Digital Transformation Techniques

•Download as PPTX, PDF•

5 likes•939 views

Slides from a Smart Insights webinar with Mitch Joel looking at techniques to transform businesses and individuals. Includes a new capability model take from our #DigitalTransformation http://bit.ly/smarttransformation toolkit.

Business Art & Photos

2
About today’s webcast
 Business transformation:
 Techniques to increase the contribution of digital
 Personal transformation
 How to make yourself more relevant
 Do get involved
 Vote to compare
 Ask questions as we go along
 Watch full screen for the frameworks

Download via our Transformation Toolkit
http://bit.ly/smarttransformation
Vote!

10
Making yourself more digital
 Q1. How can Digital specialists and marketers make
themselves more relevant?
 Q2. Your Ideas on what, when and where to publish:
“Kill the content”
 Q3. Left brain vs right brain?
 Q4. Which skills are most important to develop?
 Q5. What do you look for in employees at Twistimage?
Vote!

The Board Transformation Toolkits were developed by the Community Foundation for Monterey County and are intended to be used by and with the volunteer boards of nonprofit organizations. You are free to copy, distribute, transmit, and adapt the materials as long as you credit the Community Foundation for Monterey County and do not use the Toolkits for commercial purposes. The slides are intended to guide the presentation – they do not include all of the information contained in the toolkit. Each Toolkit contains: PowerPoint Presentation, Facilitator’s Guide, FAQ – Frequently Asked Questions, Handouts, Assessment, and Action Plan Worksheet. First, read the Facilitator’s Guide and review the toolkit elements prior to viewing the PowerPoint slides. The Center for Nonprofit Excellence thanks Judith Sulsona of Judith Sulsona Consulting and Marie Glavin of Renaissance Resources West for researching and developing the draft toolkits with input from over a dozen local boards. Thanks also to John Harp for curriculum review. The toolkits were funded in part by the David and Lucile Packard Foundation and the Community Leadership Project, a joint effort of The David and Lucile Packard Foundation, the James Irvine Foundation, and William and Flora Hewlett Foundation.

MANTENIMIENTO CORRECTIVO Y PREVENTIVO DE UNA LAPTOP

Emmanuel Rojas

El documento proporciona instrucciones en 6 pasos para formatear y restaurar una computadora portátil a su configuración original de fábrica. Primero se debe respaldar los archivos importantes en una memoria USB. Luego se reinicia la computadora y al aparecer el logotipo del sistema operativo se presiona la tecla F11 para acceder al menú de recuperación. En el menú se selecciona la opción de "Recuperación total" para formatear completamente el disco duro. Después de unos 45 minutos la computadora portátil estará

Welcome to our board member

girlsrising

The document is an orientation manual for new board and committee members of The Girls Rising Collective Foundation (TGRC). It provides an overview of the organization's mission to empower young women and girls. As new members, they are expected to be informed on issues, work on projects, and act as ambassadors. The manual covers topics like the board's governance responsibilities, fiduciary duties, legal obligations, and Robert's Rules of Order for meetings. It aims to help new members understand their roles and effectively support TGRC's work.

Smart insights and Force 24: The secrets to successful email marketing

Smart Insights

This document provides tips for successful email marketing. It discusses segmenting audiences based on data like engagement and sector to personalize messaging. Automation is recommended to maximize email sequences tailored to different audience segments. Creative assets like email content and design should be refined using templates. Deliverability is important and can be improved through best practices. Success should be measured by audience engagement metrics rather than just opens and clicks. The document encourages optimizing for desired outcomes by guiding contacts through conversion funnels.

10 omnichannel strategy essentials for 2021

Smart Insights

What's new in B2B marketing? 2021 B2B Digital Marketing trends

Smart Insights

10 recession-beating digital marketing tactics for business growth

Smart Insights

Marketing agility and smarter use of digital marketing are more important than ever to future success because of the changes in consumer and business demand for services prompted by the COVID-19 pandemic and ensuing recession. Join Dr Dave Chaffey in our free members' webinar to learn techniques to improve lead generation and sales. Dave will cover: - Examples of practical ideas to improve digital interactions with consumers through the customer journey - Recommendations on how to plan and prioritize these ideas - A data-driven approach to identify and test new opportunities

What do people really search for? How to tackle unclear keyword research topics

Smart Insights

Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation. 5 Key Takeaways: - For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence - Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer? - Trying to match data from multiple systems won't always be accurate - create your own data with AI - Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads. - Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you. If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.

7 rockstar tips for growth marketing

Smart Insights

10 strategies for increasing sales with conversion funnels

Smart Insights

Making the most of customer data platforms

Smart Insights

The document discusses customer data platforms (CDPs) and provides examples of their use cases and benefits. Some key points: 1) A CDP builds a persistent, unified customer database from any data source to provide a holistic view of each customer. It is accessible to other systems. 2) Common CDP use cases include unifying data from various sources, analyzing customer behavior to identify high-value segments, building predictive models, running targeted outbound campaigns, and personalizing interactions across channels. 3) When evaluating CDPs, considerations include what capabilities are needed, vendor fit based on client size/industry, and ensuring the selected CDP can address specific business goals and data needs. Proper management

10 content marketing growth hacks

Smart Insights

Curated tips and tricks to get the most out of your content in 2020. With such an interconnected world, full of rich content and amazing user experiences, the opportunity to reach new customers is more tantalising than ever before. But how will you reach them all? If you're ready to revolutionise your global content strategy and kick off the decade with all the right tricks up your sleeve, then this webinar is for you. Join Smartling's VP of Marketing, Annette Obermeier, as she unveils her top 10 hacks for Global Content that can improve your content right now. - Annette’s absolute hacks to supercharge your global content in 2020 - Surefire methods to maximise your reach with actionable content promotion - How to position your source content for success with an agile localisation strategy - Proven, real-world stories from brands just like yours that have revolutionised their global content strategy for success

6 steps to create a data-driven content strategy

Smart Insights

Top social media trends for 2020 with Matt Navarra

Smart Insights

We will be joined by Matt Navarra for a deep dive into the latest social media & martech trends. Social media trends can be fleeting, but some stick around and become pillars of the social media world. We spoke to over 50 industry experts to find out which trends they thought would be the most crucial for social media teams to act on in 2020. Here's what will be covered: - 3 key trends for 2020 - Discover the next generation of social, technology, and marketing - Campaign inspiration from leading brands

How to maintain vibrancy in your marketing workforce

Smart Insights

Email marketing trends for 2020

Smart Insights

Discover the trends that will make an impact on your business at the start of the new decade. Understand what consumers want from brand emails, the current email marketing trends and which ones will help you deliver on your business goals for 2020. Komal will take you on a journey of technology, psychology and creativity that will help you to create a powerful future-proofed email marketing strategy for this year and into the roaring twenties! Pure360’s mission is to help marketers be the best they can be. With our webinar we will help you understand: - Technology advances that you should be focussed on and those that you can afford to avoid.. for now... - How to be human - The importance of back to basics

Top tips for driving leads and optimising conversions in 2020

Smart Insights

Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders? Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success. With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you: - How you can engage customers with your website and proposition; - The importance of acquisition mapping and capturing the right customer information; - How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and - Examples of the tools you can use and the data you should be collecting to measure and optimise success.

Future proofing your marketing - Dave Chaffey

Smart Insights

Win more customers with an integrated marketing communications strategy

Smart Insights

The document discusses digital marketing priorities and strategies for 2019. It recommends creating an integrated marketing communications strategy to win more customers by focusing on the connected customer experience. An effective strategy provides personalized, consultative, and frictionless experiences at every touchpoint to build trust over the customer lifecycle. The presentation provides examples of how to implement targeted messaging, content marketing, and sales alignment using marketing automation tools like Pardot to nurture customer relationships at scale.

3 ways you're wasting your biddable media budget... and how to fix it!

Smart Insights

How to maximize the returns from your biddable media budget There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns? In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them. You will learn: - The minefield of marketing metrics and how you can use data to understand your audience - Cross-channel cannibalisation and the danger of a silo-mentality - Why last-click attribution isn’t the answer - Risk-taking – why it’s not just for James Bond!

Panel Discussion: Create a 360-degree view of your customers journey to engag...

Smart Insights

This document contains slides from a presentation on creating a 360-degree view of the customer journey in order to engage customers with the right messages at the right time. The presentation discusses reviewing customer touchpoints across the lifecycle, using benchmarks and metrics to improve engagement and experience tactics, applying insights to drive growth, improving content marketing to drive growth, and using technology like artificial intelligence and marketing automation to gain insights and improve the customer experience. The presentation encourages connecting with the speaker on LinkedIn and downloading the full slides.

Using AI for online merchandising

Smart Insights

Discussion: The opportunities provided by AI for online search and merchandising The way retailers have merchandised online stores hasn’t changed since the early days of E- commerce, but it has now. This presentation looks at the disruption and opportunities that come from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques like machine learning and predictive analytics help to solve the complex problem of serving the most relevant products in ALL cases. You will learn how to * Understand the scale of the challenge and the opportunity * The limitations of traditional online merchandising * How AI impacts online merchandising by improving search, coping with trends in real-time, providing insights and making the work of merchandisers more productive and enjoyable * How and why not all AI solutions are the same * Make the organisational changes required to accommodate AI-based merchandising Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK

B2B Expo Practical B2B digital marketing trends and techniques

Smart Insights

This document summarizes a presentation on practical B2B marketing trends and techniques. It discusses developing an integrated digital marketing strategy, reviewing customer lifecycle touchpoints, and the need for omnichannel experiences. It also provides examples of account-based advertising, content marketing strategies, automation techniques like email welcome sequences and site messaging, and optimizing digital interactions through testing. The presentation aims to help marketers plan, manage, and optimize their B2B digital marketing activities and engage audiences.

Why A ‘Channel Agnostic’ Approach To Search Can Deliver Greater ROI

Smart Insights

Best Practice To Take Your Digital Content And Brand Global

Smart Insights

Email marketing predictions that matter!

Smart Insights

Efficient PHP Development Solutions for Dynamic Web Applications

Harwinder Singh

欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】

valvereliz227

Recently uploaded

Efficient PHP Development Solutions for Dynamic Web Applications

Harwinder Singh

欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】

valvereliz227

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

DearbornMusic-KatherineJasperFullSailUni

katiejasper96

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...

IPLTech Electric

list of states and organizations .pdf

Rbc Rbcua

Enhancing Adoption of AI in Agri-food: Introduction

Cor Verdouw

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

Ksquare Energy Pvt. Ltd.

During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?

deft. 2024 pricing guide for onboarding

hello960827

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Cambridge Product Management Network

Prescriptive analytics BA4206 Anna University PPT

Freelance

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Stone Art Hub

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

8328958814KALYAN MATKA | MATKA RESULT | KALYAN

➑➌➋➑➒➎➑➑➊➍

CULR Spring 2024 Journal.pdf testing for duke

ZevinAttisha

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

Herman Kienhuis

Registered-Establishment-List-in-Uttarakhand-pdf.pdf

dazzjoker

State of D2C in India: A Logistics Update

RedSeer

The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.

Pitch Deck Teardown: Kinnect's $250k Angel deck

HajeJanKamps

Recently uploaded (20)

Efficient PHP Development Solutions for Dynamic Web Applications

欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

DearbornMusic-KatherineJasperFullSailUni

Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...

list of states and organizations .pdf

Enhancing Adoption of AI in Agri-food: Introduction

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

deft. 2024 pricing guide for onboarding

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Prescriptive analytics BA4206 Anna University PPT

Best Competitive Marble Pricing in Dubai - ☎ 9928909666

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

8328958814KALYAN MATKA | MATKA RESULT | KALYAN

CULR Spring 2024 Journal.pdf testing for duke

Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...

Registered-Establishment-List-in-Uttarakhand-pdf.pdf

State of D2C in India: A Logistics Update

Pitch Deck Teardown: Kinnect's $250k Angel deck

Digital Transformation Techniques

1. Digital Marketing Priorities 2014 Brought to you by: Rebooting Business with Mitch Joel Why and how you and your business must reinvent to stay relevant Mitch Joel, President Twist Image: www.twistimage.com/blog Author of CTRL ALT Delete and Six Pixels of Separation A conversation between Dave Chaffey, our listeners and Mitch Joel, author of Six Pixels of Separation and Ctrl Alt Delete discussing the latest frameworks, research and best practices for managing digital transformation. <Insert a headshot pic> #DigitalTransformation http://www.slideshare.net/Smart-Insights

2. 2 About today’s webcast  Business transformation:  Techniques to increase the contribution of digital  Personal transformation  How to make yourself more relevant  Do get involved  Vote to compare  Ask questions as we go along  Watch full screen for the frameworks

3. Download via our Transformation Toolkit http://bit.ly/smarttransformation Vote!

6. 6 Making your business more digital  Q1. How to prove the commercial opportunities?  Q2. Examples of how digital adds brand value?  Q3. What timeframes / lookahead?  Q4. Ideas to increase Digital Agility?  Q5. How to avoid Digital Silos?

9. 9

10. 10 Making yourself more digital  Q1. How can Digital specialists and marketers make themselves more relevant?  Q2. Your Ideas on what, when and where to publish: “Kill the content”  Q3. Left brain vs right brain?  Q4. Which skills are most important to develop?  Q5. What do you look for in employees at Twistimage? Vote!

11. 11

12. 12 Rebooting Business with Mitch Joel Why and how you and your business must reinvent to stay relevant Mitch Joel, President Twist Image: www.twistimage.com/blog Author of CTRL ALT Delete and Six Pixels of Separation <Insert a headshot pic> #DigitalTransformation http://www.slideshare.net/Smart-Insights @SmartInsights Transformation Toolkit: http://bit.ly/smarttransformation

Editor's Notes

Covering Business and Personal angles
Questions around capability: Lot’s of activities to get right – which are the biggest blockages? Other activities Examples of companies on the right? What can we learn from them?
Some businesses struggle to see the relevance of new business models when they don’t sell Digital Products like Netflix. How would you advise businesses to look into opportunities to reinvent?
Ideas on achieving integration?
What are the implications of this? Don’t let technology get in the way? Best of breed or integrated solutions? Make the most of the APIs
Covering Business and Personal angles

Digital Transformation Techniques

Recommended

Recommended

More Related Content

More from Smart Insights

More from Smart Insights (20)

Recently uploaded

Recently uploaded (20)

Digital Transformation Techniques

Editor's Notes