Presentation given in Seattle around the 4 to 5 trends that are changing the way we communicate. Special focus on higher education communication departments.
Advanced Facebook Marketing: The latest changes, best practice tips, tricks a...The Digiterati
Slides from a presentation at the University of Portsmouth Business School on `6 March 2016.
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How to Build the Business of the Future v2Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Advanced Facebook Marketing: The latest changes, best practice tips, tricks a...The Digiterati
Slides from a presentation at the University of Portsmouth Business School on `6 March 2016.
Download 3 great Facebook resources free of charge:
- The Facebook Ads Toolkit - 66 pages retails at £29
- Study: Boosted vs Promoted Posts - which is best?
(The only study of it's kind in the world)
- Case study: Social media and technology use by UK wellbeing services
https://thedigiterati.com/free-facebook-resources/
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
How Consumer Technology Companies Are Changing the WorldKyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How to Build the Business of the Future v2Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
Closing the Knowledge Divide: How to Build the Business of the FutureKyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
10 Criteria to Help You Compare Venture Debt Term SheetsKyle Lacy
By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups.
Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks.
While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.
Content by Diana Martz. Design by Rachel Worthman.
They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces.
That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.
The Economic Impact of Female EntrepreneursKyle Lacy
In 1999, Babson College’s Diana Project published its seminal report on the state of venture capital investments in female entrepreneurs. This report set out to examine why fewer than 5% of all ventures receiving equity financing had women on their executive teams. While antiquated logic might have left you to quickly surmise that female entrepreneurs were neither prepared nor motivated to found high-potential businesses and as a result, were not good candidates for venture capital investors, the Diana Project report actually found stark evidence to the contrary.
Women indeed had the skills, expertise and experience required to lead high-growth ventures, yet, despite their preparedness and qualifications, were consistently left behind.
Fast forward to the second iteration of the report published last year. Unlike the bleak picture the original report drew, time shifted the landscape in the favor of female leaders. While there is still much progress to be made, the 2014 report uncovered immense growth. In fact, data from the report showed that between 2011 and 2013 more than 15% of the companies receiving venture capital investment had a woman on the executive team, compared with just 5% in 1999, proving that given the chance and access to the right networks, women can command equity financing to grow their businesses. And, to further show that women can and will succeed when given the opportunity, First Round Capital discovered just this week that their investments with a female founder performed 63% better than those with all-male founding teams.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Change Agents: How Consumer Centric Technology Companies Change the WorldKyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
What I Learned About Software Marketing and Growth After 2 Years in Venture C...Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston.
The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable.
Here are a few.
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance.
YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
You Can't Growth Hack Your Way to SuccessKyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE.
Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
Marketing is Dead - Uberflip User Conference PresentationKyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Understanding the Shifts Changing Marketing TodayKyle Lacy
Presentation given in New York City on 5/19 for Idio.
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Why marketing is changing and what you must do to survive
Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a buyer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing.
Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the product manager, we are experience makers and managers. The only thing that makes us relevant are the experience we provide. Everything else is just noise.
4 Leadership Shifts You Must Make For Successful Content Marketing in 2016Kyle Lacy
Presentation given at the Content2Conversion conference in Scottsdale, AZ on 2/16/2016. There are four shifts that must happen for content marketers to be successful in 2016.
1. Build the right team.
2. Create better thought leadership.
3. Internal activation is almost more important than external.
4. Learn the important unit economics of your business.
10 Criteria to Help You Compare Venture Debt Term SheetsKyle Lacy
By John McCullough, Director of Business & Corporate Development at OpenView. As either a key source of minimally dilutive growth funding and / or runway between equity financings, debt is an important component of the capital structure for many VC-backed startups.
Whether you’re raising your first credit line or have been working with the same lender for years, it’s important to understand how to compare venture debt offers (in very general terms, we’ll define venture debt as term financing with durations of between 3 and 5 years), either from less risk-averse venture debt funds or more conservative banks.
While not exhaustive, here are 10 items to compare across competing term sheets that should, to some extent, be up for negotiation.
Content by Diana Martz. Design by Rachel Worthman.
They say that variety is the spice of life. And that definitely applies when hiring. In fact, OpenView’s Talent Team has made a big push this year to focus on diversity in hiring. Diverse teams have been shown to out-produce their non-diverse counterparts and overall create more interesting, enjoyable workplaces.
That being said, when you’re hiring, there are certain personalities to look for and avoid. And when it comes to salespeople, we’ve found there are 4 distinct personalities: the Producer, the Professional, the Technician and the Caretaker. While all have good traits, there’s one person among the four you’d always want on your team in a closing role. Check out the infographic to find out.
The Economic Impact of Female EntrepreneursKyle Lacy
In 1999, Babson College’s Diana Project published its seminal report on the state of venture capital investments in female entrepreneurs. This report set out to examine why fewer than 5% of all ventures receiving equity financing had women on their executive teams. While antiquated logic might have left you to quickly surmise that female entrepreneurs were neither prepared nor motivated to found high-potential businesses and as a result, were not good candidates for venture capital investors, the Diana Project report actually found stark evidence to the contrary.
Women indeed had the skills, expertise and experience required to lead high-growth ventures, yet, despite their preparedness and qualifications, were consistently left behind.
Fast forward to the second iteration of the report published last year. Unlike the bleak picture the original report drew, time shifted the landscape in the favor of female leaders. While there is still much progress to be made, the 2014 report uncovered immense growth. In fact, data from the report showed that between 2011 and 2013 more than 15% of the companies receiving venture capital investment had a woman on the executive team, compared with just 5% in 1999, proving that given the chance and access to the right networks, women can command equity financing to grow their businesses. And, to further show that women can and will succeed when given the opportunity, First Round Capital discovered just this week that their investments with a female founder performed 63% better than those with all-male founding teams.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Before I start … Each year ExactTarget publishes new editions of our Subscribers, Fans and Followers research series. The most recent edition, our 21st, 2013 Global Stats Executive Summary, where we share stats on email, mobile, social and the web from our 7 offices around the globe.You can visit exacttarget.com/SFF to download it or any of the other additions that you see here.
When we set out on creating new editions of research, we look to our clients and marketers and consumers and asking them: “what’s next”. All of the stats, themes and info that I will talk about today come from the research.
“Businesses need to be able to truly serve the individual.” Well said. Traditionally, marketer have targeted groups of customers; a select audience.Marketers are now shifting their focus to targeting individuals; the individuals that exist within a select audience.
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
Email has survived more “guru”-predicted, near-death experiences than any other medium. The lesson, “_____ Is Dead” proclamations are foolish in a world fragmented by channels and devices. There’s more than enough room for everyone. This should calm some content marketing nerves who woke up to “Blogging Is Dead” headlines earlier this year. But it should also serve as a cautionary tale about beating a dead subject line. “_____ Is Dead” headlines are clearly provocative, linkbait. However, if you ride such waves too late or with a faulty premise, you run the risk of sending “rolling eye content” and losing your credibility. Don’t sacrifice accuracy for provocation.
Moments … yes, moments. Moments are opportunities to connect with consumers.Moments are an opportunity to create a big something out a seemingly nothing.Moments can be monetized. Moments are the result of savvy marketers who understand what is it that their customers want, when they want it and how they want to get it. Moments matter. The good news is that digital marketing powers a lot of moments.
Seth Casteel is photographer of these “dogs under water” snaps. When he took these his bank account was almost empty.He had previously bought an underwater camera and decide to put it to good use. He took a few pics of his dog in the pool, posted them on his website; shared it to facebook; a friend then posted a pic reddit; Seth and his underwater dog became an instant viral hit. Almost overnight , traffic to his website jumped from around 200 hits a day to over 100,000.Seth’s underwater dogs photos are now a coffee table book.He also now sells photos of on-land dogs, kitty-cats and people and their pets. Seth has since received over 1,000 request for private photo shoots from dog owners in over 20 countries around the world. Seth Casteel’s dog picture was a moment. The moment he snapped that pic of his dog underwater, he created a big something; he created a moment that people wanted to be a part of … and pay to do so. Seth’s bank account isn’t empty anymore.
And this is a good point, because today’s life cycle isn’t the linear, one-size-fits all, end-to-end process that it used to be. Today’s lifecycle is about the many, various online and offline touchpoints that customers can have with brands, products or services throughout the lifecycle.And if my powerpoint skills were any better, I would have made that squiggly line of touchpoints twist itself up into a double-helix strand of DNA to represent an individual’s own unique collection of moments throughout the lifecycle.
OK, now let’s run through a few different type of moments. First up, Mobile Moments
You may have seen this before … The top image was taken in 2005 in St. Peter’s Basilica in Rome when the crowd said goodbye to Pope John Paul.The bottom image was taken in 2013, when the crowd said hello to Pope Francis.Those images say it all. We’ve gone from being observers of moments to participants where everything and anything … any moment … can be shared, tagged, tweeted and marketed to.
The next type of Moment clients are talking about: Responsive Moments.
Responsive design has moved from a nice to have to a must have. The increased, everyday importance and use of mobile in our lives requires us to design to meet customer expectations.And their number one expectation is that there be no pinching required to read what we are trying to sell them or tell them. Any effort needed to pinch-in or zoom-out is not worth the value they may find in your hard to read email … another lost subscriber, another lost opportunity.
Responsive design has moved from a nice to have to a must have. The increased, everyday importance and use of mobile in our lives requires us to design to meet customer expectations.And their number one expectation is that there be no pinching required to read what we are trying to sell them or tell them. Any effort needed to pinch-in or zoom-out is not worth the value they may find in your hard to read email … another lost subscriber, another lost opportunity.
Staples lets you change your email address, opt-down to receive fewer emails, or opt out completely. The options are clearly laid out.
Staples lets you change your email address, opt-down to receive fewer emails, or opt out completely. The options are clearly laid out.
Jetsetter offers folks the opportunity to change their email address, opt-down to receive fewer email, and to update their interests—which addresses three of the top reasons people unsubscribe.
Lowe’s email is very tablet-friendly. Even their navigation bar is touch-friendly. They limit their product grid to two columns wide, use large text and big buttons. They also use plenty of white space to boost contrast and make the text easier to read.They also use plenty of white space to boost contrast and make the text easier to read.
emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
emails are still desktop-oriented. They’re very long, use small text, and have a 5-column wide product grid.
The email clients that block images by default have been struck through, but it’s changing all the time.
The email clients that block images by default have been struck through, but it’s changing all the time.
This 2011 B&H email uses great defensive design techniques like HTML text and alt text,…
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Local Moments!Anywhere, anytime, anyhow is the new mantra. Sending consumers easy to action messages on their mobile devices can create exciting “right now” opportunities for brands to engage with their customers.
OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
OK, last but not least: dataLet’s go back to what I said at the start of this chat: marketers used to target a select audience; now they need to shift their focus to target individuals within a select audience. Relevance is everything.
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A couple sentences pulled from a recent article in Forbes magazine:(read quote)We cannot continue to make decisions based on gut-feel and biases alone.
Data based decisions will determine the winners from the losers.Subjective perspectives and past experiences should not be the primary factors in our digital marketing decisions; these are the lags indicator.
Data tells us what the lead indicators are: what we need to prepare for; how people are likely to respond; what is the best use of our time, budget and creative energy.
And data will change the marketer’s job, too.
A quote from Hal Varian, Chief Economist at Google(read quote)
If you are a marketer and you cannot understand, process, extract value, visualize and communicate data …You may soon be out of a job.
We can’t rely on data telling us what happened; We need to look to data to tell us what needs to be done next. A poignant quote David Walmsley, head of multi-channel at Marks & Spencer, supports that statement:“We must move from numbers keeping score to numbers that drive better actions”Simply stated and well said. Data is a good trend to end on as it underpins the logic and strategy of all good marketing decisions. And, ultimately, the importance of data may imply what will become the next biggest trend of them all: Marketing CRM.
We can’t rely on data telling us what happened; We need to look to data to tell us what needs to be done next. A poignant quote David Walmsley, head of multi-channel at Marks & Spencer, supports that statement:“We must move from numbers keeping score to numbers that drive better actions”Simply stated and well said. Data is a good trend to end on as it underpins the logic and strategy of all good marketing decisions. And, ultimately, the importance of data may imply what will become the next biggest trend of them all: Marketing CRM.