The document summarizes domain sales data from 2008. Some key findings include: - The .com domain remained the most frequently sold gTLD, accounting for over 76% of all gTLD sales. The German .de was the top selling ccTLD. - Total domain sale revenues in 2008 were $77.4 million, an 8% increase from 2007. However, average sales prices decreased for most TLDs like .com, .net, and .org. - The highest individual domain sale in 2008 was kredit.de, a German word for "credit", which sold for $1.17 million.

1. 2008
Secondary Domain Market Study

2. 1. Division of Generic Top Level Domain (gTLD) sales
The .com ending remains the most frequently sold global TLD at Sedo – with over
76% of all sales being .com domains. Next to follow is the .net with a 9% share and
.info with 7%. This remained consistent with the generic top-level domain shares we
saw in 2007.

3. 2. Division of Country Specific Top-Level Domain (ccTLD) sales
The German .de country code proved to be the strongest selling ccTLD of 2008 with
6,159 sales. Sales of the .us TLD grew significantly in 2008 with 12% more sold domains
and 40% growth in sales volume than the previous year.

4. 3. Total Domain Sale Revenues from 2004 to 2008
In 2008 domains amounting to a total of $77,413,390 were sold and transferred via the
Sedo marketplace resulting in an 8% sales growth.
90 Million Dollar
80 $77,413,390
$72,132,458
70
60
50 $45,070,536
40
30 $26,795,006
20
$11,148,922
10
0
2004 2005 2006 2007 2008

5. 4. Division of Sales in Each Quarter of 2008
As a result of the credit crunch, which had a significant impact at the close of 2008, we
saw fewer sales in Q4 with 8,754 domains being sold. The strongest quarter was Q2
with 9,727 sales.
Domain sales per quarter
10.000
27%
25%
9500
9000
24% 24%
8500
8000
1.Quarter 2.Quarter 3.Quarter 4.Quarter

6. 5. Division of Sales Type
There are several options for buying and selling a domain through Sedo: a) Via our
offer-counteroffer method, b) as an external transfer, c) through a marketplace auction,
which a seller can initiate after negotiating with a buyer on the marketplace, d) via a
Premium, GreatDomains or special auction format e) through a domain brokerage
agreement and finally f) domains which are sold on the marketplace at a fixed price.
Type of Sales

7. 6. Number and Price Comparison (gTLDs)
Nearly all gTLD´s saw an increase in the number of domains sold with the exception of
the .biz which saw a decline of 22% in the number of domains sold in 2008 compared
to 2007. However, the average sales price has decreased for nearly all gTLD’s in 2008,
starting with .com (-50%), .net (-18%), .org (-36%), .biz (-30%) and .info (-23%).
Total Sales Total Sales Average Average
Sold Domains Sold Domains Revenue Revenue Sales Price Sales Price
TLD 2007 2008 2007 in $ 2008 in $ 2007 in $ 2008 in $
.com 12,417 17,643 62,286,440 44,078,322 5,016 2,512
.net 1,484 2,080 3,017,362 3,490,519 2,033 1,670
.org 815 1,301 1,582,586 1,610,945 1,942 1,244
.biz 469 368 528,417 289,988 1,126 790
.info 1,111 1,599 1,212,035 1,340,219 1,091 841
7. Number and Price Comparison (ccTLDs)
The .co.uk was the most popular ccTLD after the .de with 1,305 domains sold and a
sales volume of $4,222,184. The average sales prices for the .de, .at, .fr and .us have
increased while the average sales prices of the .es, .co.uk and .eu have decreased. The
.fr had the strongest average sales value at $4,184, followed by the .co.uk with an ave-
rage sales price of $3,256.
Total Sales Total Sales Average Average
Sold Domains Sold Domains Revenue Revenue Sales Price Sales Price
TLD 2007 2008 2007 in $ 2008 in $ 2007 in $ 2008 in $
.co.uk 832 1,305 5,643,861 4,222,184 6,775 3,256
.at 356 346 405,362 550,549 1,139 1,585
.us 264 296 173,780 244,003 658 823
.es 323 427 1,493,987 1,082,161 4,626 2,548
.de 4,954 6,159 7,392,998 10,594,493 1,493 1,719
.fr 149 290 379,560 1,213,293 2,547 4,184
.eu 1,598 1,303 2,264,480 1,673,814 1,417 1,291

8. 8. Top Sales in 2008
This is the first time that a ccTLD wins the first place in our annual Top 10 domain sales.
Kredit.de, the german word for credit, sold for $1.176.672 and is the highest public
domain sale via Sedo in 2008. Nearly 58 % of all sales through Sedo are publicised,
while 42% of sales are kept confidential by either the buyer or seller. This is a significant
change from 2007 when only 32 % Sedo’s sales were publicized, as allowed by the Sedo
member. This can be attributed to the growth in the public auction format at Sedo.
Domains 2007 Domains 2008
Domain Price Domain Price
chinese.com $1,100,000 kredit.de $1,176,672
li.com $500,000 invest.com $1,015,000
gibraltar.com $360,000 printer.com $650,000
team.com $300,000 villas.com $478,149
ahl.com $207,500 tell.com $400,000
masculin.com $201,540 lowfare.com $365,000
chinese.net $180,000 banners.com $360,000
zimbabwe.com $130,000 770.com $350,000
supernatural.com $125,000 sc.com $300,000
vn.com $100,000 triplecreditreport.com $260.000

9. 9. Domain Transfers according to TLD – 2005 (via Sedo)
Domain Transfers
50%
45%
Number of transferred domains: 10,989
40% Average realised Price: $2,438
Number of transferred TLD´s: 68
30% 27%
20%
10%
5% 5% 5%
4% 3% 2% 2% 1% 1%
0%
.com .de .net .info .uk .org .biz .at .us .be Others
10. Domain Transfers according to TLD – 2006 (via Sedo)
The number of transfers increased by 62% in 2006. The average value of a transferred
domain name grew by 4%. Notable is the increased number of TLD´s (+46%) that were
transferred. This could be due to the fact that many countries have relaxed their regis-
tration and transfer restrictions. In addition many new TLD´s have been recently appro-
ved and made available.
Domain Transfers
50%
45%
Number of transferred domains: 17,850 + 62%
40% Average realised Price: $2,525 + 4%
Number of transferred TLD´s: 99 + 46%
30%
20%
20%
10%
10%
5% 5%
4% 3% 3% 2% 2% 1%
0%
.com .de .net .info .uk .org .biz .at .us .eu Others

10. 11. Domain Transfers according to TLD – 2007 (via Sedo)
In comparison to the previous year, the transfer volume in 2007 registered a compa-
rable growth to the amount of 53%. The average transfer value has increased by 5%.
Surprisingly the number of TLD´s that were transferred decreased by 6%. This can be
attributed to a greater general focus in 2007 on particular TLD´s.
Domain Transfers
50%
47%
Number of transferred domains: 27,270 + 53%
40% Average realised Price: $2,645 + 5%
Number of transferred TLD`s: 93 - 6%
30%
20% 18%
10% 8%
5% 6%
4% 3% 3% 2% 3%
1%
0%
.com .de .net .info .uk .org .biz .at .mobi .eu Others

11. 12. Domain Transfers According to TLD – 2008 (via Sedo)
While the .com remains king, the .uk domain proved to be a strong global contender
in 2008, holding second place for the most popular ccTLD and 4th most popular TLD
overall, alongside of the .info.
Domain Transfers
50%
47% Number of transferred domains: 36,884 + 35%
40% Average realised Price: $2,098 - 21%
Number of transferred TLD´s: 107 + 15%
30%
20% 17%
10% 9%
6%
4% 4% 4% 3% 4%
1% 1%
0%
.com .de .net .info .uk .org .biz .at .mobi .eu Others