This document describes a panel discussion at SXSW 2014 about bringing a startup mindset to large, established companies. The panel will discuss topics like what qualities are needed to successfully introduce innovation techniques from startups at big companies, the pros and cons of being an entrepreneur within a large corporation, and challenges of affecting change at large organizations if used to startup culture. The panelists are from Hyatt's DX Lab, Undercurrent strategy firm, Aviary startup, and GE's innovation team, and will be moderated by Johanna Beyenbach from Undercurrent.

1. PROJECT NAME PAGE 1
DOING THE STARTUP
THING AT A BIG
COMPANY
(a sxsw 2014 panel)

2. PROJECT NAME PAGE 2
BIG COMPANIES ARE SET UP TO EXECUTE,
RATHER THAN INNOVATE.
IT TAKES A SPECIAL BREED OF PERSON TO HELP
PUSH INNOVATION FORWARD IN A CORPORATION
WITH THE SPEED, AGILITY, AND IMPACT OF A
DISRUPTIVE STARTUP.

3. PROJECT NAME PAGE 3
JOIN US AS WE TALK ABOUT BRINGING A
STARTUP MINDSET TO GLOBAL BUSINESSES,
IMPLEMENTING EVERYTHING FROM LEAN
PRODUCT DEVELOPMENT TECHNIQUES TO
SKUNKWORKS-STYLE INNOVATION LABS.
We’ll cover topics such as

4. PROJECT NAME PAGE 4
WHAT QUALITIES MUST YOU
POSSESS TO SUCCESSFULLY BRING A
STARTUP MINDSET TO A BIG
COMPANY?

5. PROJECT NAME PAGE 5
WHY IS BEING AN ENTREPRENEUR AT
A LARGE COMPANY WORTH DOING
(OR NOT)?

6. PROJECT NAME PAGE 6
WHAT ARE SOME OF THE HURDLES
TO AFFECTING CHANGE AT A LARGE
CORPORATION IF YOU'RE USED
TO A STARTUP?

7. PROJECT NAME PAGE 7
WHAT ARE THE GREATEST PAYBACKS
OF SUCCESSFULLY BRINGING A
STARTUP MINDSET TO A
BIG COMPANY?

8. PROJECT NAME PAGE 8
MEET THE PANELISTS
RAQUEL HERNANDEZ
Senior Technologist
Hyatt DX Lab
Panelist
JOHANNA BEYENBACH
Associate Strategy Director
Undercurrent
Moderator
TOBIAS PEGGS
CEO
Aviary
Panelist
ALEX TEPPER
Global Director of Innovation
GE
Panelist

9. PROJECT NAME PAGE 9
SEE YOU SOON.
startup horse
is start-uppy.
Photos by NASA.