Oando PLC is Nigeria's largest indigenous oil and gas company. It conducted a social media audit of its accounts and those of its competitors. The audit found that Oando's accounts had low engagement and needed more frequent posting. It also found opportunities to differentiate Oando on platforms where competitors were not present, such as using images on Instagram. The audit provided recommendations on how Oando can improve its social media strategy and presence.
How Consumer Brands Create a Culture on Social MediaAndrew Salmon
For full resolution, download the presentation.
This report examines the social media practices of 10 top consumer brands, and how they succeed or fail to communicate an identity, and establish and foster a culture online. The takeaways from this analysis will provide insights from each brand’s social tendencies, and provide best practices for how consumer brands should be engaging on social media.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
This document discusses the challenges that companies face in managing content effectively as more people publish online. It emphasizes that great content is key to success, but many companies struggle due to a lack of skills, resources, and proper processes. The document provides pointers on how to develop content strategies and measurement frameworks, implement editorial processes, and continuously refine content based on performance data. It stresses the importance of taking a holistic, publisher mindset to content management.
Toyota's 6-month social media strategy aims to build trust and relationships with customers online through Facebook and Twitter to ultimately impact sales. The strategy involves 7 steps: 1) Identifying key stakeholders, 2) Listening to online conversations, 3) Analyzing gaps/trends/opportunities and setting goals, 4) Engaging influencers and developing content/tactical plans, 5) Creating and publishing content, 6) Engaging in conversations, and 7) Measuring and reviewing results. Key goals include increasing Facebook likes by 6,000 and Twitter followers to 600 by March 2013. The strategy involves campaigns, contests, and consistent publishing to drive engagement.
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
Old Spice was first introduced in 1937 and was purchased by Procter & Gamble in 1990. While following P&G's purpose and values, Old Spice has developed a comedic tone in its marketing, especially on social media. It has a large following across platforms like Facebook, Twitter, Instagram, and YouTube. Old Spice's strategy is to engage this young male audience through humorous content and respond interactively. While successful, it could improve loyalty by rewarding purchases and having more genuine conversations.
Building Brands in Southeast Asia - PR Guide for StartupsLars Voedisch
This document discusses building brands in Southeast Asia and provides tips for PR strategies in the region. It notes that Southeast Asia is a fast growing economic region with a young, tech-savvy population. Effective PR strategies need to create short, catchy content on multiple platforms and treat customers as partners. The document emphasizes understanding business objectives, defining the target audience, and focusing on compelling stories that appeal to audiences' hearts in order to build trust and gain media coverage.
How Consumer Brands Create a Culture on Social MediaAndrew Salmon
For full resolution, download the presentation.
This report examines the social media practices of 10 top consumer brands, and how they succeed or fail to communicate an identity, and establish and foster a culture online. The takeaways from this analysis will provide insights from each brand’s social tendencies, and provide best practices for how consumer brands should be engaging on social media.
Content management Frukostseminar: Everyone's a Publisher. Can you cope with it?Geoffrey Igharo
This document discusses the challenges that companies face in managing content effectively as more people publish online. It emphasizes that great content is key to success, but many companies struggle due to a lack of skills, resources, and proper processes. The document provides pointers on how to develop content strategies and measurement frameworks, implement editorial processes, and continuously refine content based on performance data. It stresses the importance of taking a holistic, publisher mindset to content management.
Toyota's 6-month social media strategy aims to build trust and relationships with customers online through Facebook and Twitter to ultimately impact sales. The strategy involves 7 steps: 1) Identifying key stakeholders, 2) Listening to online conversations, 3) Analyzing gaps/trends/opportunities and setting goals, 4) Engaging influencers and developing content/tactical plans, 5) Creating and publishing content, 6) Engaging in conversations, and 7) Measuring and reviewing results. Key goals include increasing Facebook likes by 6,000 and Twitter followers to 600 by March 2013. The strategy involves campaigns, contests, and consistent publishing to drive engagement.
This document summarizes a social media boot camp presentation covering the current social media landscape, why social media matters for businesses, and strategies for key social media platforms like Facebook, Twitter, Pinterest, YouTube and others. The presentation outlines that over 1 billion people use major social media sites, and that social media allows businesses to interact with customers, share helpful content, and increase their visibility and credibility as experts. It provides tips on using each channel and recommends measuring engagement through tools like Hootsuite to track effectiveness.
This document summarizes a social media strategy workshop. It discusses reviewing fundamental areas of social media like audiences, channels and tactics. It covers conducting an audit of an organization's current online presence and reputation. Key aspects of a social media strategy are outlined like objectives, audience mapping, channel selection, content tactics, integration, management challenges and metrics. Examples are provided of how different organizations have successfully used social media. The document aims to help organizations develop and implement an effective social media strategy.
Old Spice was first introduced in 1937 and was purchased by Procter & Gamble in 1990. While following P&G's purpose and values, Old Spice has developed a comedic tone in its marketing, especially on social media. It has a large following across platforms like Facebook, Twitter, Instagram, and YouTube. Old Spice's strategy is to engage this young male audience through humorous content and respond interactively. While successful, it could improve loyalty by rewarding purchases and having more genuine conversations.
Building Brands in Southeast Asia - PR Guide for StartupsLars Voedisch
This document discusses building brands in Southeast Asia and provides tips for PR strategies in the region. It notes that Southeast Asia is a fast growing economic region with a young, tech-savvy population. Effective PR strategies need to create short, catchy content on multiple platforms and treat customers as partners. The document emphasizes understanding business objectives, defining the target audience, and focusing on compelling stories that appeal to audiences' hearts in order to build trust and gain media coverage.
Intro to Social Media Marketing for BusinessKalena Jordan
This document provides an overview of a presentation on social media marketing for business. The presentation covers topics such as defining social media marketing, the most popular social media channels, how influential social media is, setting social media goals, and case studies of social media use by businesses. Audience questions are also included to encourage participation.
Using Social Media to Discuss Public Policy and Your Businessbusinessforward
The document discusses best practices for using social media to discuss policy issues. It provides guidance on which social networks to focus on, how to develop tailored content strategies for different platforms, and how to leverage personal versus business social channels. The document also includes tips on content topics, moments that matter, engagement, and tracking performance. Case studies are presented on how some companies are effectively using social media to discuss policy.
This document summarizes an entrepreneurial radio program offering daily tips for investors and entrepreneurs. It includes:
1. A daily radio program from Monday to Friday discussing topics like real estate, bonds, funds, commodities, and emerging markets for investors as well as CEO interviews, technology, funding/finance, and marketing/sales for entrepreneurs.
2. Commercial opportunities for the program like advertising, sponsoring returning segments, promoting books/courses, creating leads through giveaways, and sponsoring physical events.
3. The program is supported online through a dedicated website and social media as well as promotions to drive interaction between listeners, guests, and sponsors.
Discount Tire has created a unique brand image on social media by blending family-oriented content with content about their sponsored racing teams. This content receives high engagement, especially videos about the racing teams which receive over 900,000 views. In contrast, Firestone's social media presence lacks uniqueness and focuses primarily on deals with low engagement. Tire Kingdom unsuccessfully created a unique presence and has very low engagement across all platforms, though incorporating more contests and sweepstakes is increasing interaction.
This presentation takes a look at the strengths and weaknesses of Old Spice in their social media campaigns. Social media outlets include Twitter, Facebook, and Youtube.
Fastrack is a brand extension of Titan that targets fashion-conscious youth. It launched sunglasses in 2003. Sunglasses have designs for occasions/personalities. They are priced affordably for college students. Fastrack promotes on social media and with celebrity ambassadors. While awareness of the brand is high, surveys found lower recall of Fastrack sunglasses compared to competitors. The brand needs more promotion to increase penetration of the sunglasses category.
How Nigerians Consume and Pay for ContentDavid Adeleke
This lecture was presented on February 1, 2020, at The Business of Content workshop. It explores how content creators can build financially successful content careers/businesses.
Here's a link to the lecture notes: http://bit.ly/2SfxHyG
Andrew Chow is a social media strategist and consultant based in Singapore. He has over 20 years of experience in public relations, branding and social media. He founded Ideamart in 1994 and Table For Six in 2008. Chow uses social media platforms like Facebook, LinkedIn, Flickr, YouTube, SlideShare and Twitter extensively to share his expertise in social media strategy, branding and personal branding. He has been featured in over 250 media interviews in the past 6 years. The document discusses exploring social media and provides tips on developing a clear social media strategy, prioritizing channels, creating and sharing content, listening to audiences, engagement, analytics and more.
AIA Presentation - Building and scaling social mediaali Bullock
Ali Bullock is a digital and social media marketing manager who gave a presentation on building and scaling social media. She discussed setting objectives for social media use, having the proper structure in place, maintaining your brand's voice, engaging customers, providing good customer service, planning for crises, and using social media to drive sales. She emphasized listening to customers, being relevant, treating all customers well, and ensuring social media meets your organization's objectives.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
Competition analysis real estate (social media)Rahul Kabra
This will give you brief idea of what goes on in the world of social media marketing and how are benchmarks set forward and things that can be looked into for a prospective of the best practices and deviations if any and goal setting that can be achieved if worked upon that direction.
Sharing by Rainbow Cheung of Socialbakers on "How to implement and measure content marketing to drive customer loyalty." I thought it was cool. I suppose more questions can be asked, based on what was delivered. I upload here to make it easier to share.
AdMobilize is an early stage Internet of Things company that has raised over $4 million in funding. They produce AdBeacon, a facial detection device that captures consumer data. The company has a small open culture of 35 employees across offices in Miami, Washington D.C., Colombia, and London. On social media, AdMobilize has over 1,000 followers on Twitter but lacks frequent updates and engagement. Their content focuses on product awareness for tech developers and businesses but could improve by generating more calls-to-action.
The document discusses the brand extension of Fastrack sunglasses from its parent brand Titan. It provides an overview of Titan and its sub-brands, and details on the Fastrack brand and its target audience. It then analyzes the Fastrack sunglasses extension under the 4Ps framework and compares it to competitors. While Fastrack sunglasses have strong brand imagery among youth, the summary concludes the brand has yet to achieve full resonance according to a market survey.
Intro to Social Media Marketing for BusinessKalena Jordan
This document provides an overview of a presentation on social media marketing for business. The presentation covers topics such as defining social media marketing, the most popular social media channels, how influential social media is, setting social media goals, and case studies of social media use by businesses. Audience questions are also included to encourage participation.
Using Social Media to Discuss Public Policy and Your Businessbusinessforward
The document discusses best practices for using social media to discuss policy issues. It provides guidance on which social networks to focus on, how to develop tailored content strategies for different platforms, and how to leverage personal versus business social channels. The document also includes tips on content topics, moments that matter, engagement, and tracking performance. Case studies are presented on how some companies are effectively using social media to discuss policy.
This document summarizes an entrepreneurial radio program offering daily tips for investors and entrepreneurs. It includes:
1. A daily radio program from Monday to Friday discussing topics like real estate, bonds, funds, commodities, and emerging markets for investors as well as CEO interviews, technology, funding/finance, and marketing/sales for entrepreneurs.
2. Commercial opportunities for the program like advertising, sponsoring returning segments, promoting books/courses, creating leads through giveaways, and sponsoring physical events.
3. The program is supported online through a dedicated website and social media as well as promotions to drive interaction between listeners, guests, and sponsors.
Discount Tire has created a unique brand image on social media by blending family-oriented content with content about their sponsored racing teams. This content receives high engagement, especially videos about the racing teams which receive over 900,000 views. In contrast, Firestone's social media presence lacks uniqueness and focuses primarily on deals with low engagement. Tire Kingdom unsuccessfully created a unique presence and has very low engagement across all platforms, though incorporating more contests and sweepstakes is increasing interaction.
This presentation takes a look at the strengths and weaknesses of Old Spice in their social media campaigns. Social media outlets include Twitter, Facebook, and Youtube.
Fastrack is a brand extension of Titan that targets fashion-conscious youth. It launched sunglasses in 2003. Sunglasses have designs for occasions/personalities. They are priced affordably for college students. Fastrack promotes on social media and with celebrity ambassadors. While awareness of the brand is high, surveys found lower recall of Fastrack sunglasses compared to competitors. The brand needs more promotion to increase penetration of the sunglasses category.
How Nigerians Consume and Pay for ContentDavid Adeleke
This lecture was presented on February 1, 2020, at The Business of Content workshop. It explores how content creators can build financially successful content careers/businesses.
Here's a link to the lecture notes: http://bit.ly/2SfxHyG
Andrew Chow is a social media strategist and consultant based in Singapore. He has over 20 years of experience in public relations, branding and social media. He founded Ideamart in 1994 and Table For Six in 2008. Chow uses social media platforms like Facebook, LinkedIn, Flickr, YouTube, SlideShare and Twitter extensively to share his expertise in social media strategy, branding and personal branding. He has been featured in over 250 media interviews in the past 6 years. The document discusses exploring social media and provides tips on developing a clear social media strategy, prioritizing channels, creating and sharing content, listening to audiences, engagement, analytics and more.
AIA Presentation - Building and scaling social mediaali Bullock
Ali Bullock is a digital and social media marketing manager who gave a presentation on building and scaling social media. She discussed setting objectives for social media use, having the proper structure in place, maintaining your brand's voice, engaging customers, providing good customer service, planning for crises, and using social media to drive sales. She emphasized listening to customers, being relevant, treating all customers well, and ensuring social media meets your organization's objectives.
In this work, we create an international marketing plan in order to extend the production and distribution of a famous sunglasses brand, Gentle Monster.
This document provides an overview and summary of a presentation on social media marketing trends and tactics. The presentation discusses major global trends in 2013 such as the growth of Facebook, rising popularity of video content, and increasing importance of mobile. It then analyzes research on how people use these platforms and provides examples of tactics like amplification and attribution that speakers from various social media classes emphasize. The goal is to help attendees understand opportunities in social media, commit to learning more tactics, and prioritize focus and budget to capitalize on these industry changes.
Going for growth social media workshop june 2012Bua Marketing
This document provides an overview of social media and recommendations for business use. It discusses the popularity of Facebook, Twitter, and LinkedIn in Ireland. Benefits of social media include being targeted, low cost, and allowing direct engagement. Content should be useful, shareable, and relevant. Examples are given for sourcing images and video. The document also provides tips on social media strategies for each channel, including engaging audiences, building fan bases, running competitions and ads.
Competition analysis real estate (social media)Rahul Kabra
This will give you brief idea of what goes on in the world of social media marketing and how are benchmarks set forward and things that can be looked into for a prospective of the best practices and deviations if any and goal setting that can be achieved if worked upon that direction.
Sharing by Rainbow Cheung of Socialbakers on "How to implement and measure content marketing to drive customer loyalty." I thought it was cool. I suppose more questions can be asked, based on what was delivered. I upload here to make it easier to share.
AdMobilize is an early stage Internet of Things company that has raised over $4 million in funding. They produce AdBeacon, a facial detection device that captures consumer data. The company has a small open culture of 35 employees across offices in Miami, Washington D.C., Colombia, and London. On social media, AdMobilize has over 1,000 followers on Twitter but lacks frequent updates and engagement. Their content focuses on product awareness for tech developers and businesses but could improve by generating more calls-to-action.
The document discusses the brand extension of Fastrack sunglasses from its parent brand Titan. It provides an overview of Titan and its sub-brands, and details on the Fastrack brand and its target audience. It then analyzes the Fastrack sunglasses extension under the 4Ps framework and compares it to competitors. While Fastrack sunglasses have strong brand imagery among youth, the summary concludes the brand has yet to achieve full resonance according to a market survey.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
Welcome to our captivating YouTube channel, where the past comes alive with intriguing history, fascinating fun facts, and inspiring motivational content. Join us on a journey through time as we unravel the mysteries of the past, share delightful nuggets of knowledge, and ignite the spark of motivation within you. Get ready to explore the depths of history, uncover hidden gems of information, and embark on a quest for personal growth and inspiration. Subscribe now for a blend of education, entertainment, and empowerment that will leave you enlightened and uplifted after every video.
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
9861615390 Satta Matka | Satta Matka Results | Kalyan Matka Tips | Free Matka Results | SattaMatka | Satta Matka Tips | Satta Matka Guessing | Satta Matka Number | Satta Matka 143 | Online All Satta Matka Result | Satta Matka Guessing | Satta Matka Chart | Satta Matka King | Satta Matka Trick | Satta Matka Tips | Satta Matka Number | Satta Matka Software | Matka Chart | Matka Result | Satta Matka Guessing | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips | Satta Matka | Matka Tips | Satta King | Satta Game | Satta Result | Matka Result | Satta Matka Result | Satta Matka | Kalyan Matka | Kalyan Matka Tips | Matka Result | Satta Matka Result | Satta Matka Tips
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
4. Nigeria’s economy is largely dependent on the oil and gas sector with the proceeds
accounting for over 70% of the nation’s revenue. Oando PLC’s rise to be the biggest
indigenous player in the sector is a testament to the audacity and resourcefulness of the
brand. In 2015, it acquired Conoco Philip’s Nigeria business for $1.6B, becoming the first
indigenous company to buy out an IOC.
As a truly innovative company, Oando PLC has been in the frontlines of brands deploying
cutting-edge technological solutions in the sector. Oando PLC is establishing a reputation for
being pioneers and innovators with the ambitious projects under its belt and those currently
in the works.
B A C K G R O U N D
5. • Inspire interest in the investor community
• Maintain brand equity
• Create top of mind awareness and interest among target audience
• Differentiating Oando PLC from its competitors
• Define all the brand portfolios and their offerings
• Generate positive public sentiments though social media activities.
• Increase employee participation on social media
B R A N D O B J E C T I V E S
6. • Create and sustain an engaging online presence which speaks innovation
and market leadership as the leading indigenous upstream oil operator.
• Educate Oando PLC’s audience about the operations of the petroleum
sector, the company activities, achievements and plans as well as its
importance in the industry.
• Give Oando PLC’s social media platforms a defined personality.
• Develop insightful content to reinforce Oando PLC’s social media platforms
as the go-to place for information in the oil and gas industry.
C O M M U N I C AT I O N O B J E C T I V E S
8. Social Media Audit - Oando
Where
CHANNEL/
ENVIRONMENT
What
CONTENT/
SENTIMENT
When
DATE/
FREQUENCY
Why
PURPOSE/
PERFORMANCE
Opportunity*
1 - CHALLENGE
5- OPPORTUNITY
Twitter
*images, text and links
Tweeting about Oando events, highlights,
projects, time/season themed.
• Little likes, comments or retweets
Average of 3
tweets per
week
Positive impression across all
stakeholders
3
Facebook
*images, text, videos
and links
Posting about Oando events, highlights,
projects. time/seasoned
• Little likes, shares, comments or views
Average of 2
posts per
week
Positive impression across all
stakeholders
3
LinkedIn
*images, text and links
Posting about Oando events, highlights,
projects, time/seasoned.
• Little likes, comments
Average of 1
post per
week
Positive impression across all
stakeholders
2
Instagram
*images and videos
Posting about Oando intra-events,
highlights, projects, time/seasoned.
• Little likes, comments and Low views
Average of 3
posts per
week
Positive impression across all
stakeholders
Encourage Employee Engagement
3
Youtube
*videos
Posting about Oando events, highlights,
projects.
• Very little comment and moderate views
Average of 1
post per
month
Positive impression across all
stakeholders
1 - no engagement
*opportunity/challenge: signifies how well the account is performing and determines how much attention the account requires
9. Social Media Audit – Competitor (Forte Oil)
Where
CHANNEL/
ENVIRONMENT
What
CONTENT/
SENTIMENT
When
DATE/
FREQUENCY
Why
PURPOSE/
PERFORMANCE
Opportunity
1 - CHALLENGE
5- OPPORTUNITY
Twitter
* images, text and
links
Tweeting about Forte Oil projects and
highlights, time/season themed .
• Little likes, comments or retweets
Average of 3
times per
week
Boost investor confidence 2
Facebook
*images, text, videos
and links
Posting about current events, Forte Oil
projects time/season themed .
• Little likes, shares, comments and views
Average of 2
times per
week
Boost investor confidence 2
Linkedin Not present on this Platform N/A N/A -
Instagram
*images and videos
Posting about Forte Oil projects, current
event, time/season themed .
• Little likes, comments and Low views
Average of 2
times per
week
Boost investor confidence 2
Youtube Not present on this Platform N/A Boost investor confidence -
*opportunity/challenge: signifies how well the account is performing and determines how much attention the account requires
10. Social Media Audit - Followers
Where
CHANNEL/
ENVIRONMENT
What
CONTENT/
SENTIMENT
When
DATE/
FREQUENCY
Why
PURPOSE/
PERFORMANCE
Opportunity
1 - CHALLENGE
5- OPPORTUNITY
Twitter
*comments, questions
Buzz about Oando’s current financial
standing
Expression of doubts about Oando’s
FYE 2016 reports
Enquiries about Job opportunities
Average of 5
tweets per
day
Complaints
*negative
Praise
*positive
3
Facebook
*comments, questions
Enquiries about Job opportunities
Accolades of Oando milestones
Average of 2
posts per day
Praise
*positive
4
Linkedin
*comments, questions
Enquiries about Job opportunities
Accolades of Oando’s milestones
Average of 1
post per day
Praise
*positive
3
Instagram
*images
Sharing photos
Average of 2
posts per day
*neutral 3
Youtube
*no comments
- - - 1
*opportunity/challenge: signifies how well the account is performing and determines how much attention the account requires
11. C O M P E T I T I V E R E C O M M E N D AT I O N S
- Oando has an opportunity to differentiate itself from competitors on social media by creating and promoting images on Instagram
where Seplat is absent and improving their professional presence on LinkedIn where Forte Oil is absent and Seplat is present but
inactive
- Content specifically for these platforms should be created and promoted
- Content that would work well on Instagram include image posts that pose questions to the audience. For example, questions
asking followers to guess certain facts about Wale Tinubu, visual elements with motivational quotes accompanied by
#Motivational Monday and visual elements that promote team work and accompanied by #TeamOando
- Content that would work well on LinkedIn include visual elements with motivational quotes especially from a recognizable icon
and image posts that encourage discourse around the various industries in Nigeria. It would be interesting to ask followers about
their #bold solutions in regards to these industries
- In addition, the only other social media platform that Oando is present where its competitors are absent is YouTube. However,
this platform does not perform well in comparison to other social media platforms with similar features. For example, Oando’s
“2016 Happy Holidays’ video that was posted on IG, Facebook and YouTube at the same time resulted in different views;
Facebook and Instagram having higher views than YouTube.
12. Twitter Followers Interests:
- Business and News
- Current Events
- Technology
- Music
- Politics
- Religion
Facebook Followers Interests
- Lifestyle
- Entertainment
- Current Events
- Business and News
F O L L O W E R S A N A LY S I S : F O L L O W E R S I N T E R E S T S A C R O S S P L AT F O R M S
LinkedIn Followers Interests
- Business and News
- Politics
- Industry News
Instagram Followers Interests
- Entertainment
- Lifestyle and Fitness
- Fashion
- Music
13. Summary of Audit Findings:
The people that talk about Oando online include:
- Online news vendors that create buzz about Oando’s current financial standing such as Oando rebounding to profitability for
FYE 2016
- Stock exchange enthusiasts and financial news enthusiasts who are concerned about Oando’s standing iin the present
economy as well express doubts about Oando’s FYE 2016 reports
- Lastly, people who also make enquiries about Oando Job opportunities
Oando does not respond to these people in a timely manner or at all. Only exception was with the user involved in the viral “How
many RTS do I need to be employed”
Recommendations:
-Oando could probably retweet a news vendor that mentions them just to show your audience that you're listening and sociable.
-An auto response can be set to answer all irrelevant questions like those from job seekers and freebies seekers.
-The practice of not engaging Stock exchange enthusiasts and Financial news enthusiasts because their followings are relatively
small and response from Oando would draw unnecessary attention to it should be maintained. Not all comments are worth a
response.
-Replying of the viral tweets was a good move because it humanised Oando as well as drove a lot engagement to the page,
periodically actions such as that should be executed.
F O L L O W E R S I N S I G H T S
19. Awareness
Interest /
Decision
Relationship
Strengthening
Concern Leave Return
how customers become
aware of oando plc
how customers become
interested in following
oando plc
what oando does to develop
on going relationships and
delight its followers
How oando deals with
concerns and
complaints
What oando does when
followers leave
How we win back
previous followers
CSR
Social Media
sharing / referrals
Events
Employees
CSR
Engaging content
Industry insights
One - on - one
social media
conversation
showing interests in
follower’s interests.
Engage in social
media
conversations
with influential
followers so that
perception shift
can be made
with their reach
Use listening tools
to ascertain if
there are any
underlined causes
optimising content
to what is brand
related and trendy
21. Content Pillars
Pillars Rationale
Investment/Business
news
Majority of the decision makers in investment companies, which are the target audience are very
interested in investment and business news. Being in the know and speaking of the topics and themes
around it will position Oando PLC as the right partner to work with.
Industry insights
To educate and give followers an overview of the realities of the industry and the company’s situations.
This will help curb the negative and uninformed critics/comments.
Innovation
There is a need for Oando to be perceived as a brand that understands the future and is working to be
a forerunner in innovation in Africa. Speaking about this, positions the company as a trail blazer.
Community
Community is meant to amplify what Oando is doing in terms of community engagement and CSR in
the communities where they have operations, not just emphasizing on the festivities.
Nature
This pillar will be audience interest based, it focuses on sporting activities, event and games that the
audience can connect and also increase engagement
Sports
This pillar was to promote emotive content for the local landscape and tourist environment
connecting with communities where Oando operates.
H.E.R
This content pillar to celebrate the women in the Oando workforce.
22. Pillars vs Tone of Voice
Pillars Tone of voice Brave. Bold. Spontaneous
Savvy. Professional.
Assertive. Deep
Outspoken. Spirited.
Provocative
Investment/Business
news
1) Global
2) Local
Industry insights Keynotes from Management team &
thought leaders
Data driven reports
Innovation
Transportation
Power
Energy
Architecture
Renewables
Education
Arts, Design and Culture discoveries,
critiques: Landscapes, Architectural
designs, Functional designs
Community
Community Engagement
CSR Activities
Oando Foundation
Sports
Hijacks on CAF, EPL, UEFA,
Wimbledon, US Open, Australian
Open, French Open, Tour De France
1) Sponsored Indigenous tournaments
(Tennis, Polo, Football)
2) Sponsored Indigenous Fishing
Festivals and others in Niger Delta
areas of Nigeria and oil exploration
communities within Africa.
Nature
1) Wildlife (NatGeo/Animal Planet
style)
2) Upstream Exploration
H.E.R
Women in Oando
Top Women business leaders
26. User Channel Behaviour
Channel User Behavior Brand Oando’s Attitude
LinkedIn Industry/Career networking. Job Referrals. Job applications Demonstrate depth, be Professional. Educate. Be
assertive
Twitter Breaking news. Real time conversations. Shared
experience. Opinionated
Spontaneous. Outspoken. Think on his feet. Proactive.
Tap into shared experience. Solution driven.
Facebook Reunion - family/classmates/colleagues. Keeping up with
the jones. Family/Friends gossips. Shared experience
Tap into shared experience. Be personal. Intrusive.
Youtube Watch reviews, trailers. stream music videos and short form
content.
Expressive. Spirited.
Instagram Keeping up with he jones. Pretentious. Bragging rights/
Show off. Enjoy short form video content. Live in the
moments
Expressive. Spirited. Demonstrate brave passion and
zest for life…in a larger than life approach.
Channel Strategy
28. Thought leadership pieces:
These are thought pieces and creative content about the industry such as pros and cons, opinions
and views as well as latest trends. Having thought leadership brands Oando as an expert in the oil
and gas industry on a platform filled with cerebral and users. These will come in form of articles,
quotes and infographics.
Partnership with schools:
Partnering with top universities in the country and using the brand’s linkedin page as a platform to
showcase innovation and future industry influencers will reinforce the brand’s stand in sourcing for
innovation. Over a period of time, the platform will be seen as a resource for the next generation to
showcase themselves.
LinkedIn
29. Staff and Lifestyle:
Showcasing how the brand improves the work life and corporate environment of the employees.
This could include: worker’s day event, birthdays, retreats, and staff career success.
Company Culture
Images and live videos capturing Teamwork, Respect, Integrity, Passion and Professionalism which
are components of the company’s culture will be posted. This helps sell the brand as the “Employer
Brand”.
Nature
Posts will include elements of how the brand its being environmentally friendly and how it cares for
the people in the communities its operates in.
Instagram
30. Videos
Videos content such as: interview clips and animations, that would typically have gone on Youtube
will be uploaded directly on Facebook to increase the content reach.
CSR
Amplifying the brand’s offline corporate social responsibilities on the digital space.
Nature
Content on Instagram around this theme will also be fed here as a supporting platform. Links from
news platforms will also be posted as the TA on Facebook value news articles.
Facebook
31. Chat Series
The purpose of this series is to drive engagement and conversations around key issues that, the brand is passionate
about and affects environs where Oando operates.
Twitter will be the sole platform for this series however, key notes and summary would be occasionally pushed to
other platforms.
Niche influencers (inclusive of some present followers) that are passionate about this topics and occasionally or
frequently talk about it will be engaged during the course of this series.
Sample Topics:
Let’s Talk Climate Change: Major Causes of Pollution in Lagos and Possible Solutions
Let’s Talk Education: The Standard of Technical Education in Nigerian Secondary Schools
Link & List
Although thought leadership pieces are a key to successful B2B digital marketing plan, they can not be put on twitter
because of the character restrictions. The key points of the pieces and links will redirect followers to the full articles.
This is also essential to cross platform use strategy.
Poll
To fully leverage on the opinionated personality, we will engage the audience on tropical issues be conducting a
public opinion poll. Where our target audience can vote for their voices to be heard on those issues.
Twitter
33. 2 - 3x
A WEEK
2 - 3x
A WEEK
3 - 4x
A WEEK
3 - 4x
A WEEK
34. Posting rationale is based on Analysis of the Follower activity:
• Facebook : 2-3x because of the nature of the content being posted. Long text content do not need to be posted daily and need at least a 2 day interval
between posting. For instance, if a long post is made on day 1, next post should be made on day 3. This prevents information fatigue
• Twitter: 3-4x this is more frequent than Facebook because of the 140 character limit on twitter platform. Therefore there is no issue of information fatigue
brought about by long text content. However, daily posting is not recommended because there needs to be time allocated to research content to produce
interesting and engaging tweets with greater impact.
• Instagram: 3-4x this is the same frequency as twitter because it isn't affected by long text information fatigue, since Instagram is visual centric. However, daily
posting , especially more than one post a day might irritate the audience and result to loss of followers.
• LinkedIn: 2-3x this is recommended because Oando’s LinkedIn has poor engagement partly due to its infrequent posting habits, therefore increasing the
frequency of posting as well as giving enough time to research content to produce post with greater impact will increase the engagement level on this
platform
Rationale
37. In a bid to make key happenings in the oil & gas industry relatable to the common man and
have the general populace clearly understand the professional jargons, the common man
project is being proposed.
The average Nigerian may be ignorant of value/importance of Oando’s operations to them;
therefore they are more liable to defame the brand and post negative sentiments based off
hearsay.
Short Term
When news breaks in the industry and industry specific terminologies are been used, the
common man’s job will be to break it down to how the news affects the average Nigerian.
Creative’s and content relating the message will be used with the unique “Mr. O” illustration.
Long Term
The “Mr. O” entity will be separated from the Oando PLC account; a separate twitter account
will be created for Mr. O. This will become a fully external owned resource and will tweet and
interact with others based on the Mr. O personality
MR. O
39. Most people see the Oando brand as just “a filling station company”. What we intend
with this campaign is to dispel this idea/misconception and properly educate the public
about “the Oando brand”. After the end of the campaign, knowando will be
metamorphosed into content pillar. The campaign will be divided into three phases.
#OandoThen
This phase will involve communicating key facts about Oando’s past. All creatives for this
will be featured in black and white, sepia & polaroid frames.
#OandoNow
This phase will involve communicating key facts about what Oando is presently doing.
The different facets and activities of Oando plc will be communicated at this stage.
#OandoNext
This phase will involve communicating key long term goals Oando aims to achieve.
Duration
One month
Knowando
41. The idea is to periodically have discussions online arounds key topics that Oando
Plc is passionate about.
Short Term
Twitter will be the sole platform for this series however, key notes and summary
would be occasionally pushed to other platforms.
Niche influencers (inclusive of some present followers) that are passionate about
these topics and occasionally or frequently talk about it will be engaged during
the course of this series.
Long Term
A platform will be created as an owned resource to, first, to aggregate discussions
from Open.Stage on twitter and in the long run serve as a blog for Oando Plc.
Campaign Duration
Long Term
Open.Stage: Owned Platform
43. As the name implies, this campaign is a one day campaign centred around
celebrating oando’s achievements so far this year and also sharing oando’s
goals for the rest of the year and the future.
The post will be used on a monday to motivate the audience in place of the
regular motivation monday content. The information will be communicated as an
infographic and a link to an oando customized life planner in a Q1-Q4 format
will be made available for the audience to download. The link will be
accompanied with a copy encouraging the audience that it is not too late to set
goals and meet them.
“Welcome to the Third Quarter” - Monday 3rd July
44. This will be a one day campaign appreciating the work of the people who have
to work long hours and over the public holidays to keep the oando vision going.
For example the engineers at OER assets , the security guards who keep watch
over the place, the cleaners that make sure the environment is conducive
enough for productive work to take place etc. will be nominated internally and
rewarded the with cinema tickets. The rewarded people will then share their
rewards on social media. Oando can challenge their audience to nominate
workaholics that help make the difference and 3 people will be rewarded in
addition to the oando family. The aim of this is to allow people partake in
oando’s “Passion” culture.
Work-A-Holic Day - Wednesday 5th July
45. About two weeks before international youth day, the youths will be encouraged
to engage in a mind stimulating essay/report writing on topics such as Risk
Management factors involved with the international financing of oil and gas
operations (project, infrastructures etc). The winners of the essay will then be
brought in on international youth day to shadow various managers for the day.
To celebrate the end of International youth day, the winners will also be given
the opportunity to have a meal outside of work with some oando staff.
The reports could also be used on the brand’s page.
International Youth Day - Saturday 12th August
46. Educate-Our-Future is a 3 day campaign giving oando’s online audience the
opportunity to be a hero to someone as well as the tools and resources to
educate a child. Empowering a local child is empowering Nigeria. From
Wednesday to Friday, we will unveil 3 different types of oando branded skill
based education through pictorial means we would like for the audience to give
a local child. Be it their gateman’s child or a child in their religious community.
The reason it will be animated is so that children who cannot read and write can
also benefit from the campaign.
World Humanitarian Day - Saturday 19th August
47. “Take a screenshot to reveal” - This is a one
day viral campaign aimed to increase
engagement. The post that will be used will a
fast moving gif that will require the mobile
phone user to take a screenshot for a
message to be revealed to them. For every
screenshot the users takes, the message is
different. The theme of the campaign can be
around “things I should do and things I should
stop to make nigeria great”.
Independence Day - Sunday 1st October