digital strategy for PUMA
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The document discusses strategies to increase customer engagement for Puma in India. It recommends developing a size master to track sizing across brands to help customers find the right fit. It also suggests running campaigns on social media platforms like Facebook to drive more traffic to Puma's website. Engaging with teams and fans of popular football clubs through contests and discounts could help boost sales. Optimizing the website to reduce load times would improve the customer experience. Standardizing packaging and customer service procedures could enhance perceptions of authenticity and trust in the Puma brand.
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Puma project(comp)
Puma is a major international sportswear manufacturer founded in Germany in 1948. It produces footwear, apparel, and accessories. Puma competes with major brands like Nike and Adidas and has strengthened its brand image through fashion-forward designs and celebrity partnerships. Puma aims to be the leading sports and lifestyle brand through innovation, qualitative growth, and fostering its values of passion, openness, self-belief, and entrepreneurship.
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Puma is a Germany-based company that manufactures sporting goods and operates worldwide. It produces footwear, apparel, and accessories for activities like running, soccer, and tennis. Puma endorses famous athletes like Usain Bolt and Serena Williams. The company aims to increase sales from €3 billion in 2012 to €4 billion in 2015 through strategies like expanding its non-Puma brands, growing key product categories and regions, and increasing desirability of its products. Puma promotes sustainability through initiatives such as reusable packaging and using recycled materials.
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Presentation content:
1. About NIKE
2. Brand Portfolio
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12. Conclusion
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This document provides a summary of a presentation made by three students - Manumon, Sagar, and Arjun - on Infosys. The presentation included:
- A quote by N.R. Narayana Murthy, Chairman and Chief Mentor of Infosys, about planting gardens for future generations.
- A timeline of key events in Infosys' history from its founding in 1981 to revenues exceeding $4 billion in 2008.
- Details of Infosys' work in industries like aerospace, automotive, business software, hardware, medical devices, and more.
- Competitor companies to Infosys like Computer Sciences Corporation and Cap Gemini America.
Nike- Strategic analysis
Nike is a major publicly traded sportswear and equipment supplier based in the United States. It is headquartered near Beaverton, Oregon and had revenue of over $19 billion in 2010. Nike sells a wide range of shoes and apparel for sports like running, basketball, soccer, and more. It was founded in 1964 as Blue Ribbon Sports to distribute Japanese running shoes and launched its own Nike brand in 1971. Nike has grown to be the largest seller of athletic footwear and apparel in the world due to its focus on innovation, marketing, and partnerships with athletes and teams.
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digital strategy for PUMA
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