The IoT project behind the slides ... The aim is to create the perfect environment for each of our customers. Someone likes silence in a Tuscany Villa someone else instead likes crowdy places; Julie likes to listen the calm river sound or the waves crashing on rocks Bob instead music coming from street … We can understand what is happening in our apartments using sensors like humidity noise, pollution, temperature (to measure how many bodies are in the room). Mixing this with our Smart Engine powered by AI we can predict or decide what to do next: alerts, actions or nothing. For instance, nobody at home, window open midday in Florence with 40 degrees outside and air condition poured on, not necessary means, switch off air conditioner. We train our Smart Engine to learn about habits and using our customer reviews, we can offer next time to the same traveller a similar experience. We will mix experience at home with outdoor activities to enrich our AI knowledge.

1. FI - Page 1 Francesco Iarlori
Digital Transformation and Innovative
Organization to realise a customer comprehensive
experience
Francesco IARLORI
Digital Innovator, Transformer & Strategist - Business Developer -
Project Manager - Lecturer
Milan, 22th Nov 2018

2. FI - Page 2 Francesco Iarlori
Abstract
Buzzwords like IoT & AI, what do they mean for business and
how companies take advantage of them ? Through an engaging
mix of key technologies, business insights, and human ability we
are able to create new businesses and decrease costs.
Machine learning, natural language processing, and robotics
have their implications for business strategy, as well as the
economic and societal issues they raise; artificial intelligence
will complement and strengthen our workforce rather than just
eliminate jobs; leverage on collective intelligence of people and
computers together permit us to challenge and solve business
problems were considered impossible before.
"Software is eating the world”, says Marc Andreessen, having
the ability to look at different perspective will make easier to
understand each other point of view and
have empathy across organisations.

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Word Focus
Buzzwords like IoT & AI, what do they mean for business and
how companies take advantage of them ? Through an engaging
mix of key technologies, business insights, and human ability we
are able to create new businesses and decrease costs.
Machine learning, natural language processing, and robotics
have their implications for business strategy, as well as the
economic and societal issues they raise; artificial intelligence
will complement and strengthen our workforce rather than just
eliminate jobs; leverage on collective intelligence of people and
computers together permit us to challenge and solve business
problems were considered impossible before.
"Software is eating the world”, says Marc Andreessen, having
the ability to look at different perspective will make easier to
understand each other point of view and have empathy across
organisations.

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- Buzzwords
- Traces
- Empathy

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Artificial intelligence
Neural networks to approximate the web of neurons in the human brain
Machine learning, a technique for teaching machines to learn
v Deep learning, helps machines learn to go deeper into data to recognize patterns,
etc. (it attempts to mimic the activity in layers of neurons in the neocortex)
v Algorithms to tell a computer how to respond to something by example.

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The human brain

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Artificial intelligence
• Artificial intelligence involves simulating a number of
capabilities, including:
v reasoning
v learning,
v problem solving,
v perception,
v knowledge representation.
• Today, in smartphone, ATMs, voice and image
recognition software, ads on websites
• Where next ?

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Deep Learning
• Deep learning is a class of machine learning
algorithms
v on structured or unstructured data
v extracting knowledge from text (distribution and
frequency of keywords) and co-occurrences.
• Text mining solutions are
v Automatic categorization
v Entity and concept extraction
v Natural language question answering
• Training (the more the better) than identify and store

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The unvoluntary (hidden) sensors

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Engines

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- Buzzwords
- Traces
- Empathy

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Conway's law
• Intellectual activity which creates a whole from its
diverse parts may be called the design of a system.
v for a major weapon system,
v formation of a recommendation to meet a social
challenge,
v programming of a computer
• Organizations which design systems (in the broad
sense) are constrained to produce designs which are
copies of the communication structures of these
organizations.
1967
Source: http://www.melconway.com/Home/pdf/committees.pdf

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787 Global partners

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Bezos platform mandate

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API across organization

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APIs
… and a travel journey.

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Technology evolutions

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The development cycle
• Deploy frequency (Note: NOT delivery)
• Mean Time to Recover (MTTR)
• Lead Time for Changes
Source: The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win

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Amazon: a new software deployment every second
• Apollo now handles at least 50 million deployments
annually to development, testing and production
hosts annually, Vogels relates.
• The deployment system adds a high degree of
intelligence to the process, performing rolling
updates to only a fraction of servers are taken offline
at a time, as well as providing data on deployment
status. "Thousands of Amazon developers use Apollo
each day to deploy a wide variety of software, from
Java, Python, and Ruby apps, to HTML web sites, to
native code services."

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The Traces1 project (within Halldis2020)
Halldis 2020 AI
Profile
Digital Traces
Real Traces
1) Preliminary codename
Alerts &
Actions
Global situation
(environment + traces)
Technology PartnerTechnology Supplier

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- Buzzwords
- Traces
- Empathy

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The Knowledge
The Representation
The Laws

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Nature of Understanding
• Understanding means know laws and the ability to
change something
• Finding Pattern
v Connection, Structure, Regularities
• Representing it with language
v It is essential: Knowledge = Language + Inferential Rules
• Make assumptions and play with them

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Found Patterns
• Metaphors
• Perspective Analogies
• Storytelling, Narratives

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The Metaphor
All the world's a stage,
And all the men and women merely players;
They have their exits and their entrances ...
William Shakespeare
26 April 1564 - 23 April 1616
1500

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Pattern

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Ties
Lo Ri Co T
Li Ro Li Co T
Li Ro Ci Lo Ri Co T

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Shoe Laces - Pattern

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Morse Code

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Scores

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Steps

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To enlarge skills

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Learning …
a curriculum based idea of education

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Challenge antagonists
In immunology, an antigen is a molecule capable of inducing an immune response (to produce an antibody) in the host organism.
Sometimes antigens are part of the host itself in an autoimmune disease. Antigens are "targeted" by antibodies.
Exogenous antigens are antigens that have entered the body from the outside, for example by inhalation, ingestion or injection upon
the destruction of the infected cell. Endogenous antigens are generated within normal cells as a result of normal cell metabolism,

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Obtaining understanding
• Using imagination, image yourself from another
point of view
• Change Perspective
v Make your mind flexible
• Study Computer Science
• Study Maths
• Play Music
• Having Empathy (and view the world from someone
else perspective)

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The blue

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The waves

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The smell

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The internal blue

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Thank you
Francesco Iarlori
Head of Innovation & Digital Strategy
Francesco.Iarlori@halldis.com
+44 7746 723521
… view structure from inside
learn essence …