This document provides an overview of the Danish design brand Done by Deer and their 2016 home collection. It highlights their use of innovative and playful designs for children that are also stylish for parents. It introduces the new collection items and deer friends characters while showcasing photos of products and describing their features and benefits. The document aims to inspire readers with ideas for designing kid-friendly home spaces.

1. Danish Design
the
happy
home
collection
'16

2. Antee 40408 / Elphee 40514 / Raffi 40503 + 40510 / Zebee 40411 / Croco 40504 / Ozzo 40409 / Nozo 40410
Wire Shelf 30638 / Bed Bumper 20648 / Bedlinen Candyfloss + Elphee

3. hello
my
de r
Welcome to our house!
Please step in and explore
our new happy home.
Our collection is packed with innovative designs that are fun
and playful for the little ones. Every item is created with the
fashion conscious mother in mind and we strive to combine
modern Danish design with the Scandinavian style of life.
At Done by Deer, we have extended our beloved collection
with lots of new and amazing designs. Happy Dots are sprinkled
throughout along with more classy greys and we welcome
Elphee – the newest member of the deer friends family.
We hope to send you off with loads of inspiration and ideas for
designing life with kids – and to use our stuff in ways we never
dreamt of ourselves.
Enter our happy home and if you listen carefully, you can
almost hear the sound of kids laughing and playing with
their deer friends.
Enjoy!
e

4. make room
for living
Family life is about creating a
comfy living space for both little
ones and grown-ups.
By choosing toys and interiors in a
modern Scandinavian design that
aligns with the rest of your home,
kids’ stuff no longer feels like a
foreign invasion, but as a natural
part of your home.
entertain
me...
Done by Deer is done for kids.
Our products are designed to
stimulate kids’ senses with details
that little fingers and eyes love
to explore.
4

5. Left Cushion 60516 + 60517 / Elphee Cuddle Friend 30635 / Rocking Rhino 40501
Right Mini Sackjack 30505 / Activity Gym 40509 / Floor Mirror 40508 / Antee Rattle 40403 / Foam Play Mat 60611
5

6. enjoy
the
little
things Create a cozy and
safe changing station
and you will experience
precious little moments
of closeness with
your baby.
Left Burp Cloth 30507 + 30508 / Wire Shelf 60638 / Pixi Shelf 50609 + 50608 / Elphee Cozy Friend 30605 / Musical Mobile 30403 / Hooks 60505 / Elphee Musical Toy 40605
Right Things Shelf 50504 / Round Box Set 50611 / Wooden Mobile 30661 / Raffi Cuddle Cute 30611 / Changing Pad 30658 / Stacking Box 50625 + 50622 / Elphee Cuddle Friend 30635
Did you know?
We put different
melodies in our musical
toys and mobiles, so
you can find yourself
a favourite...
6

7. Our changing pads are
coated for your convenience
and they are 100% friendly.
7

8. Did you know?
You can have fun measuring the
height of your little ones using
the stacking cubes. Track the
milestones directly on
the cubes...
make
my room
8

9. No kids are alike
and no kids’ rooms
should be either.
You have a world of
opportunities, so be
inspired by your little
ones and add personal
touches. Sometimes
it doesn’t take a lot of
imagination to create
a room for a unique
personality.
All Done by Deer toys are 100% friendly and naturally tested thoroughly
to comply or exceed strict European safety standards such as EN71
Left Puzzle 40661 / Mini Sack Jack 30504 / Bed Bumper 20641 / Bedlinen Elphee, Junior + Contour + Elphee, Baby / Raffi Cuddle Cute 30611 / Elphee Soft Toy 40514
Pixi shelf 50608 + 50502 / Soft Storage 50615 / Round box set 50611 Right Pull Along Raffi 40634 / Posters 60620 / Height Measurer 60615
Pixi Shelf 50605 / Raffi Cuddle Friend 30631 / Stacking Box 50625 / Foam Play Mat 60610 / Stacking Cubes 40655
9

11. tidy
up!
Left Garland 60518 / Square Box Set 50505 + 50506 / Round Box Set 50507 + 50508 + 50611 + 50612 / Artbox 50509 + 50510 / Suitcase Set 50514 + 50515
Door signs 60525 / Puzzle parade 40664 / Stacking Box 50405 + 50621 + 50622 / Soft Storage 50615 / Rug 60509
Right Book Shelf 60522 + 60523 + 60524 / Pixi Shelf 50605 + 50608 + 50502
keep
track of...
your favourite toys, books and
secret stuff, with all of our different
storage options. It will make it more
fun to organise the room when
playtime is over.
11

12. Left Pixi Shelf 50502 + 50501 + 50402 / Backpack 50511 / Rattle 40502 + 40511 + 40402 / Stacking Cubes 40655
Suitcase Set 50515 + 50514 / Foam Play Mat 60611 / Puzzle 40661 Right Big Sack Jack 60513 / Cozy Friend 30602
Pull Along Elphee 40635 / Raffi 40503 / Raffi Cuddle Cute 30611 / Art box 50510 / Puzzle Parade 40664
play
around
12

13. 13

14. Did you know?
It was Helene's original vision to create
a friendly family of animals that could
walk in and out of the Done by Deer
collections. The first animals originated
from a simple drawing of a circle and
so the adventure of the deer friends
began…
innovative
thinking
We believe it's the little things that
make a great difference. We work
carefully with every little detail in all
of our products to make every piece
of design outstanding and to create
new surprising features.
The Activity Gym
stands freely anywhere
and is adjustable
depending on how
wide and high you
want it and where
you wish to place it.
This feature helps
the baby to reach
the colorful toys with
sounds and mirrors
that stimulate the
baby’s senses.
The Clip-on Mirror is for little eyes
to be stimulated and entertained.
Innovative and easy magnetic
attachment allows many placement
possibilities e.g. inside pram- and
stroller hoods, on cots, beds and
playpens or wherever you have
imagination to place it.
Activity Gym 40509 / Clip-on Mirror 40507 / Activity Spiral 40519 / Bedlinen Contour
14

15. the deer is
in the detail
Done by Deer is done by
Danish designer Helene Hjorth
(Hjorth means deer in Danish)
Helene and her design team have a special
ability to spot modern design trends and
convert them into 100% friendly items that
not only spark the imagination of kids, but
are also modern design pieces in the home.
The design team constantly challenges
themselves and their designs in order to
innovate and make each product stand
out. Nothing is left to coincidence and
the deer is in every detail.
Meet our deer designer
15

16. Deer friends are
the best friends
in the world.
They are great at
keeping secrets and
will always be there
for you…
16

17. Croco
Croco is a cool crocodile
with a warm heart that comes
from Africa.
Raffi
Raffi is a giraffe and lives
on the African savannah.
She is very elegant and
loves to dress up.
Nozo
Nozo the rhino, lives in Africa.
He is never afraid of anything
– or so he says.
Elphee
Elphee is an African elephant.
She is a true friend, who will
keep your secrets and never
leave your side.
Zebee
Zebee is a very silly zebra
from Africa. She loves
running very fast!
Antee
Antee the South American
anteater is extremely curious
and is always searching for
food and new adventures.
Ozzo
Ozzo is a hippo
and he lives in
Africa. He’s a bit
clumsy and often
gets into trouble.
The core of Done by
Deer is the seven deer
friends who wanders
in and out of the designs.
Left Raffi Cuddle Friend 30631
my
deerest
friend
17

18. meet
and
eat
join us
for dinner
We promise that Done by Deer’s favoured
‘meet and eat’ products will trigger the
curiosity of little eaters.
Left Bib 10528 / Spout Cup 10557 / Spoon Set 10570 / Compartment Plate 10565 / Cup 10538
Bib 10632 +10631 + 10638 + 10633 Right Spoon & Fork Set 10559 / Bowl 10540
Plate 10542 / Spout Cup 10556 / Burp Cloth 30508
18

19. 19

20. yummy+
Cup 10554 + 10555 / Bib 10527 / Plate 10550 + 10551 / Bowl 10552 + 10553 / Cutlery 10561 + 10560
A new and exclusive
series of melamine, which
features a small cup,
bowl, plate and cutlery
– all with anti-slip easy
grip silicone – making
your baby’s first meals
a success.
for little
hands
with
great
ambitions
20

21. 21

22. Left Contour Plate 10530 + 10508 / Yummy Mugs 10546 + 10548 + 10547 / Compartment Plate 10562 + 10565 / Yummy Plate 10543 / Spoon Set 10570 / Spoon & Fork Set 10559
Contour Cup 10536 + 10538 / Contour Bowl 10535 + 10532 + 10534 / Yummy Bowl 10541 + 10540 Right Compartment Plate 10562 / Yummy Mug 10545
Contour Cup 10539 / Contour Plate 10508 / Spoon Set 10571 / Contour Bowl 10535 / Bib 10523 + 10526 + 10525 + 10524 + 10522
22

23. little
eaters
Make
eating
fun!
Hurry up and finish your meal little
eaters, the deer friends are hiding
in the bottom of your dinnerware,
waiting for you to eat up so they
can come out and play.
The Done by Deer melamine is
of the highest quality and very
durable. All items complies with
the European food grade standard
– it's 100% friendly.
23

24. black
grey
white
Wire shelf 60506 + 60638 + 60639 / Pixi shelf 50609 + 50608 + 50605 / Elphee Cuddle Friend 30635 / Bed Bumper 20557 / Square Box Set 50505 + 50506 / Soft Storage 50615
Round Box Set 50611 / Stacking Box 50625 / Changing Pad 30511 / Zebee 40411 / Antee Rattle 40403 / Compartment plate 10564 / Yummy Mug 10547 / Cup 10536
Plate 10530 / Bowl 10533 / Spoon Set 10571 / Bib 10525 / Hooks 60505 / Metal Lamp 60675 / Cozy Nest 20560 / Bedlinen Happy Dots
24

25. 25

26. sleepy
time
Time to go to bed my deer, but
do not worry, mummy and daddy
will tuck you in and read your
favourite story before it’s time to…
zzznooze
away
Left Squeeze Rattle & See 40608 / Wire Shelf 60506 / Raffi Rattle 40511 / Burp Cloth 30508 Right Bedlinen Elphee Junior + Elphee Baby + Candyfloss
Cozy Nest 20692 / Elphee Cuddle Cute 30612 / Nozo Cozy Friend 30602
26

28. 100% friendly All Done by Deer bedtime and cozy care
products are 100% Oeko-tex®
certified cotton.
With a wide
variaty of high
quality textiles
you can mix
and match as
you please.
28

29. let’s get
cozy
The Done by Deer Cozy Nest is
perfect for baby’s first sleep and
provides a feeling of safety when
transitioning from mummy’s
tummy to bed, pram or cot.
The Cozy Nest is 100% friendly and
ideal for newborn babies until the
age of approximately 6 months.
feeling
sleepy?
Left Done by Deer Bedlinen / Nursery Pillow 30642 + 30512 + 30641 / Swaddle 30509 + 30510
Right Cozy Nest 20571 + 20572 + 20560 + 20692 + 20691
Did you know?
The size of the Cozy Nest can
easily be adjusted by pulling the
strings. String stoppers inside
the nest assure safety approved
string length.
It's easy to open the
Cozy Nest allowing access for
changing a diaper or providing
more space for a growing baby.
29

30. great
gift ideas
Left Gift boxes 10568 + 10503 + 10567 / Pull Along Raffi 40634 / Stacking Cubes 40655 / Pram Toy 70402
Pixi Shelf 50402 + 50502 / Things Shelf 50504 / Ozzo Blackboard 40505 Right Square Box Set 50505 + 50506
Swing 40401 / Nozo Musical Toy 40407 / Rocking Rhino 40501 / Rug 60510
Did you know?
Find cute DIY printables at
www.donebydeer.com.
Print, cut, draw and have
fun creating place cards,
gift tags and more...
hip
hippo
ray
There's only one
thing better than
getting a present
– giving one!
30

31. 31

32. Show & share your 100% friendly ideas
#donebydeer
wanna be
friends?
Instant ideas
Please use #donebydeer on
Instagram, so we and other fans can
see how you use our products.
Follow us for spontaneous updates,
cool giveaways and more...
Pin some
inspiration
On our Pinterest boards
you’ll find inspiration for
creating rooms for kids.
Pin in and follow us.
Face some fun
Meet and like us on Facebook
and you’ll find fun tips, new
inspiration, great design,
and competitions with great
prizes in your Facebook
stream.
donebydeer.com
Drop by if you are on the
lookout for prices, collection
overviews, the nearest dealer,
image downloads and more
– we are open 24-7.
32

33. Thank you
for sharing
Thank you @okasiuleczka @amandaochklara @ninaseistrup @ourlittlephotodiary @l.duusgaard @cecilie_emilie @sandras_lille_univers @marianneerup @linuskrogh
@lillesnefnug @lindakipper @anyamanning @mette_soeby @missolander @70percentsteph @alexdoukakis @lisalovesherlife @annlouise_stricker @moncherhamlet
33

34. Bedlinen Contour / Cushion 60517 / Hooks 60505
Round Box Set 50508 / Rug 60510

35. Done by Deer is Danish design with a distinctive
graphic edge. Modern lifestyle products for
babies and toddlers with a clear reference to the
Scandinavian style of life. The philosophy is simple,
we combine innovative design, safety and a daring
use of colours. This makes every item outstanding!
Every Done by Deer product is 100% friendly and
naturally tested thoroughly to comply or exceed
strict European safety standards.
The Done by Deer concept is available at leading
baby stores, kids fashion- and lifestyle shops,
department stores and webshops.
danish
design
100% friendly

36. Haarupvej 22 D
8600 Silkeborg
Denmark
+45 4422 6603
hello@donebydeer.com
www.donebydeer.com