editor's Notes
Having a robust, relevant evidence-base is crucial for decision-makers in uncertain times. Creating that evidence base quickly is challenging. A study by Opus Research on central city living shows how current evidence can be used to test future possibilities, identifying downstream barriers and opportunities to successful recovery.
Challenge for me as a researcher is to learn by observation and testing, but more critically, to bring evidence together in a way that helps the recovery process along the way
Families are an important part of the market – therefore if build environments with them in mind then increase overall population
Despite compromising on dwelling features in the later stages of the rebuild, average level of satisfaction increased in response to the improved neighbourhood environment
Unique circumstances dissipating / disrupting CBD and disrupting agglomerationsAmazing response to adapt to novel circumstances – doing what was needed to keep goingWhat happens next? Current evidence base around disruption and relocation tells us that business and people may become entrenched in novel locations as the city consolidates over the recoveryIf so, will there be tension between the suburbs and center as new property comes on stream?
Describe datasetDots equal percentage change in total number of business units in each neighbourhood from year to year. Red = increase, blue = decrease, larger dot = the larger the increaseBefore EQ’s an average change of 10% up or down – areas fluctuate Feb 2011 numbers to early too see changePost quake – 2012 big shift out of central city, to areas that had been increasing but also to other areas2013, starting to see some return back but also minimal decrease in western areas – but very early days in rebuild
Describe datasetDots equal percentage change in total number of business units in each neighbourhood from year to year. Red = increase, blue = decrease, larger dot = the larger the increaseBefore EQ’s an average change of 10% up or down – areas fluctuate Feb 2011 numbers to early too see changePost quake – 2012 big shift out of central city, to areas that had been increasing but also to other areas2013, starting to see some return back but also minimal decrease in western areas – but very early days in rebuild
Describe datasetDots equal percentage change in total number of business units in each neighbourhood from year to year. Red = increase, blue = decrease, larger dot = the larger the increaseBefore EQ’s an average change of 10% up or down – areas fluctuate Feb 2011 numbers to early too see changePost quake – 2012 big shift out of central city, to areas that had been increasing but also to other areas2013, starting to see some return back but also minimal decrease in western areas – but very early days in rebuild
Describe datasetDots equal percentage change in total number of business units in each neighbourhood from year to year. Red = increase, blue = decrease, larger dot = the larger the increaseBefore EQ’s an average change of 10% up or down – areas fluctuate Feb 2011 numbers to early too see changePost quake – 2012 big shift out of central city, to areas that had been increasing but also to other areas2013, starting to see some return back but also minimal decrease in western areas – but very early days in rebuild
Describe datasetDots equal percentage change in total number of business units in each neighbourhood from year to year. Red = increase, blue = decrease, larger dot = the larger the increaseBefore EQ’s an average change of 10% up or down – areas fluctuate Feb 2011 numbers to early too see changePost quake – 2012 big shift out of central city, to areas that had been increasing but also to other areas2013, starting to see some return back but also minimal decrease in western areas – but very early days in rebuild
Why important?Business viabilityMoving to a novel & less than ideal environmentWhere places have changed around a business – can they adapt to a new client base or lack of clientsCommunity viability What is the interaction between new and old businesses and residential sector?Can’t look at churn within areas – need other data
Will suburbs want their guests to leave or will they want to build an extension? If so, what will they think if “CBD” business wants to go to own home?
Two distinguishing features of our study: 1) longitudinal (understand what happens over time); 2) multilevel (understand how components, locations, and levels interact to contribute to economic activity