4. 2. British people and diplomacy
place diplomacy before directness in communication
fear that bluntness will offend the other party → may
seem evasive in meetings
use language in a coded manner
It is better to be self-deprecating than self-promotional
5. 3. Business Practices
Handshake - most common form of greeting
Reserved people - take offence at early familiarity
Personal space – no touching.
Punctuality and courtesy - most important aspects of
British business etiquette
No small talk or icebreakers necessary
6. 4. The art of negotiation
Negotiation - problem-solving process!
Avoid any open confrontation and remain calm, formal,
patient and persistent!
Spend time gathering information and discussing details.
Do not stall the negotiation to win time – your
counterparts may lose interest.
7. 4. The art of negotiation
Comfortable with bargaining, but dislike haggling!
British people are quite analytical and usually receptive
to ‘outside’ ideas.
Prefer to negotiate in a fairly straightforward and
honest style.
Corruption and bribery are very rare!
8. 5. Conclusions
Direct when communicating → despite their use of
diplomatic language
Importance of humour in all situations, including
business contexts
When negotiating, British people remain calm and
patient.