Direct but short answer to the following problem: Based on interviews what do each of the following terms mean: a) Manifest content b) Latent content Solution Manifest content is the tangible or concrete surface content (data). That is the actual concrete terms within human communication. Advantages with manifest content are ease of testing and reliability and a disadvantage is its validity latent content is the underlying meaning behind this information , or the underlying means of communication. An advantage with latent content is that it is designed perfect for tapping the underlying meaning of communication and its disadvantages are its reliability and specificity..