The document discusses the naming and branding of dome cities on Mars called DomCi. DomCi were chosen as the name because the cities are colony-like and built in dome shapes to protect inhabitants from atmospheric hazards. Diagrams are presented showing different versions of the DomCi brand character, including descriptors for the persona, tone, language, and purpose. The goal is to convey a futuristic yet heartfelt message of salvation and rebirth for the Martian colonies through the branding.

1. Source
for
Brand
Character
Words
• Jaejoong
Kim
Tsang

2. Naming
Process
• DomCi
• Chosen
because
they
are
colony-­‐like
ciAes
built
in
the
shape
of
domes
in
order
to
protect
the
people
from
the
atmospheric
issues
and
other
dangers
on
Mars

3. Brand
Character
Diagram
Sketches
DomCi
Persona
heart
miracle
soul Tone
futuristic
paradise
free
Language
fantasy
modern
freedom
Purpose
salvation
rebirth
dream
Persona Tone
Language Purpose
heart
miracle
soul
futuristic
paradise
free
fantasy
modern
freedom
salvation
rebirth
dream
DomCi
DomCi
Persona Tone
Purpose Language
heart
miracle
soul
futuristic
paradise
free
salvation
rebirth
dream
fantasy
modern
free

4. Brand
Character
Diagram
Versions
Dome Cities
Persona
heart
miracle
soul Tone
futuristic
paradise
free
Language
fantasy
modern
freedom
Purpose
salvation
rebirth
dream
Persona Tone
Language Purpose
heart
miracle
soul
futuristic
paradise
free
fantasy
modern
freedom
salvation
rebirth
dream
DomCi
DomCi
Persona Tone
Purpose Language
heart
miracle
soul
futuristic
paradise
free
salvation
rebirth
dream
fantasy
modern
free

5. Brand
Diagram
Versions
Persona
heart
miracle
soul Tone
futuristic
paradise
free
Language
fantasy
modern
freedom
Purpose
salvation
rebirth
dream
DomCi
Persona
Tone
Language Purpose
heart
miracle
soul futuristic
paradise
free
fantasy
modern
freedom
salvation
rebirth
dream
DomCi
DomCi
Persona Tone
Purpose Language
heart
miracle
soul
futuristic
paradise
free
salvation
rebirth
dream
fantasy
modern
free