Electronic dance music DJs and producers have become superstars due to the rise of social media. They are able to connect directly with fans and share details of their personal lives online. This close relationship has helped electronic music sales grow exponentially, surpassing rock and roll. Artists like Avicii, Deadmau5, Skrillex, and Swedish House Mafia have millions of social media followers and are able to sell out shows through online promotions alone. Their online presence has given them tremendous influence and made electronic dance music a mainstream genre.