The document outlines a business plan for Playground Sessions, an online piano learning site, to increase qualified visitors and conversions over the next year. It aims to engage "about-to-quit" teenage piano students who still enjoy piano but dislike traditional classes. The site teaches piano through popular songs, games, technology, and social interaction between users. It communicates that users can learn piano effectively without classes by making it fun like a video game and providing immediate feedback. Success will be measured by growing awareness, more free trials, and an active online community.