This document discusses various aspects of digital marketing. It describes digital marketing as marketing through search engine optimization and social media. It then lists some common digital marketing tactics like SEO, SEM, SMO, and SMM. It provides explanations of each acronym. The document also discusses important on-page and off-page optimization techniques for SEO like title tags, H1 tags, link building, and content writing. It provides guidelines for creating keywords, titles, paragraphs, and images for content to optimize websites and marketing campaigns.

2. Digital Marketing
• It is a type of marketing which is used globally
• It is used for all products and services through search
engine optimization or social media marketing
• Those days, products were sold directly or indirectly
• The use of internet has increased day by day
• People prefer marketing their products digitally

3. Products Offered
SEO
SEM
SMO
SMM
CAMPAIGNS

4. • SMO stands for Social
Media Optimization where
the social media such as
Facebook, Twitter,
Instagram and Linked In
are used for the growth of
the organization.
• SMM stands for Social
Media Marketing where
the Facebook, Twitter,
Instagram and Linked In
are used to promote
product or service for free
of cost.
• SEO stands for Search
Engine Optimization. This
is nothing but to create
traffic for the website
either organic or paid in
search engines
• SEM stands for Search
Engine Marketing where
this is a paid marketing
from search engines.

5. SEO techniques
White hat
SEO Red (black)hat
SEO

6. White hat SEO rules:
• SE guidelines
• No deception
• Ensures the SE and user
content
• Ensures content for users
not for SE
• Quality of websites
• Availability of useful
content
Red(Black) hat SEO rules:
• Users redirection from SE
page
• Different page for SE &
visitors
• Invisible content or text,
page color, tiny font size,
HTML “no frames” tag
• Repeating keywords in
Meta Tag, unwanted
keywords to site
• Calculated keywords
• Low quality of sales

7. On page and Off page optimization
Link Building Blogs/Forums Articles
Title tag
H1 tag
Description
Keyword
density
Keyword
placement

8. Keywords
• Keyword is nothing but used by any potential customers in
order to find the product or service. The keyword has got
certain rules to be followed for a digital marketer while
creating it. They are:
• Do not use stop words
• Minimum of 4 words minimum of 30 characters to maximum of
70 characters
• Include brand name, product name, price location and sub
location
• Use quality words
• Colon, semi colon and comma to be used
• We can include pipe symbol

9. Content writing
Content writing is nothing but the form of editing or publishing
the content on Internet. It has got certain rules to be followed
like,
• Statement should be in active voice and not in passive voice
with Minimum of 300 up to 600 words is must
• Multiple paragraphs can be used, 30-40-word limit within that
paragraph can be differentiated and 5-6 transition words can
be included
• Images can be added related to the product/ service
branding,Images has to be renamed
• Links and sub links can be added and Keyword density to be
repeated 3-4 times
• Prefix and suffix, Avoid using ‘WE’
• Information & contact details