The document discusses research conducted on the Tododia brand and line of products from Natura. It finds that Tododia is perceived as a quality, natural brand focused on daily care. However, respondents felt the 'gourmet' identity of ingredients like fruits was not fully realized. The research also showed some products like the face moisturizer lacked a clear value proposition. It was suggested Tododia could benefit from more explicitly portraying the sensory experiences and comfort its products provide through a stronger symbolic framing of ingredients in marketing materials.
To upload an image to the media center, go to the "Load file" option under tools and select it. You can then either publish an image that's already in the media center by searching for it, or upload a new image by clicking "Source file name" and selecting the image from your computer. You can name the image and add a summary before clicking "Load file" to upload it.
Once an image is loaded, you can publish it to an entry by opening the entry, clicking "Edit," and inserting the image where you want it. Start typing the image name to search for it. You can then set the image properties like borders and alignment before saving the changes.
Uma breve análise da comunicação das principais marcas de desodorante masculino do mercado brasileiro, seguido de algumas recomendações para um novo player hipotético.
Dove sells toilet soaps, hair care products, and deodorants targeting premium consumers. Sales of Dove shampoo increased 17% from January to August while soap sales remained steady and cream sales declined slightly by 8%. Dove products are sold through modern trade stores, general trade groceries and stores, and chemists and cosmetics shops. The customer base coverage is currently 72% with a future potential market of 28%.
The cosmetics industry in India is growing rapidly at 20% annually and is expected to reach Rs. 20,000 crore by 2014. There is a high degree of competition in the industry, especially in the men's segment where Emami holds 50% market share for its Fair & Handsome product. Technological innovation is important in the industry given the need for new ingredients and product formulations. The industry is affected by changes in the national economy, local economies, competition from overseas, legislation regulating ingredients and labeling, and demographic changes in the population.
O documento discute oportunidades de renda extra e empreendedorismo. Apresenta a empresa Akmos, que oferece produtos de bem-estar e oportunidades de negócio através de marketing multinível. Detalha os benefícios de ser um empresário Akmos e como iniciar no negócio.
Rexona is a deodorant brand that provides 24-hour protection against odor and wetness. It is tailored for both men and women and does not cause underarm darkening or white marks on clothing. Rexona aims to keep users feeling fresh, confident, and rejuvenated throughout the day. It has a large market share worldwide and is affordable for people of all income levels.
The Body Shop was founded in 1976 in Brighton, England by Dame Anita Roddick. It was one of the first cosmetics brands to prohibit animal testing and introduce fair trade to the beauty industry. The Body Shop pioneered activism and sustainability in business. Its target audience is responsible beauty lovers who seek good quality products without compromising ethics. The brand differentiates itself through over 40 years of consistent activism and empowering customers to do good through its causes.
The document provides a marketing analysis of The Body Shop, a cosmetics company known for cruelty-free products made from natural ingredients. It discusses The Body Shop's target demographics of women aged 18-55, geographic targets of urban areas, and competitors like Bath & Body Works. The analysis also examines The Body Shop's marketing mix, including similar product packaging, middle-end pricing, and promotion through word-of-mouth. In conclusion, the author reflects on learning about The Body Shop's business through this assignment.
To upload an image to the media center, go to the "Load file" option under tools and select it. You can then either publish an image that's already in the media center by searching for it, or upload a new image by clicking "Source file name" and selecting the image from your computer. You can name the image and add a summary before clicking "Load file" to upload it.
Once an image is loaded, you can publish it to an entry by opening the entry, clicking "Edit," and inserting the image where you want it. Start typing the image name to search for it. You can then set the image properties like borders and alignment before saving the changes.
Uma breve análise da comunicação das principais marcas de desodorante masculino do mercado brasileiro, seguido de algumas recomendações para um novo player hipotético.
Dove sells toilet soaps, hair care products, and deodorants targeting premium consumers. Sales of Dove shampoo increased 17% from January to August while soap sales remained steady and cream sales declined slightly by 8%. Dove products are sold through modern trade stores, general trade groceries and stores, and chemists and cosmetics shops. The customer base coverage is currently 72% with a future potential market of 28%.
The cosmetics industry in India is growing rapidly at 20% annually and is expected to reach Rs. 20,000 crore by 2014. There is a high degree of competition in the industry, especially in the men's segment where Emami holds 50% market share for its Fair & Handsome product. Technological innovation is important in the industry given the need for new ingredients and product formulations. The industry is affected by changes in the national economy, local economies, competition from overseas, legislation regulating ingredients and labeling, and demographic changes in the population.
O documento discute oportunidades de renda extra e empreendedorismo. Apresenta a empresa Akmos, que oferece produtos de bem-estar e oportunidades de negócio através de marketing multinível. Detalha os benefícios de ser um empresário Akmos e como iniciar no negócio.
Rexona is a deodorant brand that provides 24-hour protection against odor and wetness. It is tailored for both men and women and does not cause underarm darkening or white marks on clothing. Rexona aims to keep users feeling fresh, confident, and rejuvenated throughout the day. It has a large market share worldwide and is affordable for people of all income levels.
The Body Shop was founded in 1976 in Brighton, England by Dame Anita Roddick. It was one of the first cosmetics brands to prohibit animal testing and introduce fair trade to the beauty industry. The Body Shop pioneered activism and sustainability in business. Its target audience is responsible beauty lovers who seek good quality products without compromising ethics. The brand differentiates itself through over 40 years of consistent activism and empowering customers to do good through its causes.
The document provides a marketing analysis of The Body Shop, a cosmetics company known for cruelty-free products made from natural ingredients. It discusses The Body Shop's target demographics of women aged 18-55, geographic targets of urban areas, and competitors like Bath & Body Works. The analysis also examines The Body Shop's marketing mix, including similar product packaging, middle-end pricing, and promotion through word-of-mouth. In conclusion, the author reflects on learning about The Body Shop's business through this assignment.
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
The document summarizes the marketing strategy and history of Cadbury Dairy Milk chocolate in India. It discusses how Cadbury shifted its positioning from targeting children to targeting adults by positioning the chocolate as providing "The Real Taste of Life." This helped expand the brand's consumer base and significantly increased sales volumes. Cadbury has continued adapting its strategy, brand range, and communications to maintain growth and market leadership in India.
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Dove is a personal care brand owned by Unilever that was launched in India in 1995. It markets products like soap, shampoo, deodorant, and moisturizer. Dove differentiated itself through campaigns focusing on real beauty and promoting self-esteem for all women. It gained popularity in India through competitive pricing and effective advertising campaigns comparing Dove favorably to other brands.
Private labels, also known as store brands, are products designed, developed, and sold exclusively by retailers. They first emerged in the 1960s as a way for retailers to offer cheaper alternatives to national brands. Private labels now exist to satisfy consumer demand for lower prices as well as to increase retailer profits. While early private labels focused on low price and quality, they have since evolved to match national brands in quality and some even outperform national brands in attributes like value and reliability. Looking ahead, private labels are projected to capture 50% of the global market by 2025 as they continue aligning with national brands. National brands will also continue to thrive by focusing on rare, exclusive, or high-quality products.
The document discusses the marketing strategy and brand positioning of Cadbury Dairy Milk (CDM) chocolate in India over several decades. Initially, CDM was marketed as an expression of parental love to introduce Indians to chocolate. It later positioned itself as "the chocolate for the kid in all of us" to appeal to adults. More recently, CDM launched new products and packaging to cater to different consumer needs and occasions. Through consistent branding and innovation, CDM has become the top chocolate brand in India.
This document discusses brand migration and collaborations. It begins by describing how a discussion about a beer-infused beauty product line led the author to notice many brands extending into new areas. It then examines what makes for a successful brand migration, such as maintaining a meaningful fit with the brand's core identity and offering real benefits to customers. The document provides examples of both successful and unsuccessful brand migrations. It also discusses different types of brand migrations and considers when collaborations between brands can be beneficial.
This document outlines a marketing plan for a new herbal tea product called Frast. It begins with an analysis of the Vietnamese ready-to-drink tea market, noting it is dominated by green tea but that herbal tea represents an opportunity. The plan then defines the target consumer as urban women aged 22-29 seeking a quick, rewarding beverage. Marketing objectives are to establish Frast as the leading herbal tea brand. Key elements of the plan include developing Frast as a "fresh and fast" brand targeting women's need for refreshment, and a four phase deployment approach starting with generating buzz and trials before a broader awareness campaign and sampling.
The document discusses brand positioning strategies for insurance and food delivery categories. It analyzes key category drivers and how brands tap into them with their products and supplemental features. The brands' positioning, promises, ideas and communication strategies are defined. It is noted that differentiation and coherence between positioning and communication is important for brands.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
This document discusses brand positioning and how to establish a competitive advantage in the market. It outlines the 5 stages of market positioning: 1) Identify key offer characteristics 2) Draw a perceptual map 3) Decide on a competitive strategy 4) Design offer attributes and imagery 5) Sustain a competitive advantage. It also discusses identifying target markets and differentiating a brand through unique selling propositions (USPs) that solve customer pain points. Creating an effective USP is key to successful brand positioning.
Dettol is a brand of antiseptic liquids and cleaning products owned by Reckitt Benckiser. It was launched in 1933 in the UK and expanded to India in 1991. Dettol has since launched over 30 products including soaps, body washes, and floor cleaners. Some extensions like Dettol soap and floor cleaner failed initially as they did not align with Dettol's core positioning as a germ-fighting brand. The company learned from these failures and successfully relaunched Dettol soap in the 1990s emphasizing its antiseptic qualities. Dettol has also found success with its liquid hand wash, expanding its brand beyond medicine cabinets into daily household cleaning.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMTRifatul Sazal
Unilever was created in 1930 through the merger of British company Lever Brothers and Dutch company Margarine Unie. Unilever operates in 190 countries and has over 400 brands serving more than 2 billion consumers worldwide. The document discusses Unilever's operations in home, personal care, and food products. It also discusses the potential for PureIt, a Bangladeshi bottled water brand, to introduce a sparkling water product to capture more market share by meeting an unfulfilled demand and leveraging PureIt's brand image and reputation for purity. Consumer research suggests freshness, clarity, and taste are most important attributes and the PureIt brand has strong appeal, though converting existing brand loyalists may be challenging.
Yıldırım A.Ş. is a Turkish company established in 1989 that produces personal care products. In 2011, they launched a new deodorant brand called 1618. 1618 comes in roll-on, stick, and spray forms and targets women consumers. It contains natural ingredients like ambergris and has no alcohol or pigments. Yıldırım aims to expand 1618's market share in Turkey and become a leading deodorant brand through television advertising and product placement.
Lakme & reliance fresh ( product and brand management) Salu P Kumar
Lakme is an Indian cosmetics brand founded in 1973 as a subsidiary of Tata Group and Hindustan Unilever. It provides a wide range of cosmetic products through various distribution channels like department stores and targets young, brand-conscious women aged 18-45. Reliance Fresh is a supermarket chain owned by Reliance Retail that operates stores close to residential areas targeting semi-urban populations. It offers both national brands and its own private labels at discounted prices on weekends through a membership program.
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
The document discusses product lines and how marketing related products together can yield higher sales than marketing them individually. It advocates analyzing customer needs through segmentation to determine which additional products could address those needs. Successful product lines offer distinct brands that meet specific consumer requirements rather than just extensions of existing brands.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Has #BabaRamdev led #Patanjali just turned BOP into the new FOP?. Are only the traditional natural Indian FMCG & FMHG brands under threat or does a Unilever, a Nestle and a P&G will also feel the heat.
A strategic provoctaion from @wolfzhowl #wolfSIGHTS
The document summarizes the marketing strategy and history of Cadbury Dairy Milk chocolate in India. It discusses how Cadbury shifted its positioning from targeting children to targeting adults by positioning the chocolate as providing "The Real Taste of Life." This helped expand the brand's consumer base and significantly increased sales volumes. Cadbury has continued adapting its strategy, brand range, and communications to maintain growth and market leadership in India.
The document discusses various tools and frameworks for successful innovation, including the seven chakras of innovation, insights about consumers, coming up with new product ideas, defining a brand's essence, and analyzing a brand using the Brand Diamond framework. It also covers the 5 "U"s model for growing a brand by attracting new users, driving incremental usage, impacting use-up rate, trading users up, and penetrating untapped channels. Finally, it discusses capabilities analysis and innovation explosion events.
Dove is a personal care brand owned by Unilever that was launched in India in 1995. It markets products like soap, shampoo, deodorant, and moisturizer. Dove differentiated itself through campaigns focusing on real beauty and promoting self-esteem for all women. It gained popularity in India through competitive pricing and effective advertising campaigns comparing Dove favorably to other brands.
Private labels, also known as store brands, are products designed, developed, and sold exclusively by retailers. They first emerged in the 1960s as a way for retailers to offer cheaper alternatives to national brands. Private labels now exist to satisfy consumer demand for lower prices as well as to increase retailer profits. While early private labels focused on low price and quality, they have since evolved to match national brands in quality and some even outperform national brands in attributes like value and reliability. Looking ahead, private labels are projected to capture 50% of the global market by 2025 as they continue aligning with national brands. National brands will also continue to thrive by focusing on rare, exclusive, or high-quality products.
The document discusses the marketing strategy and brand positioning of Cadbury Dairy Milk (CDM) chocolate in India over several decades. Initially, CDM was marketed as an expression of parental love to introduce Indians to chocolate. It later positioned itself as "the chocolate for the kid in all of us" to appeal to adults. More recently, CDM launched new products and packaging to cater to different consumer needs and occasions. Through consistent branding and innovation, CDM has become the top chocolate brand in India.
This document discusses brand migration and collaborations. It begins by describing how a discussion about a beer-infused beauty product line led the author to notice many brands extending into new areas. It then examines what makes for a successful brand migration, such as maintaining a meaningful fit with the brand's core identity and offering real benefits to customers. The document provides examples of both successful and unsuccessful brand migrations. It also discusses different types of brand migrations and considers when collaborations between brands can be beneficial.
This document outlines a marketing plan for a new herbal tea product called Frast. It begins with an analysis of the Vietnamese ready-to-drink tea market, noting it is dominated by green tea but that herbal tea represents an opportunity. The plan then defines the target consumer as urban women aged 22-29 seeking a quick, rewarding beverage. Marketing objectives are to establish Frast as the leading herbal tea brand. Key elements of the plan include developing Frast as a "fresh and fast" brand targeting women's need for refreshment, and a four phase deployment approach starting with generating buzz and trials before a broader awareness campaign and sampling.
The document discusses brand positioning strategies for insurance and food delivery categories. It analyzes key category drivers and how brands tap into them with their products and supplemental features. The brands' positioning, promises, ideas and communication strategies are defined. It is noted that differentiation and coherence between positioning and communication is important for brands.
Foundations for creating strong brands. This presentation focuses on gourmet brands.
Presented on October 16, 2014, to New York University Steinhardt School of Culture, Education and Human Development.
This document discusses brand positioning and how to establish a competitive advantage in the market. It outlines the 5 stages of market positioning: 1) Identify key offer characteristics 2) Draw a perceptual map 3) Decide on a competitive strategy 4) Design offer attributes and imagery 5) Sustain a competitive advantage. It also discusses identifying target markets and differentiating a brand through unique selling propositions (USPs) that solve customer pain points. Creating an effective USP is key to successful brand positioning.
Dettol is a brand of antiseptic liquids and cleaning products owned by Reckitt Benckiser. It was launched in 1933 in the UK and expanded to India in 1991. Dettol has since launched over 30 products including soaps, body washes, and floor cleaners. Some extensions like Dettol soap and floor cleaner failed initially as they did not align with Dettol's core positioning as a germ-fighting brand. The company learned from these failures and successfully relaunched Dettol soap in the 1990s emphasizing its antiseptic qualities. Dettol has also found success with its liquid hand wash, expanding its brand beyond medicine cabinets into daily household cleaning.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
How to Create Meaningful Brand Value: The Jersey Experience (CSW Jersey, 2015)Dr. Martina Olbert
Presentation prepared for a talk on the Cultural Value of Brands and Use of Semiotics in Creating a Lasting and Meaningful Brand Value and Retail Experience at the Customer Service Week in Jersey, UK in October 2015
PureIt Sparkling Water Bottle: Consumer Research | MKT460 TMTRifatul Sazal
Unilever was created in 1930 through the merger of British company Lever Brothers and Dutch company Margarine Unie. Unilever operates in 190 countries and has over 400 brands serving more than 2 billion consumers worldwide. The document discusses Unilever's operations in home, personal care, and food products. It also discusses the potential for PureIt, a Bangladeshi bottled water brand, to introduce a sparkling water product to capture more market share by meeting an unfulfilled demand and leveraging PureIt's brand image and reputation for purity. Consumer research suggests freshness, clarity, and taste are most important attributes and the PureIt brand has strong appeal, though converting existing brand loyalists may be challenging.
Yıldırım A.Ş. is a Turkish company established in 1989 that produces personal care products. In 2011, they launched a new deodorant brand called 1618. 1618 comes in roll-on, stick, and spray forms and targets women consumers. It contains natural ingredients like ambergris and has no alcohol or pigments. Yıldırım aims to expand 1618's market share in Turkey and become a leading deodorant brand through television advertising and product placement.
Lakme & reliance fresh ( product and brand management) Salu P Kumar
Lakme is an Indian cosmetics brand founded in 1973 as a subsidiary of Tata Group and Hindustan Unilever. It provides a wide range of cosmetic products through various distribution channels like department stores and targets young, brand-conscious women aged 18-45. Reliance Fresh is a supermarket chain owned by Reliance Retail that operates stores close to residential areas targeting semi-urban populations. It offers both national brands and its own private labels at discounted prices on weekends through a membership program.
Tide is a detergent brand owned by Procter & Gamble. The document discusses Tide's market analysis and branding strategies in India. It was initially launched as a premium product but later repositioned itself by introducing more affordable options like Tide Naturals to target lower income segments. Tide analyzes competitors and differentiates its products based on price, stain removal, fragrance, and availability. Through innovations and an expanded product line, Tide aims to increase its market share in India's competitive detergent industry.
The document discusses product lines and how marketing related products together can yield higher sales than marketing them individually. It advocates analyzing customer needs through segmentation to determine which additional products could address those needs. Successful product lines offer distinct brands that meet specific consumer requirements rather than just extensions of existing brands.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
12. Natura Tododia is the brand responsible for operating in the "for all people" segment. It is the line that changes the quotidian and awakens creativity through products inspired by ingredients close to our cuisine: playful packaging that stirs our imagination, differentiated textures that stimulate sensations and involving fragrances that allow tasteful moments, filled with relaxation. value proposal placement
13. value proposal placement The line suggests a new way of looking at routine, an intensity for everything around you, so that you can savor your everday moments with more pleasure and attention. It creates new signals with its unusual way of use transported directly from the culinary world. It provides comfort and well-being at every moment, in little things: a soft touch, a delicious scent, a relaxing color. Natura Tododia, Because every day is a day to surrender yourself to life's flavor.
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17. THE VALUE AND THE FLAVOR OF EVERY DAY. The quotidian is our daily quota of life. The most delicious things are even more delicious every day. Just paying attention, choosing well and savoring is enough. Natura Tododia Life happens every day.
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39. CONCLUSION The Tododia line has a positive image, of quality, that favors practicality, the day-to-day and the basic (in the sense of essential), with an attractive price. It is perceived as one of Natura's strong-brands. Being seen as an affordable line, "basic", focused on daily care, does not diminish Tododia's importance nor does it cause the brand to be seen as some type of "poor cousin" or "illegitimate member of the family". It is perceived that the line is tied to natural ingredients (milk and fruits), but no concept is perceptible behind the line. The following categories are acceptable and welcome: hair products and oils for the Tododia line.
42. The Tododia photography shows intimate and unique moments from people's day-to-day. The people's eyes are focused on the moment and never on the camera.
43. The Tododia photography shows intimate and unique moments from people's day-to-day. The people's eyes are focused on the moment and never on the camera. Naturalness is always present.
44. The light coming from the window strengthens the idea that it is early morning.
45. The light coming from the window strengthens the idea that it is early morning. The Tododia photography of people is done from different points of view with unusual angles.
49. The Tododia environment is in the pantry or in the kitchen. Simple and airy locations, with contemporary, straight-lined furniture. The light coming from the window illuminates the furniture and objects The environment tones are always in tune with the Tododia ingredients Everything is in harmony, so the day begins.
55. The Tododia packshot is adapted to the breakfast table. Elements that make up the environment are perceived in the background. The intense and lively colors create a joyful and inspiring climate for a good day. Always fresh and just in from the market (in natura), the Tododia ingredients are present in bowls.
56. The Tododia packshot is adapted to the breakfast table. Elements that make up the environment are perceived in the background. The intense and lively colors create a joyful and inspiring climate for a good day. Always fresh and just in from the market (in natura), the Tododia ingredients are present in bowls. The arranged bowls photos are only for advertisements and panels.
58. Photos with differentiated angles, points of view from an outlook mindful of new experiences. Tilted bottles are only used in situations where the intention is to display the label
59. The ingredients are fresh, intact (never sliced or prepared for eating) and are on a light wood table with a discreet patina. The space left between the ingredients lightens the image and some elements being out of focus make it cozy and soft.
60. The ingredients are fresh, intact (never sliced or prepared for eating) and are on a light wood table with a discreet patina. The space left between the ingredients lightens the image and some elements being out of focus make it cozy and soft. Active principles that can't be scattered on the table are photographed in their characteristic containers – honey and milk are examples. They are always presented in vertical strips, this is the only type of composition permitted in the Natura magazine chapters, but it can be present in advertisements and panels.
62. The color code of the products, packaging and communication should reinforce the Tododia concept It should be used for the packages as the visual organizer of the portfolio; for the products as a suggestions of flavor and aroma and, as ambiance, for communication purposes
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64. Pantone 723c and 721c - CINNAMON Pantone 4645c and 4665c - MACADAMIA Pantone 152c and 150c - PEACH Pantone 186c and 183c – RED FRUITS Pantone 145c and 7509c – HONEY AND CEREALS Pantone 625c and 623c – MINT AND GINGER Pantone 646c and 644c – MILK
67. New Oconnor Tododia typographical family has been inspired by handwritten letters in a recipe notebook. It was redesigned from the Oconnor typographical family.
71. The communication uses the language elements to create pieces that suggest an environment of comfort and well-being. Vertical strips are filled in with photographs of the ingredients, sections of solid and transparent colors that suggest creativity, aroma and flavor from the advertised product.
73. Presence of elements that set the environment into which the product is inserted Active ingredients in bowls are allowed on covers NATURA TODODIA INGREDIENTS FOR YOU TO SAVOR DELICIOUS SUMMER DAYS
75. Page for the line's emphasis. It should be used for the launch or emphasis of the cycle. It should conceptually explore the line, emphasizing the label's phrase. The price should be placed on the left side, over the sections of the family's color, transparency and active ingredient's image. The active ingredients should be applied in this manner. Bowls and other items are reserved for the advertisements and covers. soft sweetness on fruity skin
76. Highlights within the family, like the new packaging, can be explored by way of clipped images, gently inclined. soft sweetness on fruity skin
79. Vertical strips formed by the section of the line's color, transparency and image of the active ingredient demarcate the area for placement of families, making a direct connection between the product and its natural origin. Text aligned at the base. Prices with captions should be used to facilitate the identification of the products Vials of different active ingredients in a single environment, (the product families should be photographed separately and applied over the environment photo to avoid distortion in the vials) More out of focus in the background to emphasize the products. Active ingredients shouldn't be used on the table or in bowls in the products chapter.