Biggest social fail? Facebook search. Greatest social feature? Facebook Graph Search. Is SEO dead? No, till people want to search - anything, anywhere. Social SEO is on the rise and I show you why and how use it for your success. Social SEO experiments unveiled.

1. Don't Google it, Social it!
Pavel Ungr, SEO consultant
@pavelungr
@necodymiconer (cz only)

2. What did people say about my
presentation?

3. SEO is expanding
SEO
UX
Content
Social
Analytics

4. Google needs SOCIAL
Backlinks are inconclusive, results could be corructible. It is all
only about the budget. Therefore search engines needs
different signals about quality websites.

5. Why SOCIAL for SEO?
SOCIAL helps
indexing
SOCIAL helps
ranking
SOCIAL
helps
visibility

6. SOCIAL needs Google
Social media fails in searching.

7. Why SEO for SOCIAL?
SEO knows how
to optimize
profile
SEO knows the
topics and target
group
SEO knows right
keyword

8. Why SEO for Open Graph?
Every search needs SEO.

9. Social signals in
search are
important, but …
Some people are sceptical
We need experiments!

10. Tasty Placement: Social signals

11. Results:
Social promo methodics Position rise/fall in SERP
100 Google+ followers 14,63
300 +1s 9,44
70 Facebook shares, 50 likes 6,9
50 retweets 2,88
1000 Twitter followers -1,22
No social activity -0,11
http://www.tastyplacement.com/infographic-testing-social-media-signals-in-search

12. What we need to know to admit,
that social signals are working?
Indexing
only through social media links

13. Social media indexing test
Facebook URL
Twitter URL
Google+ URL

14. Social media indexation test
• 22 shares, 25 comments, 6 likes
Facebook URL
• 19 retweets, 7 replies
Twitter URL
• 31 shares, 4 comments, 9 +1s
Google+ URL

15. No backlinks

16. Fraked aggregators!
http://tweettunnel.com/Berkofff (Twitter)
http://new.tweettunnel.com/re-verse2.php?textfield=rado-mirpa (Twitter)
http://twitter.mracik.sk/ac-count/hanickapavlin (Twitter)
http://it.circlecount.com/cz/explore/ (Google+)
http://www.mygoogleplus.com/ti-meline.php?id=1066563660931875-16063
(Google+)
http://cpedialog520.appspot-.com/profiles/106656366093187516063 (Google+)

17. Experiment starts
1.6.2013
Dates of indexing
URL Google.cz Seznam.cz
http://seojedobro.eu/facebook/
10.6. 10.6.
http://seojedobro.eu/twitter/
4.6. N/A
http://seojedobro.eu/google-plus/
2.6. 8.6.

18. URL Google.cz Seznam.cz
http://seojedobro.eu/facebook/
2 44
http://seojedobro.eu/twitter/
3 N/A
http://seojedobro.eu/google-plus/
4 3
Position in site:domain.tld
Amazing surprise
Results on http://www.babelguide.com/what-is-fresh/social-signals-in-seo-revealed

19. Control test for sixteen days
http://www.bloxxter.cz/experiment-indexace.html
No social
No links
No
indexing
V češtině na http://blog.bloxxter.cz/neposlouchejte-nedouky-z-lupy-test-indexace-google-chrome/

20. Results
Google index
all
Google is #1
Seznam
ignores
Twitter
Social activity
improves
ranking

21. Takeaways

22. Social signals work

23. Google+ is the future

24. Use SOCIAL for support
your websites
Use SEO for improving
SOCIAL media profiles

25. Questions?
write me
pavel.ungr@h1.cz
or
@pavelungr
@necodymiconer (in czech
only)

26. Credits:
• http://www.flickr.com/photos/schaaflicht/346073/sizes/o/in/photostream/
• http://www.flickr.com/photos/cjsmithphotography/8124575809/sizes/c/in/photostrea
m/
• http://www.flickr.com/photos/tom-sidock/2923148797/sizes/o/in/photostream/
• http://www.tastyplacement.com/wp-content/uploads/testing-social-signals.jpg
• http://www.flickr.com/photos/safari_vacation/7496669132/sizes/o/in/photostream/
• http://www.flickr.com/photos/stuckincustoms/6756753669/sizes/o/in/photostream/
• http://www.flickr.com/photos/paperdollimages/205857798/sizes/z/in/photostream/
• http://www.flickr.com/photos/su-lin/3942732350/sizes/m/in/photostream/
Other SOCIAL SEO sources on my Delicious:
https://delicious.com/necodymiconer/social+seo