Digital Storytelling
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This is a presentation that I did for WordCamp Calgary Saturday May 28, 2016.
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Digital Storytelling
- 2. Topics ● What are stories? ● Why do they work? ● How can I use them? Also, a warning: I love GIFs.
- 3. What are stories? 1. a narrative, either true or fictitious, in prose or verse, designed to interest, amuse, or instruct the hearer or reader; tale. the plot or succession of incidents of a novel, poem, drama, etc. 2. a narration of the events in the life of a person or the existence of a thing, or such events as a subject for narration. What is digital storytelling? 1. a short form of digital media production that allows everyday people to share aspects of their life story.
- 4. What are stories? “After nourishment, shelter and companionship, stories are the thing we need most in the world.” — Philip Pullman
- 5. Types of Stories - A Very Short List Oral & Music Art / Images Written Stories Moving Images & Animations
- 6. Stories in History Oral Myths to Art — 1M-27,000 years Fables to Scripture — 27,000-5,000 years Bulletins to Literature (Entertainment) to News — 2,000-250 years Media to Advertising to Web — 250-50-20 years GIF — 1989 Social — 15 years
- 7. Why Stories? What do stories do for us? ● Connect us ● Touch people ● Teach people
- 9. My Story
- 10. My Story
- 11. My Story “We define ourselves by what we do, but we shape our sense of ourselves with our experiences and our perceptions of those experiences. Stories give us a sense and feeling of life.” — TheContentKid
- 12. The Biology of Story
- 13. The Biology of Story During a Powerpoint Presentation Broca’s & Wernicke’s Areas
- 14. The Biology of Story During a Story Being Told
- 15. How Stories Work Uri Hasson (Princeton) “What you you experience, you can get others to experience or at least get them activated like you were.” “Stories we hear we want to relate to our own experiences and put ourselves “ into them.”
- 16. So What’s the Lesson Here? “Stories are the world’s best way (only way) to activate the parts of the human brain so a listener turns the story in their own ideas and experiences.”
- 17. What Makes a Story?
- 18. What Makes a Story?
- 19. What Makes a Great Story?
- 20. Let’s Talk About Some Stories
- 21. Story Talk 1 -
- 22. Story Talk 2 -
- 23. Story Talk 3 -
- 24. Story Talk 4 -
- 25. Story Talk 5
- 26. Digital Storytelling Survival Kit
- 27. Digital Storytelling Survival Kit - Michael Haggerty Villa 1. Get Over Yourself
- 28. Digital Storytelling Survival Kit - Michael Haggerty Villa 2. Think Small and Powerful
- 29. Digital Storytelling Survival Kit - Michael Haggerty Villa 3. Be true, not dull
- 30. Digital Storytelling Survival Kit - Michael Haggerty Villa 4. Continue, Persist, Persevere and Practice
Editor's Notes
- What’s going to be covered today How we defined stories in the past and how we can think about them now The mechanics of stories and why they work How we can use stories and where we can use them for maximum impact and value
- Read definition showing + telling Conjures up a lot of ideas for types of stories, media,
- So what are types of stories?
- Storymaking and storytelling Vast evolution
- Connect us Think identity, language, establishing and preserving community Touch people Reach, move people, motivate people Teach people Warn, reward or punish
- Broken All over different devices All over different sizes speeches, articles, videos, animation, reviews, tweets, snaps, statuses, comments, blog posts,
- Paperchase Magazine/newsstand Living in the recesses of a 9-5 lifestyle around me This was before the internet My life was digression, stories all around me, selling stories to others 5 bucks at a time I learned a lot about people Digression is a vehicle to our sense of self. We define ourselves by what we do, but we shape our emotions with our experiences and perceptions of those experiences
- Paperchase I worked in a magazine/newsstand Living in the recesses of a 9-5 lifestyle around me — I became an usher for people’s passions and recesses This was before the internet was ubiquitous, and it enhanced my curiosity about the internet in the early 90s My life was digression, stories all around me, selling stories to others 5+ bucks at a time I learned a lot about people Digression is a vehicle to our sense of self. We define ourselves by what we do, but we shape our emotions with our experiences and perceptions of those experiences
- Broca’s and Wernicke’s Areas Activated during powerpoint presentation Rational and analysis Language processing points
- But during a story being told Broca’s and Wernicke’s Areas activated Experience areas activated that light up the entire sensory cortex If I tell you a story about some hummus I bought on the drive here that was surprisingly lemony And mouthwateringly delicious and how the pita was soft and warm, you salinate, Your brain lighting up as your cerembrum kicks into gear, sending your mouth into a salivating mess of tissue.
- You know that if you share a compelling enough story with someone, a few weeks later that person will share that story like it’s their own. This is one of the key points of storytelling, and it’s been traced back to the days of oral tradition. In fact, oral traditions and the survival of the human species is predicated on this idea. Cautionary tales ensured our survival. Stories are an evolutionary technology of the human mind. So maybe we should give up on giving suggestions, and instead, start giving stories.. Okay, enough science, let’s get into some art.
- In the past Setting Plot Characters Conflict Point of View We had different types of stories from the hero’s journey to the epic to the tragedy Today Setting (optional) Plot (optional) Characters Conflict Point of View (obscure or explicit)
- So what makes a great story? Great stories tend to be Simple Relatable Universally understandable Novel or unusual (especially on social) The greatest stories are easy and pack emotion in small spaces, leading you through
- What do you think worked here? What didn’t work? Did any part emotionally resonate with you? Why? If not, Why not?
- What do you think worked here? What didn’t work? Did any part emotionally resonate with you? Why? If not, Why not?
- What do you think worked here? What didn’t work? Did any part emotionally resonate with you? Why? If not, Why not?
- What do you think worked here? What didn’t work? Did any part emotionally resonate with you? Why? If not, Why not?
- Get Over Yourself It’s okay It’s not about you (necessarily). It’s about stakeholders, viewers, buyers, prospects, etc. Keep them in mind. What are they thinking about? Worrying about? Others are generating stories and content about you—every time they talk about you
- Think small and powerful Small stories done in small steps Get others on board Small spaces like social add up—more is often better Think about micro interactions - even micro content formulates stories Think about the chain of touch points that customers encounter on the way to conversion - service design Create stories around these points
- Be True, Not Dull Be real — there’s no time to waste pretending to be something else Develop your own voice and style of storytelling If you work in healthcare, humour might not be the right story style Be more informative and remain compliant but find small spaces to fit story in Wayfinding, micro content, how to’s with storified flare
- Continue, Persist, Persevere and Practice Everyone starts from the same place. It only improves with practice Storytelling is as much an art as it is a science—learn to enjoy both sides Get to understand the analytics of story retention and engagement. Not enough time to dive into data, but there are many sources for learning how to measure the effectiveness of stories
- Good luck! Storytellers’ jobs are never complete There are millions of stories waiting to be told. Get out there. Get on channels. Take chances!