This document outlines a proposed on-demand photography service called Demand Photography. It discusses the problem of people wanting photos at events but not wanting the hassle of booking photographers. The service would allow users to easily book and access photographers for events through a mobile app. The document provides analysis of competing services, user personas, and proposed app features and wireframes. It describes usability tests that identified issues with choosing photographers and highlighting event details. The next steps outlined are to improve the user flow and find experienced partners, users, and investors to help launch the service.

1. DP
Andrew Aquino | andrew@totemv.com
”Let us capture your moment while you focus on the moment.”
- Demand Photography
© Andrew Aquino – UX Immersive 2016

2. DP Demand Photography Andrew Aquino andrew@totemv.com
THE PROBLEM
“I need to capture more of this event but I don’t the time or the effort! I have other things I need to focus on.”
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Photographers should be easily accessible and on-demand.
I BELIEVE…The problem I suspect is that people want to take pictures of their experiences
at events but don’t want to go through the trouble of finding and booking
professional photographers then having to manage them from end to end.
Based on my surveys, people are willing to pay for quality
photography service.
QUALITY PHOTOS…
Photographers are willing to put in time and effort if they are
able to make extra money on the side.
EXTRA INCOME FOR PHOTOGRAPHERS….
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02
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3. DP Demand Photography Andrew Aquino andrew@totemv.com
MARKET ANALYSIS
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PHOTOSESHSCOOPSHOT
Subscription based financial model
Bookings ranged from professional to even crowd sourced
Photographers need to use their web application
No Live Customer Service Support or Client Profiles
Requires your credit card during sign up
Hands out freebies on user sign up
Has both an Enterprise app and a Client app in the App Store
“Per Hour” financial model @ $30/hr
The application UI was confusing to use
Can only hire professional photographers

4. USER
INTERVIEWS
Key Findings:
1. Our service has to provide fast
bookings to be feasible as a source
of income.
2. Profiles should show capability and
reliability.
3. People were very excited about our
platform. It lowers the cost of
photography, and as a business
model it saves people time.
4. Have the photos directly accessible
in the app as the photos being
taken. (our moat)

5. DP Demand Photography Andrew Aquino andrew@totemv.com
USER PERSONA 1
33, Male, Lives in the suburbs of Pasadena two blocks away from the Rose Bowl.
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Franklin Kopper
Construction Worker
“Life is really simple, but we insist on
making it complicated.”
BACKGROUND
Franklin is the type of person who takes cares of things on his
own terms. Whenever there is a leak in the house, or in any of
their neighbor’s houses actually, Franklin is the first one to step
in and help. He lives with his girlfriend who is the same age as
him. He expects a lot from himself, he is almost like a
perfectionist, so whenever he takes his girlfriend out, he always
tries to make sure his girlfriend is having a good time. He makes
modest amounts of money so he relies on services such as Uber
to cover things he doesn’t want to worry about.
Scenario: He has booked a reservation at the local steak house
on a Saturday night, he has told his girlfriend Stacy that it’s going
to be a romantic night so they should both dress for the
occasion. He wants to take photos of their night because he is
secretly going to marry her but knows how long it takes to find
and manage a professional photographer. He is looking for
options.
Caring
Hard Working
Perfectionist
Smart Consumer

6. DP Demand Photography Andrew Aquino andrew@totemv.com
USER PERSONA 2
19, Female, Lives with her parents in Highland Park
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Stacy Kim
Freelance Photographer
“I love photographing. It’s that simple.”
BACKGROUND
Stacy is a recent high school graduate, she is both hardworking
and hip. She has always maintained great grades while at the
same time keeping up with her passion for photography. She
actually has a good amount of work in her portfolio, some from
helping out her family and friends, while others were from
references gained with the help of her teachers. She’s now a
freshman in her local community college.
Scenario: Stacy has finally gotten out of school for the day, as
she is headed home in the bus, she contemplates the amount of
homework she has to finish before she can get her weekend
started. It’s been like this for about 3 to 5 months now ever since
she started college. She is still thinking about how she is trying to
find time to pursue her passion in photography. She knows she’s
a full-time student who works at the Student Center at her
school. How can she find time to pursue her passion while
making money on the side?
Calm and Collected
Hard Working
Entrepreneurial
Street Smart

7. Real-Time Photo Uploads
Ability to choose different types of photographers
Event Profiles
Photographer Profiles
Client Profiles
Sign Up/Sign In System
In-App Photo Viewer
On-Demand Geo-Photography Recruiting
Accessible Photo Cloud Storage
Photographer Reviews
Photographer Ratings
Client Reviews
Client Ratings
Event Reviews
Event Ratings
Event History
Event Community
Photographer Community
FEATURE PRIORITIZATION
Based on our market competition, user interviews, and research on user personas -

8. FEATURE PRIORITIZATION
Technique Used - Card Sorting

9. DP Demand Photography Andrew Aquino andrew@totemv.com
FEATURE PRIORITIZATION
My Results
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Six Categories For Mental Mapping -
Client, Photographer, Publish Event, Active Event, Past
Event, and Photos.
INFORMATION ARCHITECTURE
Facing Who? “Publish Event” is client facing but
both the “Active Event” and “Past Event” should
be both the client and photographer facing.
Photos stood out. They are something that can
be accessed anywhere within the app since they
are the main content for all categories.
Priority Profiling. Photographer and Client
profiles seemed similar to me, however, clients
don’t take photos, nor do they have any
portfolios to show.
Key Findings:

10. DP Demand Photography Andrew Aquino andrew@totemv.com
MOBILE APP WIREFRAMING
https://invis.io/KU96AAYTQ#/201869537_Login_Screen
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11. DP Demand Photography Andrew Aquino andrew@totemv.com
USABILITY TESTS
Number of testers - 3
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Login and Sign Up was intuitive. Jumping
right into seeing each photographer talent
highlighted the application’s main strength.
ONBOARDING
Information on the photographer was clearly
presented. Event profiles seemed easy to
understand.
USER INTERFACE
Being able to view, share, or download the
photos while the event is active was a major
plus.
CONTENT ACCESSIBILITY
The ever-present “Create an Event” icon at
the top right didn’t tie in to which
photographer was being chosen.
CHOOSING A PHOTOGRAPHER
The swipe down feature in the Event profile
to showcase the map was not intuitive
enough for the user to know that it’s
accessible.
WHERE WAS THE EVENT AGAIN?
Once again, the Event profile didn’t highlight
who was actually shooting the event.
WHO’S SHOOTING MY EVENT?

12. DP Demand Photography Andrew Aquino andrew@totemv.com
NEXT STEPS!
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Create a clear user flow from
choosing a photographer to creating
an event.
MAIN ISSUE
Look for people who have
experience in the photographer’s
market.
CREATE A TEAM
Re-iterate our product and increase
adoption and retention rates.
OUR CHAMPION USER
Look for investors who are
passionate in the same industry as
we are.
THE RIGHT FIT
Find Potential Co-Founders Penetrate The Market Find InvestorsAddress Usability Issues

13. THANK YOU FOR LISTENING