The document discusses issues with students overusing elevators such as crowds, wait times, and strain on elevators. It notes that stairs are currently a least healthy and poorly lit option that are hidden from view. The proposed solution is to incentivize stair use by creating artwork murals in stairwells that would reward students visually and beautify the space at a low cost by using student artists.

1. The Issue
• Students use elevators instead of stairs
• Creates crowds, wait times
• Strain on elevators
• Least healthy option
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

2. Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Stairs are hidden

3. Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Poorly lit

4. The Solution
• Create a present gain for those who use stairs
• Not pedantic
• Reward them with art
Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon

5. Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
More obvious

6. Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Better lighting

7. Research, Branding, Motion Graphic for Nudge Design Studio Kaelan O’Fallon
Create murals
• Beautify space
• Opportunity for
Hofstra art students
• Virtually free