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story                                                                                                                                              doglu
                                                                                                                                                       ®




?
the idea behind our project        early idea of a dog bed           1st prototype                      doglu

Project dog-e began with the       We had an idea generation         After a few months of research,    We organised a focus group
desire to make a product that      session and let our creativity    idea and concept generation,       interview with dog-owners
enhances dogs’ well-being,         run wild. The original idea       the team was ready to get their    to discuss their needs and
that dog-owners will love          was to make a smart mat           hands dirty. We built our first    preferences. Dog-owners liked
too. Originally the design         that would react to the dog in    prototype quickly, combining       the idea of a good looking dog
brief called for a device that     some ways and have a playful      existing elements. The first dog   bed that could act as a piece of
measures and improves dogs’        element. It could be a toy, a     mat had a scale, a heating pad,    furniture in the home and be



                                                                                                                                           Doglu
health and well-being. Our         training device or even a dance   a radio and an air freshener! It   versatile in use. We developed
sponsor company Laika-Design       mat linked to the television.     was meant to test the concept;     several concepts, did some
gave us the freedom to develop     We were inspired by the idea      acting as a starting point for     prototyping and choose the
the project in the direction our   of making something new and       technological development and      “doglu” because it was unique,
skills and ideas took us.          enjoyable for dogs.               a tangible talking piece.          attractive and adaptable.
hello,
we’re dog-e, nine students dedi-
cated to making dogs and their
owners happier.

dog-e is a multidisciplinary prod-
uct development project (PDP)
assigned by the sponsor company
Laika-Design and conducted at the
Helsinki University of Technology.
The year-long project course is an
opportunity for students to test
their skills in practice, to design
and build a working prototype. Our
team consists of students majoring
in engineering, design, business
and cognitive science.

Laika-Design is a Helsinki-based
textile design company formed
during the spring of 2007 by three
friends who wanted to create
products and services to meet dog-
owners needs.


                                      X                               A                                 U                               O

                                      The X-position gives the dog    Dogs want to feel secure –        Some dogs and owners like       Dogs like to have their own
                                      two different levels to spend   they often rest under the         more traditional beds. The      personal space. The doglu
                                      time on. The top level is a     table or a sofa. In the A-posi-   doglu in the U-position re-     in the O-position acts like an
                                      great spot to follow the ac-    tion the doglu is a cosy place    sembles a conventional dog      indoor doghouse. The door-
                                      tion from. The bottom level     to bury into. The owner can       basket. The non-slip pads on    way is big enough to allow
                                      can be used as a nest or a      use it as a footrest or seat.     the bottom ensure it stays in   dogs to follow what is going
                                      storage space. The mattress                                       place and the mattress is a     on around them. The round
                                      can be placed on either level                                     comfy place to relax.           shape makes a good-looking
                                      and magnets keep the doglu                                                                        interior element.
                                      pieces firmly connected.

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Doglu PDP flyer

  • 1. story doglu ® ? the idea behind our project early idea of a dog bed 1st prototype doglu Project dog-e began with the We had an idea generation After a few months of research, We organised a focus group desire to make a product that session and let our creativity idea and concept generation, interview with dog-owners enhances dogs’ well-being, run wild. The original idea the team was ready to get their to discuss their needs and that dog-owners will love was to make a smart mat hands dirty. We built our first preferences. Dog-owners liked too. Originally the design that would react to the dog in prototype quickly, combining the idea of a good looking dog brief called for a device that some ways and have a playful existing elements. The first dog bed that could act as a piece of measures and improves dogs’ element. It could be a toy, a mat had a scale, a heating pad, furniture in the home and be Doglu health and well-being. Our training device or even a dance a radio and an air freshener! It versatile in use. We developed sponsor company Laika-Design mat linked to the television. was meant to test the concept; several concepts, did some gave us the freedom to develop We were inspired by the idea acting as a starting point for prototyping and choose the the project in the direction our of making something new and technological development and “doglu” because it was unique, skills and ideas took us. enjoyable for dogs. a tangible talking piece. attractive and adaptable.
  • 2. hello, we’re dog-e, nine students dedi- cated to making dogs and their owners happier. dog-e is a multidisciplinary prod- uct development project (PDP) assigned by the sponsor company Laika-Design and conducted at the Helsinki University of Technology. The year-long project course is an opportunity for students to test their skills in practice, to design and build a working prototype. Our team consists of students majoring in engineering, design, business and cognitive science. Laika-Design is a Helsinki-based textile design company formed during the spring of 2007 by three friends who wanted to create products and services to meet dog- owners needs. X A U O The X-position gives the dog Dogs want to feel secure – Some dogs and owners like Dogs like to have their own two different levels to spend they often rest under the more traditional beds. The personal space. The doglu time on. The top level is a table or a sofa. In the A-posi- doglu in the U-position re- in the O-position acts like an great spot to follow the ac- tion the doglu is a cosy place sembles a conventional dog indoor doghouse. The door- tion from. The bottom level to bury into. The owner can basket. The non-slip pads on way is big enough to allow can be used as a nest or a use it as a footrest or seat. the bottom ensure it stays in dogs to follow what is going storage space. The mattress place and the mattress is a on around them. The round can be placed on either level comfy place to relax. shape makes a good-looking and magnets keep the doglu interior element. pieces firmly connected.