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        1
Agenda

The Corporate Reputational Challenge                        Page 3


Augure & LexisNexis : A unique solution for Enterprise      Page 4
Reputation Management

Key benefits for the E.R.M. Alliance                      Pages 5-6




                             2
The Corporate Reputational Challenge




          3
Augure & LexisNexis : A unique solution for
                      Enterprise Reputation management (ERM)
                                                360° visibility on your stakeholders
                                                1. Extend stakeholders coverage
                                                2. Identify, segment and update new
                                                   influencers in real time
                                                3. Build lists by thematics
360° visibility on your reputation
1. “Inline” (online + offline) monitoring
2. Measure your reputational impact
3. Move from analysis to action




                                                360° visibility on your campaigns
                                                1. Distribute via all channels
                                                2. Initiate and maintain relationship with
                                                   all online and offline stakeholders
                                                3. Archive actions and information


                                            4
Augure & LexisNexis : A unique solution for
Enterprise Reputation management (ERM)




                           Screenshot
 Screenshot
 Information
  Monitoring




                           Screenshot




                5
Key Benefits for the E.R.M Alliance

                                1       Integrated Solution (unique and global)
                                        A one stop shop solution including software, data and
                                        information services



                                          2          Call to action from analysis dashboards
                                                     Drilldown from analysis dashboards to related
                                                     campaigns



                                    3         Accelerated Go-Live
                                              Canned reports
          4                                   Best practices library
                                              Intuitive and user friendly utilization
Pay as you grow
Monthly basis subscription by user and by country




                                                 6
Contact
    Entity
    Filters




7
Event Management
    Multi-channels distribution




8
Offline & Online News
    Twitter feed
    Dashboards




9
Enriching original information with innovative
                                                  technology
Smart Indexing Technology (SIT)                                        Sentiment Analysis

 Listen to pertinent signals!                                    Measure your reputational impact!


 The LNA SIT enables to qualitatively enrich the relevant        LNA technology has the capability to calculate
 information and allows users to get access to topics related    automatically the sentiment of articles in 10 languages
 information.                                                    (including Mandarin, Arabic and Russian) and allow to
                                                                 measure your reputation impact.


      Influence Rating (IR)                                          Multilingual Monitoring

 Monitor sources which deserve it!                               Track your Reputation Worldwide!

 LNA IR provides a ranking and weighting to online material to   LNA technology is familiar with Latin and Non-Latin
 measure the impact these sources have. Based on specific        alphabet enabling PR and communication professionals to
 parameters it allows to segment dedicated global intelligent    track and measure their reputation on every markets.
 sourcing.




                                                            10
Inline Monitoring : An unmatched set of Offline
                                         Content
36,000 premium traditional media French and
International sources
no copyrights issues

 – International: New-York Times, Washington Post,
    Wall Street Journal, Forbes, Business Week, Harvard
    Business Review, India Today, Japan Times, China Daily,
    The Australian, The Daily Yomouri, Al Jezeera,
    Jerusalem Post, Financial Times, La Stampa, The
    Economist, The Guardian, Die Welt, Der Spiegel, AFP,
    Bloomberg, Associated Press, AFX, Xinhua…


 – France: Les Echos, La Tribune, Le Monde, Le Figaro,
    Libération, Le Parisien, Ouest-France, La Nouvelle
    République, Sud-Ouest, Le Midi-Libre, Le Télégramme,
    Newspress, CompanyNews, Euronews, L’Expansion, Le
    Revenu, Le Point, L’Express, Le Nouvel Economiste,
    Acteurs Publics, Profession Politique…

                                        11

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Digital Reputation Management

  • 1. ® ® 1
  • 2. Agenda The Corporate Reputational Challenge Page 3 Augure & LexisNexis : A unique solution for Enterprise Page 4 Reputation Management Key benefits for the E.R.M. Alliance Pages 5-6 2
  • 4. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM) 360° visibility on your stakeholders 1. Extend stakeholders coverage 2. Identify, segment and update new influencers in real time 3. Build lists by thematics 360° visibility on your reputation 1. “Inline” (online + offline) monitoring 2. Measure your reputational impact 3. Move from analysis to action 360° visibility on your campaigns 1. Distribute via all channels 2. Initiate and maintain relationship with all online and offline stakeholders 3. Archive actions and information 4
  • 5. Augure & LexisNexis : A unique solution for Enterprise Reputation management (ERM) Screenshot Screenshot Information Monitoring Screenshot 5
  • 6. Key Benefits for the E.R.M Alliance 1 Integrated Solution (unique and global) A one stop shop solution including software, data and information services 2 Call to action from analysis dashboards Drilldown from analysis dashboards to related campaigns 3 Accelerated Go-Live Canned reports 4 Best practices library Intuitive and user friendly utilization Pay as you grow Monthly basis subscription by user and by country 6
  • 7. Contact Entity Filters 7
  • 8. Event Management Multi-channels distribution 8
  • 9. Offline & Online News Twitter feed Dashboards 9
  • 10. Enriching original information with innovative technology Smart Indexing Technology (SIT) Sentiment Analysis Listen to pertinent signals! Measure your reputational impact! The LNA SIT enables to qualitatively enrich the relevant LNA technology has the capability to calculate information and allows users to get access to topics related automatically the sentiment of articles in 10 languages information. (including Mandarin, Arabic and Russian) and allow to measure your reputation impact. Influence Rating (IR) Multilingual Monitoring Monitor sources which deserve it! Track your Reputation Worldwide! LNA IR provides a ranking and weighting to online material to LNA technology is familiar with Latin and Non-Latin measure the impact these sources have. Based on specific alphabet enabling PR and communication professionals to parameters it allows to segment dedicated global intelligent track and measure their reputation on every markets. sourcing. 10
  • 11. Inline Monitoring : An unmatched set of Offline Content 36,000 premium traditional media French and International sources no copyrights issues – International: New-York Times, Washington Post, Wall Street Journal, Forbes, Business Week, Harvard Business Review, India Today, Japan Times, China Daily, The Australian, The Daily Yomouri, Al Jezeera, Jerusalem Post, Financial Times, La Stampa, The Economist, The Guardian, Die Welt, Der Spiegel, AFP, Bloomberg, Associated Press, AFX, Xinhua… – France: Les Echos, La Tribune, Le Monde, Le Figaro, Libération, Le Parisien, Ouest-France, La Nouvelle République, Sud-Ouest, Le Midi-Libre, Le Télégramme, Newspress, CompanyNews, Euronews, L’Expansion, Le Revenu, Le Point, L’Express, Le Nouvel Economiste, Acteurs Publics, Profession Politique… 11