5. flacke@orange.fr
5
Which
(outsourcing)
savings? „The truth is, no one saves 80
percent by shipping IT work to India
or any other country.
Few can say they save even half that.
As just one example, United Technologies,
is saving just over 20 percent by
outsourcing to India.“
Hidden costs of outsourcing, CIO Magazine,Sept. 2003
9. flacke@orange.fr
9
Requirement
list
Department Needs Documentation
Marketing Pre-sales Flyer, Web page,
fact sheet, video
Legal Safety
recommendations,
legal requirements
Standard & Safety
message Bible?
Training Training support PPT, video, manual
Product
management
/operations
End user
documentation
User manual,
installation manual,
Web, Twitter, etc
11. flacke@orange.fr
11
Globalization
requirements
• One fits all?
• Inquire with
Country
Managers
Countries/
Regions
Languages Legal
requirements
Europe 23 European
Standards
North America 2 (3?) ANSI, ISO
North
Africa/Middle
East
3 ISO
Asia
(prospecting)
3 ISO
14. flacke@orange.fr
14
Twitter…?
• Is the sausage
machine
twittable?
Customer service on Twitter:
• Does your software documentation pass the
Twitter test?
The key is to have many small help topics
that focus on specific questions your
customers have.
http://tinyurl.com/9ryzwm8
16. flacke@orange.fr
16
Based on
requirements
• Post Sales
(Customer
service) needs
PostSales
Installation Guide
Operations
Guide
Maintenance
Guide
Paper
(pdf)
Web
Twitter
Mobile
Electr
onic
UG
QuickSta
rt
QuickSta
rt
OG MG
Web
Twitter
Mobile
Elect
ronicVideo
Video
Paper
(pdf)
Paper
(pdf)
Electr
onic
Training
HelpFil
es
18. flacke@orange.fr
18
Fact Sheet:
multiple usage
• Presales (1)
• Paper or
electronic
Information
needs
Department P
or
E
Usage
One Page Fact
sheet
Pre Sales P,
E
Exhibition,
Prospect visit
Web
Leaflets &
catalogues
Pre Sales P Exhibition,
Prospect visit
Proposals Marketing/
Engineering
P RFP or
unsolicitated
Product
presentation
Marketing E Powerpoint,
Videos,
Twitter
Single content,
multiple usage
8!!!
19. flacke@orange.fr
19
Fact Sheet:
multiple usage
• Post sales
(2)
• Paper or
electronic
Information
needs
Depart.t P or
E
Format
Installation
Guide
Post sales P,
E
Full Guide
Operation
Guide
Customer
Relation-
ship
P, E Full Guide,
Quickstart Guide
(pdf), Web (HTML)
Online Help, Video
Maintenance
Guide
Customer
Support
P,E Full Guide, Web,
Mobile, Video,
Online Help
Course book Training P, E Powerpoint, Videos,
Twitter, Web
15!!!!
20. flacke@orange.fr
20
Mobile-
compatible?
• Twitter
compatible?
Wurst Machine Frankfurter Star
www.FrankfurterStar.com
For Frankfurter, WeissWurst, Lyoner Wurst, Curry
Wurst
Reference: FW Inject 2012
Volume: 5 x 1,000 liter
Vacuum pump: integrated
Twitter
compatible!
Reference topics are
designed for speed (*)
(*) DITA Best practices,
Michelle Carey
21. flacke@orange.fr21
Woongjin Coway
Water purifier using a QR
code management video
QR code
generated
QR code attached
to device
QR code scanned with a
smartphone / tablet
computer
QR code
information sent to
the server
QR code analysis
and instructional
video
Appropriate equipment
related videos
View Videos form
Video sidebar
Live-action
movie
24. flacke@orange.fr
24
Based on
Globalization
requirements
• Europe
• USA
Europe USA
EU Machine Dir
Legal Requ-EU
CE Certification
Languages: 8
EN – FR – DE – IT
– SP – NL- SE - PT
Legal Requ. US
Languages: 2
EN - SP
ANSI
Illustrations
Continental - UK
Illustrations
US
26. flacke@orange.fr
26
Globalization
and Reuse ?
• Languages: EN, FR, SP
• Standards: ISO, EU
• Units of measure: metric, imperial
• Illustrations
• Product names
•Safety messages
• 63% savings in translation
[DITA Roi and translation, Mark Lewis /Quark Inc.
See http://tinyurl.com/9jautrp]
28. flacke@orange.fr
28
Why Reuse ?
• Which risks?
• The description of different crosswind landing
techniques (crab-angle, sideslip or a combination)
contained in flight operations documentation FCOM,
FCTM, FCOM Bulletins and FOBN were not uniform
and in part contradictory.
Investigation
report
29. flacke@orange.fr
29
Why Reuse ?
• Warning
messages?
"Warnings and cautions are a good example of reuse in
aerospace documentation.
They describe hazards that may cause injury or death or
damage to the aircraft.
For product liability reasons, these warnings and cautions
are carefully reviewed and approved by qualified personnel.
Technical authors may be required to reuse these warnings
and cautions verbatim across all documents. "
Applicable to
Machine
Industry!
http://efasoft.blogspot.com/2008/05/s1000d-
content-reuse.html
31. flacke@orange.fr
31
Evaluate Cost
savings ?
• Methodology?
• Guesstimates?
• Percent topic reuse
• Fraction of topics reused somewhere
• Average topic reuse
• Average number of times a topic has been
used
32. flacke@orange.fr
32
Evaluate Cost
savings ?
• Methodology?
• Percent
repository words
reused!
• Repository words reused in
context
• Ratio of the repository content to the
produced content
The ratio of the repository content to the produced
content metric works at the content level rather than
at the topic level. This metric is proportional to actual
costs because translation is charged by the word,
and maintenance costs are proportional to the
volume of content rather than to the number of topics
What is the Best Metric to Measure Success of
Your Reuse of DITA Topics? Bill Hackos, CIDM
Newsletter
33. flacke@orange.fr
33
Summary
• Reuse through departments
• Reuse in different formats
• Reuse through countries and
languages
• Reuse for quality
• Reuse for safety
• Reuse for cost
savings!