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Shade, Chris L
From: Shade, Chris L
Sent: Friday, May 27, 2016 2:59 PM
To: Shade, Chris L
Subject: District of Innovation (DOI) Committee
Importance: High
Follow Up Flag: Follow up
Flag Status: Flagged
Good afternoon, ladies and gentlemen, and welcome aboard Flight “DOI.” This is 
Chris Shade, your Captain speaking. (After all, I am married to Tenille. (If that 
went over your head, click here.) My Co‐Pilot, Tracy Johnson, and I are thrilled 
you decided to join us on this journey. Our final destination is to craft a District 
of Innovation (DOI) Plan to submit to the Denton ISD Board of Trustees prior to 
Spring Break 2017.  
Many of you have been waiting to hear about you role aboard this adventure. First, the school board officially appointed 
the DOI Committee on Tuesday night, and I have a really good reason for not getting back to you the following 
morning…I happened to be in major surgery under heavy anesthesia Wednesday. For what may likely be the month of 
June, I’ll be home recovering from my third operation in two years. (That was a really legit excuse, huh?) 
Next week, expect to receive more details about the process and your roles and responsibilities as well as dates and 
times for our “colloquies.” (I dislike the word, “meetings” and our time together will be engaging and interactive.)  
Our first gathering will be at our Lone Star TIA Conference on either July 19 or 20. (Once the schedule is
finalized, you will be notified of the date and time(s) via email.) George Couros, our keynote speaker, will 
meet exclusively with our DOI Committee. To prep you for our first date, you will receive a copy of his book, 
The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of
Creativity. Start reading once your receive your copy; and we will discuss it with George at 
TIA. There are a number of tidbits I’ve found already; and I’m only through the first section! Since the first 
time I heard George, I’ve been a huge fan. He is a talented educator has a knack for presenting (and 
writing). Because it is during the day in the summertime, I realize you may be unable to attend; and I 
completely understand if you’re unable. Know we will not only be engaging in person throughout our time 
together, but will participate in online activities as well. Tracy is putting together a learning portal for our 
committee. In the days to come, you will receive and invitation to join our discussion. We’ve got a few great activities
cooked up for you all; and I’m excited about the pending dialogue.  
As a huge believer in starting with “why,” it’s essential to understand WHY we are taking on this process. Simon Sinek, 
author and leadership expert, writes,  
“Every organization on the planet knows WHAT they do. These are products they sell or the services they offer. 
Some organizations know HOW they do it. These are the things that make them special or set them apart from 
their competition. Very few organizations know WHY they do what they do. WHY is not about making money (or 
earning higher school ratings). That’s a result. WHY is a purpose, cause or belief. It’s the very reason your 
organization exists.” (For more info, see his fascinating TED Talk on How Great Leaders Inspire Action. The talk is 
one of the top ten viewed TED Talks with over 27 million views.) 
2
For Denton ISD, this process has been over three years in the making. Through social and traditional media, the district 
Educational Improvement Council (EIC), rewrote its mission, our “WHY,” to read as follows:  
“Denton ISD: Empowering lifelong learners to be engaged citizens
who positively impact their local and global community.”
Next, the district logo was designed through crowdsourcing to capture the essence of the mission 
statement and to model the meaning of being a part of a “local AND global community” at the same 
time. Over the past two years, the EIC has worked to develop a community‐based accountability system; and the district 
has crafted a report to reflect the values of the community. The first report is available online at 
http://www.dentonisd.org/whatwevalue.  Now, our district is taking on this opportunity to explore the lengths to which 
we can go as a “District of Innovation,” with “innovation” defined by Couros as “a way of thinking that creates something
new and better.” 
Be looking for our welcome letter (including details on the DOI legislation and your roles and
responsibilities as a committee rep, etc.) and your copy of the Couros book in the days to come.
 
Because the book may arrive after school is dismissed, please reply to this email 
with your name and the address you would like for your book to be mailed. 
 
 
Until next time, 
Chris 
 
 
Chris Shade, Director of School Improvement and Support: WHAT DO I DO? 
Professional Development Center
1212 Bolivar Street
Denton, TX 76201
(940) 369-0676 
www.dentonisd.org/federalprograms and/or www.dentonisd.org/eic 
Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global
community.
Click here to discover my Gallup Strengths and what they mean.
 

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DOI Committee Welcome Email 05/27/16

  • 1. 1 Shade, Chris L From: Shade, Chris L Sent: Friday, May 27, 2016 2:59 PM To: Shade, Chris L Subject: District of Innovation (DOI) Committee Importance: High Follow Up Flag: Follow up Flag Status: Flagged Good afternoon, ladies and gentlemen, and welcome aboard Flight “DOI.” This is  Chris Shade, your Captain speaking. (After all, I am married to Tenille. (If that  went over your head, click here.) My Co‐Pilot, Tracy Johnson, and I are thrilled  you decided to join us on this journey. Our final destination is to craft a District  of Innovation (DOI) Plan to submit to the Denton ISD Board of Trustees prior to  Spring Break 2017.   Many of you have been waiting to hear about you role aboard this adventure. First, the school board officially appointed  the DOI Committee on Tuesday night, and I have a really good reason for not getting back to you the following  morning…I happened to be in major surgery under heavy anesthesia Wednesday. For what may likely be the month of  June, I’ll be home recovering from my third operation in two years. (That was a really legit excuse, huh?)  Next week, expect to receive more details about the process and your roles and responsibilities as well as dates and  times for our “colloquies.” (I dislike the word, “meetings” and our time together will be engaging and interactive.)   Our first gathering will be at our Lone Star TIA Conference on either July 19 or 20. (Once the schedule is finalized, you will be notified of the date and time(s) via email.) George Couros, our keynote speaker, will  meet exclusively with our DOI Committee. To prep you for our first date, you will receive a copy of his book,  The Innovator's Mindset: Empower Learning, Unleash Talent, and Lead a Culture of Creativity. Start reading once your receive your copy; and we will discuss it with George at  TIA. There are a number of tidbits I’ve found already; and I’m only through the first section! Since the first  time I heard George, I’ve been a huge fan. He is a talented educator has a knack for presenting (and  writing). Because it is during the day in the summertime, I realize you may be unable to attend; and I  completely understand if you’re unable. Know we will not only be engaging in person throughout our time  together, but will participate in online activities as well. Tracy is putting together a learning portal for our  committee. In the days to come, you will receive and invitation to join our discussion. We’ve got a few great activities cooked up for you all; and I’m excited about the pending dialogue.   As a huge believer in starting with “why,” it’s essential to understand WHY we are taking on this process. Simon Sinek,  author and leadership expert, writes,   “Every organization on the planet knows WHAT they do. These are products they sell or the services they offer.  Some organizations know HOW they do it. These are the things that make them special or set them apart from  their competition. Very few organizations know WHY they do what they do. WHY is not about making money (or  earning higher school ratings). That’s a result. WHY is a purpose, cause or belief. It’s the very reason your  organization exists.” (For more info, see his fascinating TED Talk on How Great Leaders Inspire Action. The talk is  one of the top ten viewed TED Talks with over 27 million views.) 
  • 2. 2 For Denton ISD, this process has been over three years in the making. Through social and traditional media, the district  Educational Improvement Council (EIC), rewrote its mission, our “WHY,” to read as follows:   “Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community.” Next, the district logo was designed through crowdsourcing to capture the essence of the mission  statement and to model the meaning of being a part of a “local AND global community” at the same  time. Over the past two years, the EIC has worked to develop a community‐based accountability system; and the district  has crafted a report to reflect the values of the community. The first report is available online at  http://www.dentonisd.org/whatwevalue.  Now, our district is taking on this opportunity to explore the lengths to which  we can go as a “District of Innovation,” with “innovation” defined by Couros as “a way of thinking that creates something new and better.”  Be looking for our welcome letter (including details on the DOI legislation and your roles and responsibilities as a committee rep, etc.) and your copy of the Couros book in the days to come.   Because the book may arrive after school is dismissed, please reply to this email  with your name and the address you would like for your book to be mailed.      Until next time,  Chris      Chris Shade, Director of School Improvement and Support: WHAT DO I DO?  Professional Development Center 1212 Bolivar Street Denton, TX 76201 (940) 369-0676  www.dentonisd.org/federalprograms and/or www.dentonisd.org/eic  Denton ISD: Empowering lifelong learners to be engaged citizens who positively impact their local and global community. Click here to discover my Gallup Strengths and what they mean.