This 30-second commercial is targeted towards housewives watching TV at home and on smartphones. It features a woman-next-door model leaving home to go grocery shopping. As she walks and looks at her phone, she thinks about recipes, ingredients needed, and what to make for dinner. She interacts with a grocery app on her phone that sends her shopping list to her phone. This eliminates the chaos of trying to remember everything she needs. The commercial conveys ease, convenience and more leisure time through using a grocery app.