This document discusses the business opportunities of digitalization. It notes that digitalization, millennials, and creative entrepreneurship present opportunities, but that the creative industries also face threats like copyright infringement. Statistics are presented showing how copyright infringement has cost and will continue to cost the creative industries in Europe billions of revenue and hundreds of thousands of jobs. The document also shares data from indexes on entrepreneurship and innovation, showing where Serbia ranks in areas important to creative industries like audio-visual services exports, national feature films, printing and publishing, and ICT and business model creation. It advertises an upcoming creative entrepreneurship championship in Copenhagen and the Creative Industries Cluster of Vojvodina.

1. Business possibilities of digitalisation
Digitalizacija kao poslovna mogućnost
Tatjana Kalezić
Novi Sad, 25. oktobar, 2014.

2. INSTITUTIONS
UNIVERSITIES
CLUSTERS
ENTREPRENEURS

3. DIGITALISATION
MILLENNIALS
HUMANITY

4. CREATIVE ENTREPRENEURSHIP
POLICY
EDUCATION

5. CREATIVE & CULTURAL FREELANCERS
THREATHS

6. CREATIVE INDUSTRIES
COPYRIGHT INFRINGEMENT IN EUROPE
2008 10 billion revenue > 185.000 jobs lost
2015 32 billion revenue > 610.000 will be lost

7. GLOBAL ENTREPRENEURSHIP INDEX 2013 - SERBIA
Opportunity
perception
0.7
0.6
0.5
0.4
0.3
0.2
0.1
0
Start-up Skills
Nonfear of Failure
Networking
Cultural Support
Opportunity Start-up
Technology Level
Risk Capital
Internationalizatio
n
High Growth
Process
Innovation
Competition
Resources Quality of Human
Product Innovation

8. GLOBAL INNOVATION INDEX 2013 (141 countries)
SERBIA – Creative goods and services
16 Audio-visual & related services exports
35 National feature films
41 Printing & publishing
47 Creative goods exports
126 ICT & Business model creation

9. CREATIVE ENTREPRENEURSHIP CHAMPIONSHIP
17-19. november 2014. Copenhagen, Denmark

10. CREATIVE INDUSTRIES CLUSTER OF VOJVODINA
TATJANA TANJA KALEZIC, business & personal consultant
tatjana.kalezic@gmail.com
@tanjakalezic