Dorrmont_GES
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At the 2010 NRA show, Dormont wanted to demonstrate their OneFlow product line; however, physically creating the process would have been a huge and costly endeavor. GES Multimedia proposed using 3D computer animation to demonstrate the process
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Making Friends: How Large Shows Can Complement Proprietary Events - Dan Hilbert
Making Friends: How Large Shows Can Complement Proprietary Events - Dan HilbertGlobal Experience Specialists
Instead of feeling threatened by the steady proliferation of proprietary corporate events, organizers of shows with 125,000-plus net square feet of exhibit space can profit from the trend.
That’s the message executives and managers heard at the Large Show Roundtable (LSR), June 30, 2016, in Orlando, FL. Dan Hilbert, senior vice president, Global Experience Specialists (GES), delivered the keynote address - "Making Friends: How Large Shows Can Complement Proprietary Events."
He covered these key topics:
- Lessons large show organizers can learn from corporate events.
- Anchor exhibitors’ expectations from large shows and their own events.
- How large shows can collaborate with corporate events.
- Why companies are increasingly leaving large shows to create their own events.
“Dan has more than 25 years of experience in the event, agency and entertainment business,” observed Sam Lippman, president of Lippman Connects. “He has a deep understanding of what it takes to make experiential marketing programs effective.” Lippman Connects produces the Large Show Roundtable.GES Experiences SXSW - A Visual Summary
Eight of our GES team members set out in Austin, TX, to explore how brands are finding new and unique ways to stand out at SXSW. This is a visual summary of the activations they experienced
Non Designers Guide to Design
The document provides guidance on creating graphics for an upcoming show within the client's brand guidelines. It discusses key considerations like file format, resolution, fonts and colors to ensure the graphics properly represent the brand and are ready for print. Quality control is important to avoid issues like low resolution or pixelation that could damage the brand's reputation at the show. Common file types like PDF, EPS and TIFF are preferred over JPEG. PMS colors, fonts and linked images should be included along with the final art at 100% scale or accurate aspect ratio and resolution.
GES - 2012 Trend Tracker
The event and trade show industry is getting refined, redefined and reinvented by face-to-face marketing departments around the world. Gone are the days of passive, tactical programs. Today’s events and trade shows are strategy-driven and goal-oriented. Translation: They’re getting stronger. This first-annual Trend Tracker, produced by Global Experience Specialists (GES), provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And fill-in the ones you need to learn more about
Pierce_GES
For the 2011 Fire and Rescue show in Atlanta, Pierce Manufacturing/
Medtec Ambulance required a booth that would showcase the
numerous eye catching fire trucks while allowing staff to educate
attendees on the features that make Pierce trucks top of the class.
Global Experience Specialists (GES) was engaged to design a 10,000
square foot space that would feature the innovative DASH CF truck
prominently.
Verizon_GES
Verizon Wireless fosters creativity and technical innovation
at numerous locations throughout the United States where
engineers and developers can create and build a new generation
of connected products. These innovation centers feature state-ofthe-
art labs, on-site technical expertise from Verizon engineers, and
all the capabilities needed to make ideas a reality. When Verizon
wanted to build an innovation center in Waltham, MA to focus on
4G LTE technology, they worked with the architecture firm Nelson,
design firm Downstream, and GES. GES fabricated partner kiosks
and vignettes as innovative as Verizon’s technology.
Biogen_GES
Biogen wanted to showcase information about clinical trials and patient pathways at a conference within their budget. GES created two interactive presentations incorporating videos, text, and graphics that allowed attendees to navigate non-linearly [1]. GES also used Smartleads technology to electronically capture attendee interactions, providing Biogen measurable feedback [2]. The presentations could be easily updated, keeping costs low and allowing Biogen to reformat them for future events [3].
7steps to exhibit success-GES
The new mantra for the new millennium? “Plan, Implement and Measure.” Smart trade
show pros need to step up and take actionable steps that cover each phase of pre-,
during- and post-show planning. This white paper explains the key components required
at each phase, from setting goals and objectives and developing a campaign brief to
tips for getting buy-in and creating well-oiled measurement. Each step is designed to
help you rethink the old and embrace the new by refocusing your trade show energies
so you can take advantage of the opportunities created by the industry’s new reality.
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Dorrmont_GES
- 1. Case Study | Dormont NRA Custom Animation OneFlow System Interactive Video Overview At the 2010 NRA show, Dormont wanted to demonstrate their OneFlow product line; however, physically creating the process would have been a huge and costly endeavor. GES Multimedia proposed using 3D computer animation to demonstrate the process. ges.com | 800.424.6224 ©2011 Global Experience Specialists, Inc. (GES)
- 2. Case Study | Dormont Objectives • Demonstrate the OneFlow process using a first person perspective animation. • Produce a user controlled, compelling and informative video that included the 5 steps of how the OneFlow prevents scaling buildup in appliances. • Allow the attendee to control the video and navigate it at his or her own pace. • Highlight the key benefits of adding a OneFlow product to an existing pipeline. Testimonial “The video was a great addition to the booth this Solutions year. Both customers and employees were very • Model all components depicting the water’s journey in 3D impressed by the quality of the video and how we managed to take a complicated process and dumb including pipes, the OneFlow System, an industrial steamer, and it down. We even received compliments from our a kitchen. competitors on the video. I think the show was a • Animate magnesium, calcium and media particles moving big success and the booth looked good. Thanks for through the 5 steps. your assistance.” • Create a 2.5 minute looping video showing the entire benefits – Trent Hughes and process. • Produce a non-linear version of the video that allowed the attendee to control the pace of the video and access additional information at key points along the way. Results • Dormont was able to show the OneFlow product in an informative and compelling fashion without resorting to a costly physical mockup. • The video will be used for future marketing strategies. ges.com | 800.424.6224 ©2011 Global Experience Specialists, Inc. (GES)