Intent data is one of the most powerful tools that B2B businesses have at their disposal today.
It allows businesses to track and understand the online behavior of their target audiences, and use that information to create highly targeted marketing and sales campaigns.
There are a few things that you need to know about intent data in order to make the most of it. But before we get to that let’s make sure we’re on the same page.
In the modern age of digital marketing, it is more important than ever to establish a strong brand and build an audience. To do this, you need to understand how content syndication strategies can be used to help you build your brand and establish authority in the market.
Progressive developments in the internet and tech space have made it rather easy for pretty much anyone to generate content, regardless of their education or skill in the topic.
In this ultimate guide to content syndication we explore what content syndication is, how it works, the nuances of content syndication, the benefits, best practices and more…
ABM is a strategic approach to marketing that focuses on a key set of accounts. ABM favors increasing revenue. It promises a higher success rate of closing more accounts. The plan of action is pragmatic and lucid—strategizing marketing efforts to satisfy a specific need for each account.
Intent-based marketing is a new and exciting way to market your products or services.
It involves using information about what your customers are searching for online, and then marketing products and services, in a more personal way.
This means that you can target your advertising and content to them more effectively, and ultimately increase your sales and conversions.
In order to do intent-based marketing, you need to first understand what your customer’s intent is.
Intent is what your prospects are looking to accomplish by searching for something online. For example, someone may be searching for “How to start a business” because they want to start their own business.
Account-based marketing, is a strategic approach to business marketing in which an organization identifies and pursues relationships with specific, target accounts.
Content creation is a small part of content marketing. Just 20% effort.
To get results from content, you must promote it.
That is, you must find ways to get your content in front of your audience.
If your prospects don’t know about your brand, how do they know that you exist?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
In the modern age of digital marketing, it is more important than ever to establish a strong brand and build an audience. To do this, you need to understand how content syndication strategies can be used to help you build your brand and establish authority in the market.
Progressive developments in the internet and tech space have made it rather easy for pretty much anyone to generate content, regardless of their education or skill in the topic.
In this ultimate guide to content syndication we explore what content syndication is, how it works, the nuances of content syndication, the benefits, best practices and more…
ABM is a strategic approach to marketing that focuses on a key set of accounts. ABM favors increasing revenue. It promises a higher success rate of closing more accounts. The plan of action is pragmatic and lucid—strategizing marketing efforts to satisfy a specific need for each account.
Intent-based marketing is a new and exciting way to market your products or services.
It involves using information about what your customers are searching for online, and then marketing products and services, in a more personal way.
This means that you can target your advertising and content to them more effectively, and ultimately increase your sales and conversions.
In order to do intent-based marketing, you need to first understand what your customer’s intent is.
Intent is what your prospects are looking to accomplish by searching for something online. For example, someone may be searching for “How to start a business” because they want to start their own business.
Account-based marketing, is a strategic approach to business marketing in which an organization identifies and pursues relationships with specific, target accounts.
Content creation is a small part of content marketing. Just 20% effort.
To get results from content, you must promote it.
That is, you must find ways to get your content in front of your audience.
If your prospects don’t know about your brand, how do they know that you exist?
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
2. Content
01
02
03
04
06
07
10
1. What is intent data?
2.How is intent data collected?
3. How can I use intent data?
4. What are the challenges of using intent data?
5.What are intent signals?
1. Introduction
1. Helps Recognize Champion Prospects
2. It Bolsters Marketing Campaigns
Intent Data is in a Flux
3.
Intent Data has Two Salient Advantages
that Has Contemporary Marketers Hooked
2.
1. Take a Closer Look at Keywords
2. Keep an eye out for Brand Mentions
3. Be Vigilant with Website Visitors
4. Analyze Social Media Engagement
5. Employ Heat Mapping
6. There’s Nothing Wrong with Asking
How Marketers Ascertain Hidden Intent with a Shift in
Perspective and Existing Tools
4.
1. Use what they like
2. Meet them where they are
3. Give them what they want
4. Figure out what works best
5. Determine when they are online
Use Intent Signals: Peek Into Your Prospects’
Mind and Modify Campaigns for Victory
5.
1. Spot Early Opportunities
2. Lead Scoring
3. Using intent data for ABM
4. Intent data for direct mail
5. Targeted Advertising
Use Intent Data to Desgin Air-Tight Marketing
Campaings that Dirve ROI Through the Roof
6.
To Summerize
7.
3. Introduction
• What is intent data?
1
Intent data is one of the most powerful tools that B2B businesses have at their
disposal today.
It allows businesses to track and understand the online behavior of their target
audiences, and use that information to create highly targeted marketing and sales
campaigns.
There are a few things that you need to know about intent data in order to make the
most of it. But before we get to that let’s make sure we’re on the same page.
Its data collected on the (online) behavior of users. This (data) can be used to
understand what prospects are interested in, and then alter marketing and sales
campaigns accordingly.
• How is intent data collected?
Intent data is collected via various techniques: tracking the online behavior of
users, monitoring search engine queries, and using social media data.
• How can I use intent data?
• What are the challenges of using intent data?
There are a number of ways that you can use intent data. One way is to create
highly targeted marketing and sales campaigns with the help of the data you’ve
procured. Another way is to use the data to better understand the online behav-
ior of your prospects.
There are a few challenges that you may face when using intent data. One
challenge is that it can be difficult to collect accurate data. Another challenge is
that you may not be able to use all of the data that you collect.
• What are intent signals?
Intent signals are essentially online behaviors that indicate someone's level
of interest in a particular topic.
4. 2
For example, someone who searches for "content marketing tips" is likely interested
in learning more about content marketing. On the other hand, someone who
searches for "content marketing agencies" is likely further along in the buyer's
journey and is interested in finding a content marketing agency to work with. As a
marketer, you need to use intent signals to better understand your audience and
create more targeted content.
Intent data is a powerful tool that can be used to create targeted marketing and
sales campaigns. However, there are a few things that you need to know about
intent data in order to make the most of it.
Intent data helps measure the effectiveness of your marketing campaigns, and
makes sure that you are only prioritizing time and money on the campaigns that are
actually working.
In short, intent data allows you to glance at the behavior—and intent—of an
individual, or organization. This can include things like search engine queries,
website interactions, and even social media activity.
Essentially, intent data can help you understand what your target audience
is interested in and how they're engaging with your brand.
Let's take a closer look at two prominent advantages of intent data that B2B
marketers love.
One of the biggest challenges in B2B marketing is generating high-quality
leads. And while there are a number of ways to do this, intent data is a valu-
able tool in your lead generation efforts.
Understanding the behavior—and intent—of your target audience helps better iden-
tify prospects that are most likely to purchase your product or service. This in turn,
can help you focus marketing efforts on the right people, improving overall lead
quality, saving time and resources.
Intent Data Has Two Salient Advantages
That Hooks Contemporary Marketers
• Helps Recognize Champion Prospects
5. 3
In addition to its valuable input that generates top-quality leads, intent data can also
be used to improve marketing campaigns.
By understanding how your target audience is engaging with your brand, you can
adjust your campaigns to better meet their needs. This can result in more effective
campaigns that generate better results.
If you're not already using intent data in your marketing efforts, now is the time to
start. It could very well be the key to unlocking better results for your business.
We all know that data is important. But when it comes to understanding the custom-
er journey, intent data is still maturing and evolving. Studies connote the following:
Lead scoring
Account-based marketing
Content personalization
Intent Data is in a Flux
The most common use cases for intent data are
The top benefits of using intent data are:
• It Bolsters Marketing Campaigns
Improved lead quality
Increased win rates
Efficient sales
Marketing alignment
Looking to the future, the top three areas where businesses see the most
opportunity for improvement with intent data are:
Real-time data
Predictive analytics
Historical data
6. 4
Businesses see—and many are even harnessing—the value in using intent data as
we speak. But, scope for improvement has been chalked out by marketers and
xperts. However, the perennial evolution of technology heralds an influx of more
use cases, and benefits.
Businesses see—and many are even harnessing—the value in using intent data as
we speak. But, scope for improvement has been chalked out by marketers and
experts. However, the perennial evolution of technology heralds an influx of more
use cases, and benefits.
How Marketers Ascertain Hidden Intent
with a Shift in Perspective and Existing Tools
One of the best ways to understand intent is through keyword research.
When you research keywords, you can see what people are searching for
and the intent behind their searches.
For example, if you're selling software, you might want to target the keyword
"best software for small businesses." By understanding the intent behind
this keyword, you can create content that helps small businesses find the
best software for their needs.
• Take a Closer Look at Keywords
Mentions of your brand can also be a good indicator of intent. For example, if some-
one mentions your brand in a positive light, they might be interested in learning
more about your product or service.
On the other hand, if someone mentions your brand in a negative light, they
might have had a negative experience with your brand
Monitoring your brand mentions can give you a better understanding of the
intent behind them.
• Keep an eye out for Brand Mentions
7. 5
If someone visits your pricing page, they might be interested in buying your product.
On the other hand, if someone visits your FAQ page, they might be having a
problem with your product and be looking for a solution. Looking at your
website traffic can give you a better understanding of the intent behind it.
• Be Vigilant with Website Visitors
If someone comments on one of your blog posts, they might be interested in the
topic. On the other hand, if someone shares one of your blog posts, they might think
it's valuable and worth sharing with their network.
Analyzing your social media engagement can give you a better understanding of
the intent your prospects harbor.
• Analyze Social Media Engagement
Heat mapping tools can also be helpful for understanding intent. For example, if you
use a heat mapping tool to see where people are clicking on your website, you can
get a better understanding of what they're interested in. This can reveal a great deal
of insight as to whether the lead is hot or cold.
• Employ Heat Mapping
You can always ask your customers what their intent is. For example, if you have a
contact form on your website, you can ask people (kindly) to divulge their intent.
This is a good start for gaining a better understanding of why people are visiting.
Asking your customers about their intent will give you valuable insights.
• There’s Nothing Wrong with Asking
8. 6
Use Intent Signals Peek Into Your Prospects’
Mind and Modify Campaigns for Victory
Track which types of content are most popular with your audience. This can be done
by looking at things like social media engagement, time spent on page, and bounce
rate.
• Use what they like
Find out where your audience is spending most of their time online. This can be
done by looking at things like web traffic data and social media insights.
• Meet them where they are
Track which topics are most popular with your audience. This can be done by look-
ing at things like blog comments, forum posts, social media mentions, and results
from nascent campaigns.
• Give them what they want
Assess what type of marketing and content your audience prefers. This can be done
by looking at things like download rates, time spent on page, and engagement
rates.
• Figure out what works best
Another way to use intent signals is to find out what time of day your audience is
most active. This can be done by looking at things like web traffic data and social
media insights.By tracking these intent signals, you can gain valuable insights into
your audience's interests and how they want to consume your content. This, in turn,
can help you to better tailor your content marketing efforts to their needs.
• Determine when they are online
9. 7
Use Intent Data to Design Air-Tight Marketing
Campaigns that Drive ROI Through the Roof
Early opportunities are those that exist before a need is fully formed. They're
based on someone's current situation and needs.
• Spot Early Opportunities
Intent data can help you understand a lot about your leads, including their inter-
ests, their needs, and their intent. This information can be extremely valu-
able when it comes to lead scoring.
For example, let's say you have a lead who's been visiting your website for the
past week. They've looked at a lot of pages, including your pricing page and your
product page.
Based on their web browsing behavior, it's clear that they're interested in your
product and are considering making a purchase. Now, let's say you have another
lead who visited your website for the first time today. They only looked at your
home page and then left. Clearly, this lead is not as progressed in the buyer's
journey as much as the first lead has. They're not as interested in your product,
and are less likely to make a purchase.
This is where lead scoring comes in. Lead scoring is a way of assigning a numeric
value to a lead, based on their likelihood of converting. The higher the score, the
more likely the lead is to convert. Lead scoring can be a complex process, but
using intent data can make it a lot easier.
• Lead Scoring
For example, imagine you're a salesperson. You know that your company offers a
product that can help your prospect with their current situation. But you also know
that they haven't yet fully formed a need for your product.
You can use intent data to identify early opportunities by understanding what your
prospect is trying to do and why they're trying to do it.
10. 8
By understanding the intent of your leads, you can score them more accurately
and focus your efforts on the leads that are most likely to convert
The main reason intent is important for ABM is because intent data helps you focus
your efforts on the accounts that are most likely to convert.
Here are some other benefits:
For example, let's say you are selling a new software solution. You could use intent
data to target accounts that have been searching for keywords related to your
product. This would be a much more efficient use of your time than trying to sell to
accounts that have no interest in your product.
Intent data is a powerful tool that can be used to supercharge your ABM efforts. By
using intent data, you can focus your efforts on the accounts that are most likely to
convert. Additionally, you can use intent data to create personalized messages,
send relevant content, and even create account-based advertising.
• Using intent data for ABM
Intent data is information that can help you understand what your prospects are
looking for and how they're interacting with your brand. This data can be used to
improve your direct email campaigns in several ways.
First, you can use intent data to segment your email list. This way, you can send
more targeted and relevant emails to your prospects.
Second, you can use intent data to create more personalized emails. By under-
standing what your prospects are interested in, you can tailor your emails to their
specific needs and interests.
Third, you can use intent data to timing your emails. By understanding when your
• Intent data for direct mail
You can be more efficient with your marketing efforts
You can build stronger relationships with your most valuable accounts
You can better align your marketing and sales efforts
11. 9
prospects are interested in your product or service, you can time your emails to
arrive when they're most likely to convert.
Finally, you can use intent data to track your results. By tracking how your prospects
interact with your emails, you can fine-tune your campaigns for even better results.
There are a few key reasons why you might want to use intent data for targeted ad-
vertising.
First, you need to make sure that you're collecting intent data from the right sourc-
es. Intent data can be collected from a variety of sources, including online search
engines, social media, and website behavior.
Second, you need to make sure that you're using the right tools to collect and ana-
lyze intent data. There are a variety of tools available that can help you to collect
and analyze intent data.
Third, you need to make sure that you're using the right techniques to target your
ads. There are a variety of techniques you can use to target your ads, including re-
targeting, geotargeting, and demographic targeting.
Fourth, you need to make sure that you're monitoring your results. You should track
your results so that you can see how your targeted advertising is performing.
Fifth, you need to make sure that you're constantly testing and optimizing your tar-
geted advertising campaigns. You should always be looking for ways to improve
your targeted advertising campaigns.
Intent data can help you to understand what your target audience is interested in.
This information can then be used to create more targeted and effective advertis-
ing campaigns.
Intent data can help you to reach your target audience at the right time. For exam-
ple, if you know that someone is searching for a particular product or service, you
can target them with an ad for that product or service.
Intent data can help you to save money on your advertising budget. By targeting
your ads more effectively, you can avoid wasting money on ads that are not likely
to be seen by your target audience.
• Targeted Advertising
12. To Summarize
10
Intent data enables companies to watch and understand the online activity of their
target consumers, enabling them to develop highly focused marketing and sales
efforts. Intent data provides a snapshot of the behavior and intent of a person or
organization.
Account-based marketing and content personalisation strategies two places where
intent data is most widely used.
A visitor on your pricing page may be interested in purchasing. Examining website
traffic provides insight into intent.
Social media interaction analysis also provides insight into the interests of prospects.
Tracking intent signals provides useful insights into the interests of your audience and
how they like to buy from you.
Intent data is a potent resource that may be utilized to supercharge ABM initiatives.
Lead scoring is the process of assigning a quantitative score to a lead based on
conversion probability. You can then concentrate on target accounts that are most
likely to convert. This data may then be utilized to develop more targeted and efficient
advertising strategies.
13. Account Based Marketing
Content Syndication
Intent-Based Marketing
Opt-in List Building
Demand Research
Content Creation
https://digitalzone.com/
Check out Digitalzone’s Blog on Intent-based Marketing.
Plus, topics like Content Syndication, Opt-in List Building,
ABM Topics, Demand Research, and Content Creation.
While you’re enjoying these, you might also want to take a
peek at our MarTech Report, Case Studies, and
Researched Whitepapers.
11
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Intent-based Marketing, Today!
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https://digitalzone.com/blog/?s=Intent+based+marketing
https://digitalzone.com/blog/?s=content+syndication
https://digitalzone.com/blog/?s=ABM https://digitalzone.com/blog/?s=Demand+Research
https://digitalzone.com/blog/martech/ https://digitalzone.com/blog/case-studies/
https://digitalzone.com/blog/?s=content+creation
https://digitalzone.com/blog/market-research-whitepapers/
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building
https://digitalzone.com/contact-us
https://www.digitalzone.com/content-creation
https://digitalzone.com/account-based-markeingContent Syndication
https://digitalzone.com/content-syndication
https://digitalzone.com/intent-based-marketing
https://digitalzone.com/intent-based-marketing
https://www.digitalzone.com/demand-research