Dormont required a cost-effective way to demonstrate their OneFlow product line at the 2010 NRA show, leading to the use of 3D animation rather than a physical mockup. The resulting user-controlled video effectively illustrated the OneFlow process and highlighted its benefits, receiving positive feedback from both customers and competitors. This animated video will be utilized in future marketing efforts.

1. Case Study | Dormont
NRA Custom Animation
OneFlow System Interactive Video
Overview
At the 2010 NRA show, Dormont wanted to demonstrate their
OneFlow product line; however, physically creating the process
would have been a huge and costly endeavor. GES Multimedia
proposed using 3D computer animation to demonstrate the
process.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)

2. Case Study | Dormont
Objectives
• Demonstrate the OneFlow process using a first person
perspective animation.
• Produce a user controlled, compelling and informative video
that included the 5 steps of how the OneFlow prevents scaling
buildup in appliances.
• Allow the attendee to control the video and navigate it at his or
her own pace.
• Highlight the key benefits of adding a OneFlow product to an
existing pipeline. Testimonial
“The video was a great addition to the booth this
Solutions year. Both customers and employees were very
• Model all components depicting the water’s journey in 3D impressed by the quality of the video and how we
managed to take a complicated process and dumb
including pipes, the OneFlow System, an industrial steamer, and
it down. We even received compliments from our
a kitchen.
competitors on the video. I think the show was a
• Animate magnesium, calcium and media particles moving big success and the booth looked good. Thanks for
through the 5 steps. your assistance.”
• Create a 2.5 minute looping video showing the entire benefits – Trent Hughes
and process.
• Produce a non-linear version of the video that allowed the
attendee to control the pace of the video and access additional
information at key points along the way.
Results
• Dormont was able to show the OneFlow product in an
informative and compelling fashion without resorting to a costly
physical mockup.
• The video will be used for future marketing strategies.
ges.com | 800.424.6224
©2011 Global Experience Specialists, Inc. (GES)