The document discusses digital media and its usage by different groups. It outlines the major digital media platforms and the types of users that commonly use each one, such as Facebook being popular among youth and LinkedIn among junior and senior professionals. It also presents the stages of digital media development from data to information to knowledge and business uses. The document recommends that organizations have active accounts on major digital media platforms like Facebook, Instagram, Google, and LinkedIn to gain digital mileage and shares an example comparing the digital media presence and mileage of different government departments in Pakistan.