SlideShare a Scribd company logo
November 2018 / Page 0marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
DIY CTV/OTT
Fraud Prevention
November 2018
Augustine Fou, PhD.
acfou [at] mktsci.com
212. 203 .7239
November 2018 / Page 1marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
If you look at the data
yourself, you can pick off
the CTV/OTT ad fraud.
November 2018 / Page 2marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Spelling Errors, Old Versions
Bad guys are greedy and lazy – misspelling, old versions
“Do you, or any people you know, surf a ton of
webpages on their smart TVs? Using the remote
which doesn’t have a keyboard?”
November 2018 / Page 3marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Repeatedly loading ads/pages
Humans don’t surf exactly the same number of times
Also note that the
geolocations are
varied so it is not
too obvious.
But the
correlations and
exact same
quantities are not
human-like.
November 2018 / Page 4marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Geolocations of CTV Viewers
Which geolocation pattern reflects humans watching CTV
Top is a plot of
the purported
geolocations of
CTV/OTT viewers.
Does that look
normal to you?
(bottom is plot of
visitors to good
publishers’ sites)
November 2018 / Page 5marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Each vertical gray line is midnight; most volume 12 – 4a
When do humans watch Roku?
November 2018 / Page 6marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
About the Author
Augustine Fou, PhD.
acfou [@] mktsci.com
212. 203 .7239
November 2018 / Page 7marketing.scienceconsulting group, inc.
linkedin.com/in/augustinefou
Dr. Augustine Fou – Independent Ad Fraud Researcher
2013
2014
Published slide decks and posts:
http://www.slideshare.net/augustinefou/presentations
https://www.linkedin.com/today/author/augustinefou
2016
2015
2017

More Related Content

Similar to Diy CTV and OTT Ad Fraud Prevention

Marketers' Playbook Questions to Ask Verification Vendors
Marketers' Playbook   Questions to Ask Verification VendorsMarketers' Playbook   Questions to Ask Verification Vendors
Marketers' Playbook Questions to Ask Verification Vendors
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud   spi virtual meetingInvestigating digital ad fraud   spi virtual meeting
Investigating digital ad fraud spi virtual meeting
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad fraud is cash out for hacking
Ad fraud is cash out for hackingAd fraud is cash out for hacking
Ad fraud is cash out for hacking
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad Tech Organized Crime
Ad Tech Organized CrimeAd Tech Organized Crime
Why Fraud detection doesn't work
Why Fraud detection doesn't workWhy Fraud detection doesn't work
Why Fraud detection doesn't work
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
State of Digital Ad Fraud Q4 2018
State of Digital Ad Fraud Q4 2018State of Digital Ad Fraud Q4 2018
State of Digital Ad Fraud Q4 2018
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Fake Everything 2019 Update
Fake Everything 2019 UpdateFake Everything 2019 Update
Procurement to Help Fight Ad Fraud
Procurement to Help Fight Ad FraudProcurement to Help Fight Ad Fraud
Procurement to Help Fight Ad Fraud
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Hidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathHidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply Path
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Not dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the RoomNot dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the Room
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Fraud Detection is Easily Fooled
Fraud Detection is Easily FooledFraud Detection is Easily Fooled
Fraud Detection is Easily Fooled
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
B2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbookB2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbook
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital Ad Fraud Is Not Illegal Yet
Digital Ad Fraud Is Not Illegal YetDigital Ad Fraud Is Not Illegal Yet
Digital Ad Fraud Is Not Illegal Yet
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
B2C Marketers Anti Ad-Fraud Playbook
B2C Marketers Anti Ad-Fraud PlaybookB2C Marketers Anti Ad-Fraud Playbook
B2C Marketers Anti Ad-Fraud Playbook
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
State of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fouState of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industryDigital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industry
Dr. Augustine Fou - Independent Ad Fraud Researcher
 

Similar to Diy CTV and OTT Ad Fraud Prevention (20)

Marketers' Playbook Questions to Ask Verification Vendors
Marketers' Playbook   Questions to Ask Verification VendorsMarketers' Playbook   Questions to Ask Verification Vendors
Marketers' Playbook Questions to Ask Verification Vendors
 
Investigating digital ad fraud spi virtual meeting
Investigating digital ad fraud   spi virtual meetingInvestigating digital ad fraud   spi virtual meeting
Investigating digital ad fraud spi virtual meeting
 
Ad fraud is cash out for hacking
Ad fraud is cash out for hackingAd fraud is cash out for hacking
Ad fraud is cash out for hacking
 
State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018State of Digital Ad Fraud Q2 2018
State of Digital Ad Fraud Q2 2018
 
What CFEs can do about digital ad fraud
What CFEs can do about digital ad fraudWhat CFEs can do about digital ad fraud
What CFEs can do about digital ad fraud
 
Ad Tech Organized Crime
Ad Tech Organized CrimeAd Tech Organized Crime
Ad Tech Organized Crime
 
Why Fraud detection doesn't work
Why Fraud detection doesn't workWhy Fraud detection doesn't work
Why Fraud detection doesn't work
 
State of Digital Ad Fraud Q4 2018
State of Digital Ad Fraud Q4 2018State of Digital Ad Fraud Q4 2018
State of Digital Ad Fraud Q4 2018
 
History and Impact of Digital Ad Fraud
History and Impact of Digital Ad FraudHistory and Impact of Digital Ad Fraud
History and Impact of Digital Ad Fraud
 
Fake Everything 2019 Update
Fake Everything 2019 UpdateFake Everything 2019 Update
Fake Everything 2019 Update
 
Procurement to Help Fight Ad Fraud
Procurement to Help Fight Ad FraudProcurement to Help Fight Ad Fraud
Procurement to Help Fight Ad Fraud
 
Hidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply PathHidden Costs in Digital Media Supply Path
Hidden Costs in Digital Media Supply Path
 
Not dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the RoomNot dirty LITTLE secret but Elephant in the Room
Not dirty LITTLE secret but Elephant in the Room
 
Fraud Detection is Easily Fooled
Fraud Detection is Easily FooledFraud Detection is Easily Fooled
Fraud Detection is Easily Fooled
 
B2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbookB2B marketers anti ad-fraud playbook
B2B marketers anti ad-fraud playbook
 
Digital Ad Fraud Is Not Illegal Yet
Digital Ad Fraud Is Not Illegal YetDigital Ad Fraud Is Not Illegal Yet
Digital Ad Fraud Is Not Illegal Yet
 
Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020Ad fraud update for publishers Feb 2020
Ad fraud update for publishers Feb 2020
 
B2C Marketers Anti Ad-Fraud Playbook
B2C Marketers Anti Ad-Fraud PlaybookB2C Marketers Anti Ad-Fraud Playbook
B2C Marketers Anti Ad-Fraud Playbook
 
State of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fouState of digital ad fraud 2017 by augustine fou
State of digital ad fraud 2017 by augustine fou
 
Digital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industryDigital ad fraud impact on class action notice industry
Digital ad fraud impact on class action notice industry
 

More from Dr. Augustine Fou - Independent Ad Fraud Researcher

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacks
Dr. Augustine Fou - Independent Ad Fraud Researcher
 
Marketer Outcomes Study
Marketer Outcomes StudyMarketer Outcomes Study

More from Dr. Augustine Fou - Independent Ad Fraud Researcher (20)

Forensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdfForensic Auditing of Digital Media.pdf
Forensic Auditing of Digital Media.pdf
 
Q1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMMQ1 2022 Update on ad fraud for AMM
Q1 2022 Update on ad fraud for AMM
 
Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021Ad blocking benchmarks q4 2021
Ad blocking benchmarks q4 2021
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Still nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fouStill nothing but ad fraud 2021 dr augustine fou
Still nothing but ad fraud 2021 dr augustine fou
 
Bad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiencyBad guys optimize ad fraud efficiency
Bad guys optimize ad fraud efficiency
 
Alternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v finalAlternative to ANA's end to end supply chain transparency study v final
Alternative to ANA's end to end supply chain transparency study v final
 
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad RevenueImpact of Loss of 3P Cookies on Publishers' Ad Revenue
Impact of Loss of 3P Cookies on Publishers' Ad Revenue
 
Digital Media Trust Collaborative
Digital Media Trust CollaborativeDigital Media Trust Collaborative
Digital Media Trust Collaborative
 
2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy2021 update on ad fraud brand safety privacy
2021 update on ad fraud brand safety privacy
 
Browser and OS Share Jan 2021
Browser and OS Share Jan 2021Browser and OS Share Jan 2021
Browser and OS Share Jan 2021
 
Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020Digital Fraud Viewability Benchmarks Q4 2020
Digital Fraud Viewability Benchmarks Q4 2020
 
Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020Four types of digital ad spend updated august 2020
Four types of digital ad spend updated august 2020
 
How to Use FouAnalytics For Marketers
How to Use FouAnalytics   For MarketersHow to Use FouAnalytics   For Marketers
How to Use FouAnalytics For Marketers
 
FouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked inFouAnalytics DIY site media analytics fraud detection baked in
FouAnalytics DIY site media analytics fraud detection baked in
 
Fraud by Browser Study
Fraud by Browser StudyFraud by Browser Study
Fraud by Browser Study
 
Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1Digital Ad Fraud FAQ Question 1
Digital Ad Fraud FAQ Question 1
 
Digital ad dollars trickle down chart
Digital ad dollars trickle down chartDigital ad dollars trickle down chart
Digital ad dollars trickle down chart
 
Botnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacksBotnets used for ad fraud spam ddos attacks
Botnets used for ad fraud spam ddos attacks
 
Marketer Outcomes Study
Marketer Outcomes StudyMarketer Outcomes Study
Marketer Outcomes Study
 

Recently uploaded

一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
nuttdpt
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
ihavuls
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
Walaa Eldin Moustafa
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Aggregage
 
Monthly Management report for the Month of May 2024
Monthly Management report for the Month of May 2024Monthly Management report for the Month of May 2024
Monthly Management report for the Month of May 2024
facilitymanager11
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
aqzctr7x
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
nyfuhyz
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
bmucuha
 
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
y3i0qsdzb
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
bopyb
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
Márton Kodok
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
wyddcwye1
 
writing report business partner b1+ .pdf
writing report business partner b1+ .pdfwriting report business partner b1+ .pdf
writing report business partner b1+ .pdf
VyNguyen709676
 
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
a9qfiubqu
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
SaffaIbrahim1
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
Bill641377
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
sameer shah
 
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Kaxil Naik
 
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens""Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
sameer shah
 
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
z6osjkqvd
 

Recently uploaded (20)

一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
一比一原版(UCSB文凭证书)圣芭芭拉分校毕业证如何办理
 
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
原版制作(unimelb毕业证书)墨尔本大学毕业证Offer一模一样
 
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data LakeViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
ViewShift: Hassle-free Dynamic Policy Enforcement for Every Data Lake
 
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...
 
Monthly Management report for the Month of May 2024
Monthly Management report for the Month of May 2024Monthly Management report for the Month of May 2024
Monthly Management report for the Month of May 2024
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
一比一原版(UMN文凭证书)明尼苏达大学毕业证如何办理
 
一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理一比一原版(UO毕业证)渥太华大学毕业证如何办理
一比一原版(UO毕业证)渥太华大学毕业证如何办理
 
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
一比一原版巴斯大学毕业证(Bath毕业证书)学历如何办理
 
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
一比一原版(GWU,GW文凭证书)乔治·华盛顿大学毕业证如何办理
 
Build applications with generative AI on Google Cloud
Build applications with generative AI on Google CloudBuild applications with generative AI on Google Cloud
Build applications with generative AI on Google Cloud
 
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
原版一比一利兹贝克特大学毕业证(LeedsBeckett毕业证书)如何办理
 
writing report business partner b1+ .pdf
writing report business partner b1+ .pdfwriting report business partner b1+ .pdf
writing report business partner b1+ .pdf
 
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
原版一比一弗林德斯大学毕业证(Flinders毕业证书)如何办理
 
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docxDATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
DATA COMMS-NETWORKS YR2 lecture 08 NAT & CLOUD.docx
 
Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...Population Growth in Bataan: The effects of population growth around rural pl...
Population Growth in Bataan: The effects of population growth around rural pl...
 
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...
 
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
Orchestrating the Future: Navigating Today's Data Workflow Challenges with Ai...
 
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens""Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
"Financial Odyssey: Navigating Past Performance Through Diverse Analytical Lens"
 
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
一比一原版英属哥伦比亚大学毕业证(UBC毕业证书)学历如何办理
 

Diy CTV and OTT Ad Fraud Prevention

  • 1. November 2018 / Page 0marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou DIY CTV/OTT Fraud Prevention November 2018 Augustine Fou, PhD. acfou [at] mktsci.com 212. 203 .7239
  • 2. November 2018 / Page 1marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou If you look at the data yourself, you can pick off the CTV/OTT ad fraud.
  • 3. November 2018 / Page 2marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Spelling Errors, Old Versions Bad guys are greedy and lazy – misspelling, old versions “Do you, or any people you know, surf a ton of webpages on their smart TVs? Using the remote which doesn’t have a keyboard?”
  • 4. November 2018 / Page 3marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Repeatedly loading ads/pages Humans don’t surf exactly the same number of times Also note that the geolocations are varied so it is not too obvious. But the correlations and exact same quantities are not human-like.
  • 5. November 2018 / Page 4marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Geolocations of CTV Viewers Which geolocation pattern reflects humans watching CTV Top is a plot of the purported geolocations of CTV/OTT viewers. Does that look normal to you? (bottom is plot of visitors to good publishers’ sites)
  • 6. November 2018 / Page 5marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Each vertical gray line is midnight; most volume 12 – 4a When do humans watch Roku?
  • 7. November 2018 / Page 6marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou About the Author Augustine Fou, PhD. acfou [@] mktsci.com 212. 203 .7239
  • 8. November 2018 / Page 7marketing.scienceconsulting group, inc. linkedin.com/in/augustinefou Dr. Augustine Fou – Independent Ad Fraud Researcher 2013 2014 Published slide decks and posts: http://www.slideshare.net/augustinefou/presentations https://www.linkedin.com/today/author/augustinefou 2016 2015 2017