The document discusses digital marketing strategies using Near's intelligence on individuals and locations. It highlights the dynamic nature of audience segmentation and the limitation on tracking minors under 18. Overall, it emphasizes customer segmentation within the digital marketing landscape.

1. DIGITAL MARKETING WITH NEAR
NEAR.CO
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2. INTELLIGENCE ON PEOPLE AND PLACES
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3. DIGITAL MARKETING WITH NEAR

4. INDIVIDUALS ASSOCIATED TO THE SAME ATTRIBUTE ARE GROUPED IN AN
AUDIENCE CARD, THE SEGMENT SIZE OF WHICH IS DYNAMICALLY CHANGING
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~3
%
Segment size &
audience reach
Minors
under 18
are not
tracked

5. MOBILE PHONES LOCATION TRACKING
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6. DIGITAL MARKETING WITH NEAR

7. DIGITAL MARKETING WITH NEAR

8. CUSTOMER SEGMENTATION
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9. DIGITAL MARKETING WITH NEAR

10. DIGITAL MARKETING WITH NEAR

11. DIGITAL MARKETING WITH NEAR

12. DIGITAL MARKETING WITH NEAR
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