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- 1. Social Media Policies and the Integration of Digital Natives into the Workforce Stephen Troughton
- 2. Topic and Issues : Research Question • First generation 1980-1993 • Second Generation 1993 – Present • Connectivity: Laptops, phones, tablets, • Workplace: Social Media factions/confusion • Digital Immigrant: Managers Question Is there a significant difference in Social Media Policies across businesses - if so, what could that mean for those that are less progressive?
- 3. Concepts from the Literature review Concepts • Possessing new ways of knowing and being • Multi-taskers, team-oriented and collaborative • Continuous Partial Attention • Social Media Policies that support personal use contribute to a higher person-organisation fit (POF) Method • Global online review of social media policies (48 sample) • Education, Government, Private and Healthcare • Key points: Purpose, Outline, Prohibitions, Personal Use
- 4. Key Findings – Industry Segmentation • Healthcare scored the highest & NZ DHBs collaborate • Government Agencies (Councils) scored the lowest 0 1 2 3 4 5 6 Healthcare Education Business Government Agency Average of Key Score Average of Total Score
- 5. Key Findings – Country Segmentation • USA scored highly (Intel, IBM, Apple, Coca-Cola) • New Zealand well off the pace! Country Average of Key Score Average of Total Score Spain 5.00 6.00 USA 4.85 6.08 Germany 4.00 5.00 Australia 3.14 4.57 Canada 2.50 5.00 UK 2.44 4.56 New Zealand 1.50 3.38
- 6. Contrasting Policies Progressive “….we want our Company's more than 150,000 associates … to join those conversations, represent our Company, and share the optimistic and positive spirits of our brands.” Less Progressive “The use of Council assets ... for engaging in social media is permitted as long as your use:1) directly relates … to your work at the Regional Council….:”
- 7. Implications • Progressive businesses, industries and countries recognise the competitive advantages that technology can deliver • Digital Natives are early adopters of technology • Social Media Policies can influence a Digital Native’s POF • Less progressive SMPs may fail to attract Digital Natives • Not finding the right balance could affect performance and competitiveness
- 8. Recommendations • Digital Natives possess new ways of doing things, but these need to be harnessed. • SMPs need to be balanced – Protect IP, brands, employees and productivity – to attract and integrate this talent into the workforce • Create norms and manage expectations through – Socialising themes online – Collaboration within and across industries
Editor's Notes
- I suspect a number of you have these at home – sometimes its hard to work out which one is the accessory These guys are likely to be known as 3rd generation Digital Natives – completely embedded in Web 2.0 Tech I have two at home – early 2nd generation and they drive the technology revolution in our house (with my money) Collaborate on music through spotify – we agree the mix – even next year Nova Energy – Commercial & Industrial Sales – open plan office mix of generation Some employees went straight into the workforce from school – same age. Different rules on connectivity apply Companies need to protect their IP, brands, staff & productivity -many use internet/social media policies to do so But what if the balance isn’t right, what if its too rigid compared to another business could that affect a business’s ability to attract Digital Natives and what could that mean for managers and businesses?
- The presence of a SMP at least sets the tone and is a reference point – without confusion and employee issues As technology advances these policies must be reviewed to stay relevant Marc Prensky dubbed non-native Digital Immigrants and like immigrants, some adopt the language and culture more eagerly and proficiently than others – but all retain some form of accent. I’m an immigrant, 17, adapted to the Kiwi lifestyle, but there is a part of me that is still English and try as I might I can never make that full leap. As with technology, I appreciate all that it does for me, connectivity etc., but I’m not as enchanted with it as these Digital Natives and nor, I suspect are most Managers of today (also DI’s) CLICK So when these policies are set, how much consideration is given to employee engagement compared to basic work needs? Question!!
- Literature review – understand what are the known and purported characteristics of Digital Natives and what research had been carried out linking Digital Natives, SMP and the workplace? So having crafted an image of Digital Natives the research would look to explore the various SMP available online, examine their key differences and create some form of quantitative measurement to rank them from a Digital Natives perspective.
- Healthcare scored the highest and the research identified that NZ DHBs adopted a collaborative approach Government agencies were the least progressive, and in NZ this was due to Regional Council SMPs Interestingly, with the exception of Healthcare the results show an inverse relationship between Key and Total scores (government agencies life and breath policy) Thames valley Police – life or death situations/confidentiality
- NZ Government 4 3 Councils average -2 Universities and DHBs Culture, capacity or cost of internet,
- There are different ways to guide staff
- Team introduction What we have worked on over the last 10 weeks. Thank Mark for coming
- Team introduction What we have worked on over the last 10 weeks. Thank Mark for coming